At a Glance
- Tasks: Analyse marketing campaigns and create insightful reports to drive better business decisions.
- Company: Join a well-established international professional services firm with a dynamic digital marketing team.
- Benefits: Gain hands-on experience, work with cutting-edge technology, and enjoy a collaborative environment.
- Other info: Exciting opportunity for career growth in a fast-paced, innovative setting.
- Why this job: Shape the future of digital marketing while exploring AI and new technologies.
- Qualifications: Experience in digital marketing analysis and proficiency in Microsoft Power BI required.
The predicted salary is between 29250 - 35750 £ per year.
We are working with a well-established, international professional services firm to recruit a Digital Marketing & Data Analyst to join its growing Digital Marketing team.
You will play an important role in analysing marketing campaigns, creating reports and dashboards, and turning data into useful insights that help the business make better decisions.
Working across channels such as email, social media, paid advertising, SEO and website activity, you will help the team understand what is working well and where improvements can be made.
The role will also involve exploring how AI and new technologies can be used to make marketing processes more efficient, improve customer experiences and support the wider business.
They are looking for someone who is curious about technology, enjoys finding better ways of working and is keen to help shape the future of digital marketing.
Key Responsibilities
- Review and analyse digital marketing activity across email, social media, paid advertising, SEO and website performance.
- Identify trends and areas where marketing campaigns and activity could be improved.
- Build and maintain interactive dashboards using Microsoft Power BI.
- Create automated reports to make marketing results easier to track and reduce manual work.
- Help bring together marketing data from different platforms and ensure information is accurate and up to date.
- Turn data into clear findings and recommendations that help the business make better decisions.
- Support campaign planning by looking at customer groups, audience data and campaign results.
- Help identify new target audiences using tools such as Cognism.
- Review A/B testing and campaign results to understand what works best.
- Support the wider Digital Marketing team with website updates, Share Point, email marketing campaigns and online forms and surveys.
- Work with Digital Marketing, Business Development and Technology teams to explore how AI and new tools can improve the way the business works.
- Help encourage the use of data and AI across the marketing team.
Experience Required
- Experience working in digital marketing, marketing analysis or business intelligence.
- Experience creating reports and dashboards using Microsoft Power BI.
- Good understanding of digital marketing channels and how marketing performance is measured.
- Experience using Google Analytics 4.
- Strong analytical skills and confidence working with data.
- Ability to explain data and results clearly to people across the business.
- Good attention to detail and an understanding of the importance of accurate data.
- Strong communication and organisational skills.
- Ability to manage multiple tasks and work to deadlines.
- A proactive and positive approach, with an interest in finding ways to improve processes and performance.
- An interest in AI, automation and how new technology can support marketing.
- Experience with Hub Spot, Inter Action or Microsoft Dynamics CRM.
- Knowledge of Microsoft Power Platform.
- Experience with marketing automation tools.
- Understanding of customer data and audience segmentation.
- Experience with Share Point.
- Familiarity with AI tools such as Microsoft Copilot and Claude, ideally with some experience building AI agents.
Digital Marketing Executive in London employer: Morgan McKinley
As a leading international savings and investments business with over a century of experience, we pride ourselves on fostering a supportive and inclusive work environment that prioritises employee well-being and professional growth. Our flexible working arrangements and commitment to workplace accommodations ensure that you can thrive in your role as the Group Financial Crime Policy and Standards Manager, while contributing to our mission of delivering exceptional financial outcomes for our clients. Join us to be part of a dynamic team that values collaboration, innovation, and integrity in the financial sector.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Morgan McKinley and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Morgan McKinley are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Morgan McKinley on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Morgan McKinley. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Executive in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Morgan McKinley. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Morgan McKinley:Show us that you’ve done your homework! In your application, briefly mention what you admire about Morgan McKinley’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Morgan McKinley
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Morgan McKinley will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Morgan McKinley, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
