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For Companies At a Glance
- Tasks: Lead CRM initiatives and optimise marketing campaigns using Salesforce Media Cloud.
- Company: Join a dynamic Publishing & Brand Marketing team focused on global consumer engagement.
- Benefits: Enjoy flexible work with just one day in the office and a rewarding referral scheme.
- Why this job: Shape impactful marketing strategies and collaborate with creative teams in a fast-paced environment.
- Qualifications: Experience with CRM systems, strong analytical skills, and a proactive mindset are essential.
- Other info: This is a unique chance to influence CRM development from the ground up.
The predicted salary is between 32000 - 48000 £ per year.
Are you a strategic and data-driven CRM marketer looking for an exciting new opportunity? We’re searching for a CRM Marketing Manager to take charge of B2C engagement through Salesforce Media Cloud, shaping direct consumer marketing at a global level.
This is a brand-new role within a Publishing & Brand Marketing team, giving you the chance to build CRM initiatives from the ground up and grow the function in line with business goals. You’ll work closely with stakeholders across brand communications, publishing, eCommerce, and digital content, ensuring a consistent and engaging brand experience for our audiences.
What You’ll Do:
- Lead CRM coordination: Develop and optimise Marketing Cloud automations, including welcome journeys, lifecycle campaigns, and re-engagement strategies.
- Enhance audience segmentation: Use progressive profiling and data-driven insights to personalise campaigns, all while maintaining database health and ensuring compliance with GDPR and local regulations.
- Drive impactful marketing campaigns: Collaborate with teams across Paid Marketing, Content Marketing, and eCommerce to grow customer engagement and retention through strategic activations.
- Strengthen stakeholder collaboration: Work with Publishing Editors, Website Editors, and Content Marketers to craft compelling newsletters and automated content journeys.
What You’ll Need:
- Hands-on experience with CRM systems (Salesforce Marketing Cloud experience preferred).
- Strong analytical mindset with a data-focused approach to campaign optimisation.
- Proven track record in CRM marketing, ideally across multiple international markets or B2C brands.
- Ability to work independently and proactively within a dynamic, fast-moving environment.
- Proficiency in English is essential; additional languages would be a bonus.
This is a rare opportunity to join at the start of a game-changing CRM development, where you’ll have the freedom to shape strategy, implement best practices, and drive direct consumer engagement.
EQUAL OPPORTUNITIES Morgan Spencer Recruitment is committed to equal opportunities and actively seeks applications from all sectors of the community irrespective of gender, race, colour, nationality, ethnic or national origin, disability, marital status, sexual orientation, having responsibility for dependents, age, religion/beliefs, or any other reason which cannot be shown to be justified.
CONFIDENTIALITY: All applications are dealt with in strictest confidence and will be processed in accordance with the Data Protection Act 1998.
Contact Detail:
Morgan Spencer Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive - Sales Force Media Cloud Essential FTC
✨Tip Number 1
Familiarise yourself with Salesforce Marketing Cloud if you haven't already. Understanding its features and functionalities will not only boost your confidence but also allow you to speak knowledgeably about how you can leverage it for CRM initiatives during interviews.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to optimise campaigns in the past. Be ready to discuss specific metrics and outcomes, as this role heavily relies on a data-driven approach.
✨Tip Number 3
Network with professionals in the CRM and marketing fields, especially those who have experience with B2C brands. Engaging with industry peers can provide insights into best practices and may even lead to referrals.
✨Tip Number 4
Prepare to discuss your experience in stakeholder collaboration. Think of examples where you've successfully worked with cross-functional teams to achieve marketing goals, as this is a key aspect of the role.
We think you need these skills to ace CRM Executive - Sales Force Media Cloud Essential FTC
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM marketing, particularly with Salesforce Marketing Cloud. Use specific examples that demonstrate your analytical mindset and ability to drive impactful campaigns.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for CRM marketing and your strategic approach. Mention how your skills align with the responsibilities outlined in the job description, such as enhancing audience segmentation and stakeholder collaboration.
Showcase Data-Driven Achievements: In your application, include quantifiable achievements from previous roles that illustrate your success in CRM marketing. This could be improvements in customer engagement or successful campaign metrics that reflect your analytical skills.
Highlight Language Proficiency: If you speak additional languages, make sure to mention them in your application. This can set you apart from other candidates and is particularly valuable for a role that involves international markets.
How to prepare for a job interview at Morgan Spencer
✨Showcase Your CRM Expertise
Make sure to highlight your hands-on experience with CRM systems, especially Salesforce Marketing Cloud. Be prepared to discuss specific campaigns you've managed and the results achieved, as this will demonstrate your capability in driving B2C engagement.
✨Demonstrate Analytical Skills
Since the role requires a strong analytical mindset, come equipped with examples of how you've used data-driven insights to optimise campaigns. Discuss any tools or methodologies you’ve employed to enhance audience segmentation and improve database health.
✨Collaboration is Key
This position involves working closely with various stakeholders. Prepare to share experiences where you successfully collaborated with teams across different functions, such as content marketing or eCommerce, to create impactful marketing campaigns.
✨Be Proactive and Adaptable
The job description mentions a dynamic environment, so be ready to discuss how you thrive in fast-paced settings. Share examples of how you've taken initiative in previous roles and adapted strategies to meet changing business goals.
