At a Glance
- Tasks: Deliver marketing insights and advanced analytics for a leading consumer tech brand.
- Company: Join a globally recognised consumer technology brand with a dynamic advertising ecosystem.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Collaborate with global teams and influence the future of digital advertising.
- Why this job: Shape advertising strategies using cutting-edge analytics and AI tools.
- Qualifications: Postgraduate degree and 10+ years in advertising technology and analytics.
The predicted salary is between 56250 - 68750 £ per year.
We’re recruiting for one of the world’s most recognisable consumer technology brands, whose ecosystem spans mobile apps, entertainment, news, maps and digital services. This is a senior role within its global advertising business, supporting the development of advertising products across its App Store, Maps, News, Stocks and TV platforms. You’ll join an international Marketing Insights and Analytics team, using research, advanced analytics and AI-powered tools to shape commercial strategy and deliver compelling insights for Marketing and Sales teams.
What you’ll be doing:
- Deliver bespoke marketing insights, advertising technology research and advanced analytics for Sales and Marketing teams.
- Turn complex data and research into persuasive Keynote presentations, data products, statistics and executive-level talking points.
- Create custom dashboards and analyses using syndicated and bespoke third-party research.
- Partner with Field Marketing on high-impact account-based marketing initiatives and tailored client presentations.
- Build AI-enabled data products, Tableau dashboards, reports and commercial presentations.
- Develop LLM-powered interfaces and tools that summarise complex content and data at scale.
- Produce scalable go-to-market materials that support Sales and commercial development.
- Work directly with research and measurement partners such as Comscore, Sensor Tower and EMARKETER.
- Source and distribute market intelligence, competitive insights and advertising technology research.
- Lead analytics projects covering data quality, quantitative analysis, automated summarisation and executive reporting.
- Develop analytical models for audience segmentation, benchmarking, trend analysis and competitor research.
- Collaborate with global and regional teams across Marketing, Sales, Revenue Strategy, Data Insights and Data Engineering.
What we’re looking for:
- A postgraduate degree, such as an MSc or PhD, in economics, statistics, applied mathematics, data science, business or another quantitative discipline.
- At least 10 years’ experience across advertising technology research, marketing insights and advanced analytics.
- Strong knowledge of digital advertising, performance marketing and the mobile app economy.
- Experience working within an advertising platform, technology company, research provider or agency environment.
- Practical experience using LLM technologies and developing AI-powered tools or interfaces.
- Proven experience using syndicated and custom research from providers such as Sensor Tower, Comscore or EMARKETER.
- Strong exploratory data analysis skills and familiarity with data warehousing, database modelling and data pipelines.
- Exposure to Snowflake data shares and Amazon S3 would be particularly valuable.
- Experience translating commercial requirements into analytical solutions alongside Data Science and Engineering teams.
- Excellent stakeholder management, project leadership and cross-functional collaboration skills.
- Outstanding Keynote, presentation and data-storytelling capabilities.
This is an excellent opportunity to influence the advertising strategy of a globally recognised technology ecosystem and help transform how insights are produced through data, research and generative AI.
Senior Marketing Analyst employer: Morgan McKinley
Morgan McKinley offers an exceptional work environment for a Terraform & AWS DevOps Engineer, providing the opportunity to collaborate with a leading UK insurance and financial services company. Employees benefit from a culture of innovation and support, with ample opportunities for professional growth and development in a dynamic, multi-vendor setting. The company's commitment to employee well-being and career advancement makes it an attractive choice for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Analyst
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Morgan McKinley and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Morgan McKinley are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Morgan McKinley on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Morgan McKinley. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Analyst
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Morgan McKinley. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Morgan McKinley:Show us that you’ve done your homework! In your application, briefly mention what you admire about Morgan McKinley’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Morgan McKinley
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Morgan McKinley will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Morgan McKinley, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
