Account Executive - McDonald's

Reporting Location: London - 16 Hatfields

Workplace Type: Hybrid

ABOUT US

tms unites technology, marketing, and sourcing to drive transformational change for the world’s leading brands. With 1,200+ employees across 26 countries, we offer an impressive range of solutions – from inspiration and innovation to category management and delivery. Operating as a creative agency, a strategic consultancy, a sourcing business, and a technology provider, we engage with over 110 million customers every single day for our clients, including McDonald’s, T-Mobile, O2, Starbucks, and adidas. Most importantly, we're a place where you can achieve great things, and be recognized as the best.

WHAT MATTERS THE MOST

Breakthrough, business-driving ideas come from extraordinary people with the freedom to be their most authentic selves at work. Authenticity and diversity are critical elements of our business. They can only be realized when we create access and equity for all. We foster a culture of inclusion and belonging and aspire to be ever-evolving. tms is a place where brilliant people are better together. If you want your ideas to be heard and to contribute to a culture of inclusion and authenticity, bring us your voice!

At tms we believe that from day one our job is to prepare you, develop you, train you and invest in you so that while with us you will become ready to take on the next challenge better prepared than you thought possible. So whether you’re here for a meeting, a project, or a career – be prepared to Leave Changed.

WHY WE THINK YOU WILL LOVE THIS ROLE

We are McDonald’s UK & ROI Digital & Games agency, delivering experiences for nearly 4 million customers every day. Our remit is incredibly varied, and is focused on the Digital & Games output with the ROI marketing client. We are an extension of their Marketing Team and work in an integrated fashion with our partner agencies to lead all Digital & Games activities (e.g. Monopoly at McDonald’s and Digital Sales promos on their My McDonald’s App). Monopoly at McDonald’s is by far the largest and most integrated campaign that we deliver for McDonald’s every year (Now in its 20th year in the UK and 10th year in the Republic of Ireland). It’s also one of the biggest campaigns that the McDonald’s Marketing team deliver within their calendar!

At tms, we partner with the wider agency group to deliver the campaign to launch whilst specifically delivering the Irish approach compared to the UK, game mechanics, packaging, UX, Design and Build of the in-app game from start to finish. This role is responsible for supporting the SAM in delivering the execution of the Monopoly campaign. This includes design development, mechanic delivery, partner and prize pool day-to-day management, legal processes (from facilitating approvals on creative work, to helping develop and review promotional Terms & Conditions), developing all the promotional packaging as well as supporting the operations team in the delivery of the campaign to market. Outside of Monopoly, there’s the opportunity to sink your teeth into other projects where required in the ROI market as they complement calendar activity with the UK so there are gift with purchases or sales promos that can also take place in ROI as well.

WHAT YOU WILL BRING TO THE ORGANIZATION

We are looking for a dedicated and ambitious person who is eager to build their knowledge and experience within a fast-paced, forward-thinking marketing agency. You will bring energy and enthusiasm, feel confident challenging and asking questions, build on your existing strengths—our “superpowers”—and be ready to learn new skills while enjoying the journey. You will be a natural relationship-builder who is keen to make a positive impression on colleagues and clients. Exceptional attention to detail will be essential to deliver accurate, high-quality work on time.

As an Account Executive, you will help deliver exemplary integrated marketing campaigns across the following areas:

• Client & Team Partnership

Display a passion for Monopoly and a willingness to deliver another award-winning, record-breaking promotion as part of a wider team. Support the day-to-day delivery of Monopoly with the ROI client lead. Work closely & collaboratively within the Monopoly Team as well as build relationships with colleagues throughout the Agency and in different departments (Operations, Partnerships, Creative & Digital).

• Account Management

Demonstrate a collaborative approach– working effectively across different departments. Demonstrate a strong ability to multitask, juggling priorities and managing time effectively. Proactively & independently support your Senior Account Manager. Collaborate with Senior Account Manager and Senior Partnerships Manager to manage prize partnerships from start to finish. Track and manage creative assets, working with the Creative teams with your Senior Account Manager support. Collaborate with the Operations team to deliver all aspects of the Monopoly campaign with your Senior Account Manager support. Proactively provide timely project status information and contact reports for line manager and the wider team. Demonstrate an appetite to broaden experience outside of the assigned day-to-day working with peers to deliver competitor reports and other areas of activity/management. Excellent attention to detail always. Ensure upwards management to your Senior Account Manager as well as the wider team making sure all necessary colleagues are kept regularly informed where relevant and any key decisions are made as a team.

• The all-important numbers bit

Show an aptitude for understanding and assisting your Senior Account Manager in their day-to-day management of project costs, estimates and budget tracking. Assisting the team to raise the required POs and Invoices to keep on track with the agreed Billing Schedules.

SKILLS AND EXPERIENCE WE WOULD LIKE YOU TO HAVE

• Agency experience at Account Executive level would be advantageous, but most important is your enthusiasm for marketing and willingness to get involved with all project areas.
• Experience of working with a creative department and knowledge of the creative design & artwork process.
• Have excellent organisational skills and attention to detail.
• Have excellent writing skills.
• A desire to learn great presentation skills (writing and delivering).
• Be able to express thinking/ideas with clarity, confidence and logical reasoning.
• Possess strong financial acumen.
• Be fantastic at project and resource management.
• Appreciate great creative work.
• Work well under pressure.
• Have an understanding of the Informal Eating Out sector, FMCG and retail sectors.

Any of the following would be a plus:

• Experience of delivering promotional campaigns with prize partners.
• Educated to degree level (or equivalent).

If you have any questions about the job, we are open to discussing this role further, so please feel free to get in touch.