At a Glance
- Tasks: Deliver market insights and analytics to drive advertising strategies and commercial opportunities.
- Company: Join a leading consumer tech company known for innovation and creativity.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on AI and advanced analytics.
- Why this job: Be at the forefront of AdTech, shaping the future of digital advertising.
- Qualifications: 10+ years in AdTech research or analytics with strong data storytelling skills.
The predicted salary is between 42750 - 52250 £ per year.
- Senior Ad Tech Insights & Strategy Analyst
- Hybrid - three days per week onsite
Morgan Mc Kinley is recruiting a Senior Ad Tech Insights & Strategy Analyst to join the advertising division of one of the world’s most innovative consumer technology companies.
This is an opportunity to join a global Marketing Insights and Analytics team developing advertising products across apps, news, entertainment, maps and other widely used consumer services.
Working within the EMEA team, you’ll combine Ad Tech research, advanced analytics and data-led storytelling to uncover commercial opportunities and help Sales and Marketing teams take them to market.
- What you’ll be doing
- Deliver actionable market insights, Ad Tech research and advanced analytics for Sales and Marketing teams.
- Turn complex research and datasets into compelling Keynote presentations, executive narratives, statistics and sales talking points.
- Partner with research and measurement providers such as Comscore, Sensor Tower and EMARKETER.
- Identify valuable opportunities within third-party datasets and develop them into scalable commercial data products.
- Build AI-enabled tools that analyse data, summarise content and generate go-to-market materials at scale.
- Help move insight generation from traditional processes towards LLM-powered tools and workflows.
- Create Tableau dashboards, analytical reports and executive-level presentations.
- Develop models and tools for audience segmentation, benchmarking, trend analysis and competitive intelligence.
- Partner with Field Marketing on account-based marketing initiatives and bespoke client presentations.
- Lead analytics projects from data quality and quantitative analysis through to senior stakeholder delivery.
- Collaborate with Sales, Marketing, Field Marketing, Revenue Strategy, Data Insights and Data Engineering.
- Maintain and improve existing insight tools, reporting and development processes.
- What we’re looking for
- Around 10 years or more of experience in Ad Tech research, marketing insights or advanced advertising analytics.
- Deep knowledge of digital advertising, performance marketing, advertising platforms and the mobile-app economy.
- Experience within an advertising platform, Ad Tech company, media agency, measurement provider or major digital business.
- A strong track record of working with syndicated and custom research partners.
- Experience turning third-party research and data into commercially valuable insights, analytical tools or scalable products.
- Practical experience with LLMs, AI-enabled analytics or automated insight generation.
- Strong exploratory data-analysis skills and an understanding of data warehousing, modelling and pipeline principles.
- Experience working with Data Science and Engineering teams to translate commercial needs into analytical requirements.
- Excellent stakeholder management, project leadership and cross-functional collaboration skills.
- Outstanding written, verbal and presentation skills, with the ability to make complex findings clear and persuasive.
Experience with Tableau, Snowflake data shares and Amazon S3 would be advantageous.
A postgraduate qualification in economics, statistics, applied mathematics, data science, business or a related quantitative discipline is preferred.
The ideal background
You’re likely to have worked for a leading advertising platform, global technology business, digital media agency, Ad Tech provider or market-measurement company.
You’ll be comfortable operating between technical and commercial teams: interrogating the data, influencing Engineering, managing external research partners and turning complex analysis into stories that help Sales teams unlock new opportunities.
#Ad Tech #Digital Advertising #Marketing Insights #Advertising Analytics #Generative AI #Market Research #Competitive Intelligence #Audience Insights #Tableau #Data Strategy #London Jobs #Contract Jobs
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Senior AdTech Insights & Analytics Consultant in London employer: Morgan McKinley
As a leading international savings and investments business with over a century of experience, we pride ourselves on fostering a supportive and inclusive work environment that prioritises employee well-being and professional growth. Our flexible working arrangements and commitment to workplace accommodations ensure that you can thrive in your role as the Group Financial Crime Policy and Standards Manager, while contributing to our mission of delivering exceptional financial outcomes for our clients. Join us to be part of a dynamic team that values collaboration, innovation, and integrity in the financial sector.
StudySmarter Expert Advice🤫
We think this is how you could land Senior AdTech Insights & Analytics Consultant in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Morgan McKinley and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Morgan McKinley are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Morgan McKinley on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Morgan McKinley. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior AdTech Insights & Analytics Consultant in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Morgan McKinley. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Morgan McKinley:Show us that you’ve done your homework! In your application, briefly mention what you admire about Morgan McKinley’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Morgan McKinley
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Morgan McKinley will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Morgan McKinley, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
