At a Glance
- Tasks: Drive high-quality lead generation through innovative performance marketing strategies.
- Company: Fast-growing, purpose-driven education organisation expanding in the UK.
- Benefits: Competitive salary, hands-on experience, and a dynamic work environment.
- Other info: Collaborative, fast-paced office culture with opportunities for professional development.
- Why this job: Join a pivotal stage of growth and make a real impact in education.
- Qualifications: 2-4 years in performance marketing with strong analytical and copywriting skills.
The predicted salary is between 35000 - 45000 € per year.
An exciting opportunity has arisen for a Performance Marketer to join a fast-growing, purpose-driven education organisation entering a pivotal stage of international expansion. Headquartered internationally and now building out its UK presence from the ground up, the business is establishing a new commercial and marketing function in London to accelerate learner acquisition across professional education programmes.
The Performance Marketer will play a central role in driving scalable, high-quality lead generation to fuel the growth of the UK sales function. This is a hands-on, in-office role working closely with the Sales Manager and SDR team, ensuring tight alignment between marketing activity and revenue outcomes.
Responsibilities
- Plan, build, and optimise paid campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other performance channels to drive high-quality learner leads.
- Own paid media budgets, allocating spend across campaigns and audiences to maximise lead volume, efficiency, and return on investment.
- Create and test ad copy and creative messaging tailored to working professionals seeking career development and upskilling opportunities.
- Manage the full lead generation funnel, from initial impression through to qualified lead handover to the sales team.
- Optimise landing pages, forms, and conversion journeys to improve both lead volume and quality.
- Run ongoing A/B tests across ads, audiences, creative, and landing pages to continuously improve performance.
- Build and maintain performance dashboards tracking CPL, CPA, ROAS, conversion rates, and lead quality.
- Analyse campaign performance and provide clear insights and recommendations to improve results.
- Work closely with the Sales Manager and SDR team to align on lead quality, targeting, and pipeline priorities.
- Develop audience insights and monitor market trends and competitor activity to inform campaign strategy.
Skills & Experience Required
- 2-4 years' experience in performance marketing, ideally within a B2C or direct-to-consumer, lead generation-focused environment.
- Strong hands-on experience managing campaigns across Google Ads (Search & Display) and Meta Ads Manager.
- Proven ability to manage budgets and optimise for CPL, CPA, and conversion performance.
- Strong analytical capability with experience using GA4, ad platform analytics, and Excel/Google Sheets.
- Experience with landing page optimisation and A/B testing tools.
- Excellent copywriting skills with the ability to create compelling, conversion-focused messaging.
- Understanding of tracking implementation including pixels, UTMs, and attribution modelling.
- Collaborative mindset with comfort working in a fast-paced, in-office, sales-aligned environment.
Performance Marketing Specialist - Morgan McKinley in London employer: Morgan McKinley
Morgan McKinley is an exceptional employer, offering a dynamic work environment in the heart of London where innovation meets purpose. As a fast-growing education organisation, we prioritise employee development and collaboration, providing ample opportunities for growth within our new commercial and marketing function. Join us to make a meaningful impact on learners' lives while enjoying a supportive culture that values creativity and results.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Specialist - Morgan McKinley in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past performance marketing campaigns. This will give you an edge and demonstrate your hands-on experience to potential employers.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of Google Ads, Meta Ads Manager, and analytics tools. Be ready to discuss how you've optimised campaigns and improved lead generation in your previous roles.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us at StudySmarter. Tailor your application to highlight how your skills align with our mission and the role.
We think you need these skills to ace Performance Marketing Specialist - Morgan McKinley in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Performance Marketing Specialist role. Highlight your experience with Google Ads and Meta, and show us how you've driven lead generation in previous roles. We want to see how you can bring your unique skills to our team!
Show Off Your Analytical Skills:Since this role is all about optimising campaigns and analysing performance, don’t forget to showcase your analytical capabilities. Share specific examples of how you've used data to improve campaign results. We love numbers, so let’s see those metrics!
Be Creative with Your Messaging:As a Performance Marketer, you'll need to create compelling ad copy. Use your application to demonstrate your copywriting skills. Maybe include a brief example of an ad or campaign that you think worked well. Show us your creative side!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do at StudySmarter!
How to prepare for a job interview at Morgan McKinley
✨Know Your Numbers
As a Performance Marketing Specialist, you'll need to demonstrate your analytical skills. Brush up on key metrics like CPL, CPA, and ROAS. Be ready to discuss how you've used these metrics in past campaigns to drive results.
✨Showcase Your Campaigns
Prepare to talk about specific campaigns you've managed. Highlight your experience with Google Ads and Meta Ads Manager, and be ready to share examples of how you optimised ad copy and creative messaging for better performance.
✨A/B Testing is Key
Since A/B testing is crucial for this role, come prepared with examples of tests you've run. Discuss what you tested, the outcomes, and how those insights informed your future strategies. This shows your hands-on experience and strategic thinking.
✨Collaboration is Crucial
This role requires close collaboration with the Sales Manager and SDR team. Be ready to discuss how you've worked with sales teams in the past to align marketing efforts with revenue goals. Highlight your collaborative mindset and adaptability in fast-paced environments.
