Conversion Rate Optimisation Manager UK872514/LI in Birmingham

Overview

This range is provided by Morgan Philips Group. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Morgan Philips Group

We are seeking a passionate, creative, and results-driven Conversion Rate Optimisation (CRO) Manager to join our client’s Customer Marketing Team in Birmingham. This is a fantastic opportunity to play a pivotal role in optimising their digital customer journeys. If you are analytical, detail-oriented, and have a flair for improving customer experiences, we want to hear from you!

Responsibilities

• Web Analytics Management: Take ownership of the web analytics platform, including Google Tag Manager, ensuring accurate tagging, tracking, and reporting across all digital channels.
• Stakeholder Collaboration: Work closely with key business stakeholders, including Divisional Brand Planners, Digital Production teams, Brand Marketing, Paid Media Manager, and Digital Transformation teams, to enable effective CRO testing and implementation of successful initiatives.
• Insights & Reporting: Proactively analyse customer behaviour and share insights, promoting a test-and-learn culture and championing the value of CRO across the organisation.
• Testing Strategy: Design and manage A/B or multivariate tests, overseeing an experimentation roadmap focused on improving website conversion rates.
• Performance Monitoring: Monitor and report on key performance metrics, demonstrating the impact of optimisation initiatives and providing actionable recommendations for landing pages and website call-to-action (CTA) improvements.
• Project Management: Lead CRO tests and associated tasks, coordinating with external agencies and internal stakeholders to ensure timely and successful execution.

Qualifications and experience

• Proven expertise in using web analytics platforms, particularly Google Analytics and Google Tag Manager, including tag implementation, testing, and troubleshooting.
• Strong understanding of digital performance measurement and customer behaviour analysis, with familiarity in Conversion Rate Optimisation concepts and best practices such as A/B testing and heatmapping.
• Excellent written and verbal communication skills; ability to present data findings clearly and engage effectively with team members and stakeholders.
• Strong numerical and analytical acumen, with an ability to derive insights from data and convert them into actionable strategies.
• Enthusiastic team player with a positive attitude, comfortable influencing others and working collaboratively with internal teams and external partners.
• Capable of managing multiple tasks in a fast-paced environment while maintaining a high level of attention to detail.
• Eagerness to learn new digital skills, tools, and methodologies to stay ahead in the industry.
• A degree in Marketing, Business, Data Science, or a related field is preferred.

What’s on offer

• Flexibility in working hours and control over your diary. 2 days per week in the Birmingham office will be expected.
• Benefit from 26 days of paid holiday, in addition to bank holidays, with the opportunity to purchase up to 15 extra days.
• Participate in an annual bonus scheme that rewards hard work and dedication.
• Access high-street shopping discounts and a free employee helpline for personal support.
• Join a pension scheme with enhanced contributions and enjoy additional wellbeing initiatives including private health insurance, dental plans, and gym discounts.

Seniority level

• Not Applicable

Employment type

• Full-time

Job function

• Marketing

Industries

• Retail, Restaurants, and Gambling Facilities and Casinos