At a Glance
- Tasks: Lead innovative marketing strategies and campaigns for exciting startup products.
- Company: Dynamic startup environment with a focus on creativity and collaboration.
- Benefits: Competitive salary, flexible hours, remote work options, and growth opportunities.
- Why this job: Make a real impact in the startup world while developing your marketing skills.
- Qualifications: Experience in marketing and a passion for startups and innovation.
- Other info: Join a vibrant team and stay ahead of industry trends.
The predicted salary is between 28800 - 48000 £ per year.
As a Marketing Manager, you drive the product marketing strategy, informing both internal and external stakeholders on marketing opportunities, and providing market context and key insights on products and features. You drive decisions and help form guiding principles for launch and growth of our product features and services in the market. You educate marketers, support our content strategy, run medium- to large-scale campaigns, and communicate effectively through multiple scalable marketing initiatives. You develop and execute innovative marketing campaigns and initiatives to drive education, engagement, and product adoption by leveraging various channels. You dig in and understand the detailed insights and big picture implications to help solve problems by reaching an optimal solution. You proactively develop industry or product landscape knowledge and stay up to date on the latest industry trends.
Responsibilities
- Act as a subject matter expert on product(s) or feature(s) to partners across teams to provide input in the product and feature development process, drive market analysis, and predict and provide insights on industry trends on product development and marketing.
- Drive the meetings to develop marketing plans for regional or functional marketing teams, review the overall portfolio and characteristics, prioritise marketing goals, and define positioning plans to identify and engage the target audience.
- Drive the framework development and rollout of strategies for product marketing content across channels. Define, identify, collect, and track appropriate product or business metrics, both quantitative and qualitative, for new or existing products or business ventures, as a key contributor.
- Validate the market size and opportunity (e.g., active users, revenue, market size, sales in units, growth, profit), as a key contributor. Use subject matter expertise in the field to identify opportunities in the market landscape.
- Collaborate with relevant teams to build supporting rationales, hypotheses, and visions. Understand the product and target audience, develop the positioning of the product to users and bring the products to the market, and develop and execute the go-to-market plan and messages for new products and features.
- Develop user insights to help cross-functional teams and product partners incorporate user voice into product development and marketing strategies. Provide feedback to internal and external teams on improvement opportunities for user experience, manage and advocate for in-product user experience to resolve product issues, and promote user engagement.
- Drive product brand positioning, value propositions, and messaging strategy using voice and user insights, adapt nuances of specific product voice or goals to different communications (e.g., narratives, brand framework document).
- Independently create marketing content to ensure that positioning of the product is aligned with the product strategy, drive efforts to iterate the content and design along with cross-functional teams based on content standards, styles, and format, and drive collaboration with the production team to publish the final marketing content for one or more teams.
- Independently determine research needs, scope, manage, and guide user research by leveraging internal and external research partners.
Marketing Manager - Startups employer: Morgan McKinley
Contact Detail:
Morgan McKinley Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - Startups
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns and projects. This is your chance to shine and demonstrate what you can bring to the table. Plus, it gives potential employers a taste of your creativity!
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their marketing strategies and think about how you can contribute. Bring fresh ideas to the table and be ready to discuss how you can help drive their product marketing forward.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you. Tailor your application to highlight your relevant experience and show us why you’re the perfect fit for the Marketing Manager role. Let’s get you that dream job!
We think you need these skills to ace Marketing Manager - Startups
Some tips for your application 🫡
Show Your Passion for Marketing: When you're writing your application, let your enthusiasm for marketing shine through! We want to see how you can drive product marketing strategies and engage with our audience. Share examples of campaigns you've run or insights you've gained that relate to the role.
Tailor Your Application: Make sure to customise your application to fit the Marketing Manager position. Highlight your experience with product marketing, market analysis, and campaign management. We love seeing how your skills align with what we’re looking for!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your key achievements and experiences are easy to spot. Use bullet points if it helps to break down your information!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining the StudySmarter team!
How to prepare for a job interview at Morgan McKinley
✨Know Your Product Inside Out
As a Marketing Manager, you'll need to be the go-to expert on your products. Before the interview, dive deep into the product features and market context. Be ready to discuss how you would position these products in the market and what insights you can bring to the table.
✨Showcase Your Campaign Successes
Prepare to share specific examples of marketing campaigns you've led. Highlight the strategies you used, the metrics you tracked, and the outcomes achieved. This will demonstrate your ability to drive engagement and product adoption effectively.
✨Understand the Market Landscape
Familiarise yourself with current industry trends and competitors. Be prepared to discuss how these insights could influence your marketing strategies. Showing that you can predict market opportunities will set you apart from other candidates.
✨Communicate Your Collaborative Spirit
Marketing is all about teamwork! Be ready to talk about how you've worked with cross-functional teams in the past. Share examples of how you’ve collaborated to develop marketing content or improve user experience, as this role requires strong communication skills across various teams.