Brand Experience Manager

Location: Pickersleigh Rd, Malvern WR14 2LL

Role Type: Full-Time

Report to: Head of Experience and Brand Extension

Morgan Motor Company has been handcrafting sports cars since 1909 and is one of the world’s pre‑eminent coachbuilders. Pioneering its unique blend of traditional craftsmanship and modern technology, every Morgan sports car is handmade to order.

The historic home of Morgan is at Pickersleigh Road in Malvern Link, Worcestershire. This is the only place in the world where Morgan cars are built. Steeped in history, the hallowed red brick buildings are home to one of the most unique automotive production facilities in the world.

Morgan sports cars are hand‑crafted using three core elements: ash, aluminium and leather. Every car is entirely unique, built to the highest standards by passionate craftsmen and women, whose skills are handed down through generations and perfected over a lifetime, bringing together heritage, innovation and cutting‑edge technology.

Morgan’s model line‑up comprises Super 3, Plus Four and Supersport. All models are characterised by their driving experience, and regardless of the model chosen, every journey in a Morgan is a joyful adventure.

Morgan employs over 200 people at its Malvern factory and distributes via a network of approximately 70 dealers globally, with export markets representing around 70% of production demand annually.

Morgan is an inclusive organisation that provides a welcoming environment for everyone. We celebrate the diversity of our community and embrace equal opportunities for all by promoting a workplace that is free from discrimination of any kind. We encourage job applications from all and actively seek to add fresh perspectives and new ideas to our hardworking and passionate workforce.

The Brand Experience Manager is responsible for leading and managing Morgan Motor Company’s global experiential, events and partnerships functions. The role will oversee and lead the commercial and operational success of Morgan’s experiential vehicle fleet, driving tours and brand events across the UK and international markets, ensuring each activity strengthens customer connection, enhances brand equity and delivers commercial return.

Leading the planning and delivery of Morgan’s experiential programmes, the Brand Experience Manager will ensure every customer touchpoint reflects Morgan’s values, standards and distinctive character. The role also holds responsibility for developing and managing strategic partnerships, identifying and nurturing relationships that align with Morgan’s brand positioning, broaden audience reach and create meaningful commercial and brand‑building opportunities. The role requires regular travel throughout the UK and internationally to lead the planning and delivery of events, driving tours, partnership and brand activations.

As part of a small and collaborative team, all colleagues are expected to support the wider Experience function and contribute flexibly to the day‑to‑day operation of the department. This may include assisting with general administrative duties such as answering telephone calls, making new bookings, greeting customers and visitors, handling general enquiries and responding to communications via email and other channels as required.

Key Responsibilities

• Experiential strategy and programme delivery
• Lead Morgan’s global experiential strategy across customer driving experiences, in‑market activations and brand‑led events.
• Develop and deliver experiential programmes that strengthen customer engagement and reinforce Morgan’s distinctive brand position.
• Ensure every experience is delivered to the highest operational and brand standards, creating considered and memorable customer interactions.
• Continually evaluate and evolve Morgan’s experiential offering to identify opportunities for improvement and growth.

Experiential fleet management

• Oversee the operational and commercial performance of Morgan’s experiential vehicle fleet.
• Manage fleet planning, utilisation and availability to ensure maximum efficiency and commercial effectiveness.
• Ensure all experiential vehicles are maintained and presented to the highest standard, reflecting Morgan’s quality expectations.

Events and activations

• Plan and deliver Morgan brand events across the UK and international markets to the highest standard.
• Lead the execution of launches, retailer activations, customer events and third‑party brand engagements.
• Ensure all events are delivered with operational excellence, clear commercial objectives and strong brand representation.

Strategic partnerships

• Develop and manage strategic partnerships that align with Morgan’s values, positioning and long‑term ambitions.
• Identify new partnership opportunities that broaden audience reach, enhance brand visibility and create commercial value.
• Build and nurture strong external relationships to deliver mutually beneficial outcomes.
• Own and maintain the Morgan Experience global events and driving tour pages, working closely with the web development team and internal stakeholders.
• Continuously improve digital content, functionality and the online customer journey to support engagement and conversion.

Commercial and cross‑functional collaboration

• Manage budgets and profitability across all experiential programmes, ensuring strong commercial discipline.
• Track performance and deliver clear reporting on activity effectiveness, opportunities and areas for improvement.
• Work closely with sales, marketing and retailer partners to ensure aligned delivery and consistent brand representation across all markets.

Leadership and team development

• Lead, coach and develop the Brand Experience team to create a high‑performing and collaborative culture.
• Provide clear direction, support and accountability across all areas of responsibility.
• Conduct regular one‑to‑one meetings, performance reviews and development planning.
• Manage team resources, priorities and workload to ensure successful delivery.

Compliance and operational standards

• Ensure health and safety compliance across all experiential activities, events and vehicle usage.
• Maintain appropriate insurance, risk management and operational governance across all programmes.
• Uphold the highest standards of professionalism, quality and continuous improvement across all areas of responsibility.

Skills, Knowledge, Experience, and Qualifications

• Strong Systems & Digital Capability – Confident using business systems, CRM platforms and website/creative systems to support efficient operations and customer experience.
• Commercial Awareness – Demonstrates strong business acumen, understanding commercial priorities and balancing customer needs with organisational outcomes.
• Event Management – Proven experience managing events from planning through to delivery, ensuring high standards and seamless execution.
• Brand Partnership Management – Experience building and managing strong relationships with brand partners to deliver mutually beneficial outcomes.
• Project Coordination – Strong organisational skills with the ability to manage multiple priorities, deadlines and day‑to‑day operational demands effectively.
• Driving Licence and Travel Flexibility – Full UK driving licence and willingness to travel regularly throughout the UK and internationally, including evening and weekend work.
• Brand Experience Strategy – Designs and delivers premium brand experiences that forge connections with customers, strengthen brand equity and exceed expectations while reflecting our brand values.
• Events & Experiential Programme Management – Leads end‑to‑end delivery of events, tours and experiences with operational excellence, ensuring teams move as one to create memorable and distinctive customer outcomes.
• Partnership Development & Relationship Management – Builds and manages strategic partnerships that forge connections, expand brand reach and create shared commercial and brand value through trusted collaboration.
• Commercial & Operational Management – Drives strong commercial performance through effective budget, asset and programme management, balancing operational excellence with a pioneering spirit to maximise impact.
• Leadership & Cross‑Functional Collaboration – Leads with authenticity and collaboration, helping teams move as one, nurturing high performance and strong cross‑functional relationships to deliver integrated experiences.
• Customer‑Centric Brand Stewardship – Champions a customer‑first approach that exceeds expectations, ensuring every touchpoint reflects our premium standards, heritage and what makes us proudly different.

Benefits & Rewards

• 37.5 hours per week, Monday to Friday
• 247.5 hours holiday
• Standard Life Pension Scheme (5% contribution from Morgan)
• Life cover (2x annual salary)
• Octopus Electric Vehicle Salary Sacrifice Scheme
• Charity payroll giving scheme
• BUPA private medical insurance (single, couples, and family cover available)
• BHSF Health Cash Back Plan
• Enhanced paternity, maternity & sick pay
• 24/7 Employee Assistance Programme
• On‑site mental health first aiders and support
• Cycle to Work Scheme
• Staff Engagement & Community
• Staff discount on vehicles, parts, merchandise & tours
• Free entry to Morgan events for staff and families
• Long service awards & birthday gifts

Inclusivity Statement

At Morgan Motor Company, we are committed to fostering a diverse and inclusive workplace. We celebrate individuality and provide equal opportunities for all, creating an environment where everyone feels valued, respected and empowered. We actively encourage applications from individuals of all backgrounds, experiences and abilities, ensuring our workforce reflects the diversity of the communities we serve.