At a Glance
- Tasks: Optimise digital customer journeys and enhance website conversion rates through data-driven strategies.
- Company: Join a dynamic team in Birmingham focused on innovative customer marketing.
- Benefits: Enjoy flexible hours, 26 days holiday, and an annual bonus scheme.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Make a real impact by improving customer experiences and driving business success.
- Qualifications: Experience with web analytics and a passion for data-driven decision making.
The predicted salary is between 28800 - 43200 £ per year.
We are seeking a passionate, creative, and results‑driven Conversion Rate Optimisation (CRO) Manager to join our Client’s Customer Marketing Team in Birmingham. This is a fantastic opportunity to play a pivotal role in optimising their digital customer journeys. If you are analytical, detail‑oriented, and have a flair for improving customer experiences, we want to hear from you!
Key Responsibilities
- Web Analytics Management: Take ownership of the web analytics platform, including Google Tag Manager, ensuring accurate tagging, tracking, and reporting across all digital channels.
- Stakeholder Collaboration: Work closely with key business stakeholders, including Divisional Brand Planners, Digital Production teams, Brand Marketing, Paid Media Manager, and Digital Transformation teams to enable effective CRO testing and implementation of successful initiatives.
- Insights & Reporting: Proactively analyse customer behaviour and share insights, promoting a test‑and‑learn culture and championing the value of CRO across the organisation.
- Testing Strategy: Design and manage A/B or multivariate tests, overseeing an experimentation roadmap focused on improving website conversion rates.
- Performance Monitoring: Monitor and report on key performance metrics, demonstrating the impact of optimisation initiatives and providing actionable recommendations for landing pages and website call‑to‑action (CTA) improvements.
- Project Management: Lead CRO tests and associated tasks, coordinating with external agencies and internal stakeholders to ensure timely and successful execution.
Required Skills and Qualifications
- Proven expertise in using web analytics platforms, particularly Google Analytics and Google Tag Manager, including tag implementation, testing, and troubleshooting.
- Strong understanding of digital performance measurement and customer behaviour analysis, with familiarity in Conversion Rate Optimisation concepts and best practices such as A/B testing and heatmapping.
- Excellent written and verbal communication skills; ability to present data findings clearly and engage effectively with team members and stakeholders.
- Strong numerical and analytical acumen, with an ability to derive insights from data and convert them into actionable strategies.
- Enthusiastic team player with a positive attitude, comfortable influencing others and working collaboratively with internal teams and external partners.
- Capable of managing multiple tasks in a fast‑paced environment while maintaining a high level of attention to detail.
- Eagerness to learn new digital skills, tools, and methodologies to stay ahead in the industry.
Additional Qualifications
- A degree in Marketing, Business, Data Science, or a related field is preferred.
What’s in it for you
- Flexibility in working hours and control over your diary. 2 days per week in the Birmingham office will be expected.
- Benefit from 26 days of paid holiday, in addition to bank holidays, with the opportunity to purchase up to 15 extra days.
- Participate in an annual bonus scheme that rewards hard work and dedication.
- Access high‑street shopping discounts and a free employee helpline for personal support.
- Join a pension scheme with enhanced contributions and enjoy additional wellbeing initiatives including private health insurance, dental plans, and gym discounts.
We are committed to ensuring that all job applicants are treated equally, without discrimination because of gender, sexual orientation, marital or civil partner status, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age.
If you are ready to make a significant impact, bring your expertise in conversion rate optimisation, and be part of a dynamic team, we look forward to your application.
Conversion Rate Optimisation Manager in Birmingham employer: Morgan Philips Group SA
Join our dynamic Customer Marketing Team in Birmingham as a Conversion Rate Optimisation Manager, where you will thrive in a flexible work environment that values creativity and results. With generous benefits including 26 days of paid holiday, an annual bonus scheme, and access to wellness initiatives, we foster a culture of collaboration and continuous learning, empowering you to make a significant impact on our digital customer journeys.
StudySmarter Expert Advice🤫
We think this is how you could land Conversion Rate Optimisation Manager in Birmingham
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your CRO projects. This will give potential employers a taste of what you can do and set you apart from the competition.
✨Tip Number 3
Prepare for interviews by practising common questions related to CRO. Be ready to discuss your analytical approach and how you've improved customer experiences in the past. Confidence is key!
✨Tip Number 4
Don't forget to apply through our website! We make it easy for you to find roles that match your skills and interests. Plus, it shows you're serious about joining our team!
We think you need these skills to ace Conversion Rate Optimisation Manager in Birmingham
Some tips for your application 🫡
Show Your Passion:Let your enthusiasm for Conversion Rate Optimisation shine through in your application. We want to see that you’re not just ticking boxes but genuinely excited about optimising digital customer journeys.
Be Specific with Your Skills:When listing your skills, be sure to highlight your experience with web analytics platforms like Google Analytics and Google Tag Manager. We love seeing concrete examples of how you've used these tools to drive results.
Tell a Story with Data:Use your written application to tell a story about how you've analysed customer behaviour and implemented successful CRO strategies. We appreciate candidates who can present data findings clearly and compellingly.
Apply Through Our Website:Make sure to submit your application through our website. It’s the best way for us to keep track of your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Morgan Philips Group SA
✨Know Your Analytics Tools
Make sure you brush up on your knowledge of Google Analytics and Google Tag Manager. Be ready to discuss how you've used these tools in the past, including any specific tagging or tracking challenges you've overcome.
✨Showcase Your Collaborative Spirit
Since this role involves working closely with various stakeholders, prepare examples of how you've successfully collaborated with different teams. Highlight your communication skills and how you’ve influenced others to embrace CRO initiatives.
✨Demonstrate Your Analytical Skills
Be prepared to talk about your experience with A/B testing and how you've derived insights from data. Bring examples of past projects where your analytical approach led to significant improvements in conversion rates.
✨Emphasise Your Project Management Experience
This role requires managing multiple tasks simultaneously, so be ready to discuss your project management skills. Share specific instances where you coordinated tests or projects, ensuring timely execution while maintaining attention to detail.
