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- Tasks: Lead product marketing strategies for smart home security products in international markets.
- Company: Dynamic tech company focused on innovative smart home solutions.
- Benefits: Competitive salary, hybrid working, and opportunities for professional growth.
- Other info: Fast-paced environment with a focus on creativity and collaboration.
- Why this job: Shape the future of smart home security and make a global impact.
- Qualifications: Experience in product marketing and strong strategic thinking skills.
The predicted salary is between 100000 - 100000 £ per year.
Duration: 3 months
Salary: £100K per annum
Hybrid working
As the Product Marketing Manager, you will be the strategic architect behind how our world class smart home security products land in international markets. This isn't just about translation; it's about localization, resonance, and conversion. You will lead the end-to-end Go-To Market (GTM) engine, bridging the gap between core product development and the unique needs of customers across the UK, EU, and beyond.
You'll own the narrative for our flagship devices, ensuring that from the first social ad to the final checkout click on our direct-to-consumer (DTC) sites, the customer journey is seamless, persuasive, and data-backed.
Key Responsibilities
- Strategic GTM & Launch Orchestration
- International Positioning: Architect comprehensive GTM strategies that adapt core product value propositions into market-specific narratives.
- Launch Leadership: Oversee the full lifecycle of product launches, managing timelines, prioritization, and cross-channel content synchronization.
- 360° Campaign Oversight: Lead the strategy for non-promotional product activations, ensuring a unified brand voice across Social, PR, CRM, and Retail.
- Creative Gatekeeping: Provide final sign-off on all launch assets for web properties, major marketplaces, PR, and Channel Marketing to ensure 'Gold Standard' quality.
- Conversion Optimization: Own the Guided Selling/Product Finder strategy for UK, DE, and FR, managing everything from UX testing to stakeholder alignment.
- Merchandising Excellence: Lead the 'digital shelf' strategy for Brand Stores, including homepage merchandising, deal banners, and high-converting Product Detail Page (PDP) updates.
- UX/UI Collaboration: Partner with Ecommerce and Creative teams to execute CRO (Conversion Rate Optimization) initiatives that reduce friction and drive sales.
- Insights to Action: Conduct market research and analysis to inform product positioning and marketing strategies.
Product Marketing Manager | London, UK employer: Morgan McKinley
Contact Detail:
Morgan McKinley Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager | London, UK
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Nail your interview prep! Research the company, understand their products, and be ready to discuss how your skills align with their needs. We want you to walk in feeling confident and ready to impress!
✨Tip Number 3
Showcase your passion! When you’re talking about your experiences, let your enthusiasm for product marketing shine through. We love seeing candidates who are genuinely excited about the role and the impact they can make.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’ve got loads of resources to help you stand out in the process. Let’s get you that job!
We think you need these skills to ace Product Marketing Manager | London, UK
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Product Marketing Manager. Highlight your experience with GTM strategies and any relevant achievements that show how you've successfully launched products in international markets.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about smart home security and how your skills align with our mission. Be sure to mention specific projects or campaigns you've led that relate to the responsibilities outlined in the job description.
Showcase Your Data-Driven Mindset: We love numbers! When detailing your past experiences, include metrics that demonstrate your impact on conversion rates or successful product launches. This will show us that you understand the importance of data in driving marketing strategies.
Apply Through Our Website: Don't forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows us you're keen on joining the StudySmarter team!
How to prepare for a job interview at Morgan McKinley
✨Know Your Product Inside Out
As a Product Marketing Manager, you need to be the expert on the smart home security products. Research their features, benefits, and how they stand out in the market. Be ready to discuss how you would position these products for different international markets.
✨Master the Go-To Market Strategy
Familiarise yourself with successful GTM strategies in similar industries. Prepare to share your ideas on how to adapt core product value propositions into market-specific narratives. Think about examples where you've successfully launched products and what you learned from those experiences.
✨Showcase Your Creative Side
Since you'll be overseeing launch assets, come prepared with examples of past campaigns you've led. Discuss how you ensured a unified brand voice across various channels. Bring along any creative work that demonstrates your ability to maintain 'Gold Standard' quality.
✨Data-Driven Decision Making
Highlight your experience with conversion optimisation and data analysis. Be ready to talk about how you've used insights to drive marketing strategies and improve customer journeys. Show them you can back up your decisions with data and are comfortable working with UX/UI teams.