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For Companies At a Glance
- Tasks: Join our team to create engaging marketing campaigns and improve customer retention strategies.
- Company: Morgan McKinley is a well-established company with a portfolio of successful brands.
- Benefits: Enjoy hybrid working, with the flexibility to work from home on Mondays and Fridays.
- Why this job: Make a real impact on customer journeys while collaborating with a dynamic marketing team.
- Qualifications: Experience in customer data platforms and digital marketing is essential; strong analytical skills are a must.
- Other info: This is a 12-month fixed-term contract covering maternity leave, starting ASAP.
The predicted salary is between 22700 - 29100 £ per year.
Job Description
Job title: Marketing & Retention Executive
Hours: Monday – Friday 9.00am – 5.30pm
Salary: £27,000 – £29,000
Location: Chester, CH1
Hybrid Working: Yes, wfh Monday & Friday
Start date: ASAP
Contract: 12 months (Maternity cover)
Parking: No, but public parking and a % reimbursed
My client, a well-established company with a portfolio of successful brands, is seeking a Retention Executive to join their reputable Marketing Team on a contract basis
Purpose of the Role:
To help increase repeat bookings by developing and delivering retention strategies across the company's brands. This role will focus on improving the customer journey, driving engagement and sharing insights that support better business decisions.
Key Responsibilities:
- Use customer data to identify opportunities for improving retention
- Create and run campaigns for different customer groups (e.g. new, active, lapsing, lapsed, non-bookers)
- Track campaign performance and suggest improvements
- Recommend target customer segments for direct mail, email and outbound call campaigns
- Work closely with the Client Engagement Manager to gather and share customer feedback
- Review and improve customer journeys to increase leads and conversion
- Build and manage automated email campaigns to generate leads, support sales, and build customer relationships
- Collaborate with the Digital Acquisition team to share insights that support new customer growth
- Work effectively across the marketing team and with other departments
- Ensure all communications align with brand guidelines and provide a consistent customer experience
Skills & Experience Required:
- Experience using customer data platforms (SCV)
- Knowledge of customer retention and lifecycle touchpoints
- Interest in customer behaviour and insights
- Background in email and digital marketing with a strong understanding of best practices and performance metrics
- Strong analytical skills and ability to measure ROI
- Experience working with external partners and cross-functional teams
- Excellent communication and teamwork skills
- High attention to detail, with strong time management and organisational skills
- Proactive, customer-focused, and forward-thinking
- Strong project management skills
Marketing & Retentions Executive (12 month fixed term contract) - Morgan McKinley employer: Morgan McKinley
Contact Detail:
Morgan McKinley Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing & Retentions Executive (12 month fixed term contract) - Morgan McKinley
✨Tip Number 1
Familiarise yourself with the latest trends in customer retention strategies. Understanding what works in the industry can help you stand out during discussions and interviews.
✨Tip Number 2
Network with professionals in the marketing field, especially those who have experience in retention roles. They can provide insights and potentially refer you to opportunities within their companies.
✨Tip Number 3
Prepare to discuss specific examples of how you've used customer data to drive engagement or improve retention in past roles. Real-life scenarios can demonstrate your expertise effectively.
✨Tip Number 4
Showcase your analytical skills by being ready to talk about how you measure the success of marketing campaigns. Highlighting your ability to track performance metrics will resonate well with the hiring team.
We think you need these skills to ace Marketing & Retentions Executive (12 month fixed term contract) - Morgan McKinley
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing and customer retention. Use keywords from the job description, such as 'customer data', 'campaign performance', and 'email marketing' to demonstrate your fit for the role.
Craft a Compelling Cover Letter: In your cover letter, explain why you are passionate about customer retention and how your skills align with the company's goals. Mention specific examples of past campaigns you've worked on and the results achieved.
Showcase Analytical Skills: Since the role requires strong analytical skills, include examples of how you've used data to drive marketing decisions. Highlight any experience with customer data platforms and how it has influenced your strategies.
Emphasise Team Collaboration: The job involves working closely with various teams. Share experiences where you've successfully collaborated with others, particularly in marketing or customer engagement projects, to show you can work effectively in a team environment.
How to prepare for a job interview at Morgan McKinley
✨Showcase Your Analytical Skills
Since the role requires strong analytical skills, be prepared to discuss how you've used data to drive marketing decisions in the past. Bring examples of campaigns you've tracked and the insights you gained from them.
✨Demonstrate Your Understanding of Customer Retention
Familiarise yourself with customer retention strategies and be ready to share your thoughts on what makes an effective retention campaign. Discuss any relevant experience you have in improving customer journeys.
✨Highlight Your Teamwork Experience
This position involves collaboration across various teams. Be sure to mention specific instances where you've worked effectively with others, especially in cross-functional settings, to achieve common goals.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific situations related to customer engagement or campaign performance. Think through potential scenarios and how you would approach them, demonstrating your proactive and customer-focused mindset.
