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- Tasks: Lead exciting marketing campaigns and engage with sales teams to drive results.
- Company: Join a dynamic company focused on innovative marketing solutions in the tech sector.
- Benefits: Enjoy flexible working with 3 days onsite and 2 days remote, plus great corporate perks.
- Why this job: Make a real impact while collaborating with diverse teams and enhancing your marketing skills.
- Qualifications: 5+ years in B2B marketing, strong communication skills, and a passion for creativity required.
- Other info: Opportunity to work in vibrant Reading or London, with a focus on personal growth.
The predicted salary is between 36000 - 60000 £ per year.
Contract Duration: 12 months
Location: Reading or London (3 days onsite, 2 days WFH)
Summary: We are looking for a results-oriented, enthusiastic and creative Field Marketing Manager to undertake a multi-faceted role leading the front line of our field engagement activities. The successful candidate must come with a passion to make a difference, be commercially minded with a proven track record as a business partner to Sales & Business Development, and be adept across the entire marketing mix.
Responsibilities:
- Planning and Execution: Work within the UK & Ireland Applications field marketing team to plan and manage the execution of marketing campaigns using the full marketing mix to build awareness, generate new business leads or progress prospects through the funnel. Support Outbound call campaign execution with messaging and touch plan support and enablement (sales activation). Collaborate with Global and EMEA Campaign, Digital, Event and Partner marketing teams, and PR, to agree and maintain a regional calendar of marketing activities.
- Campaign Analysis and Reporting: Review the performance of regional campaigns across all channels with marketing management. Provide detailed analysis and commentary, make recommendations, and implement changes where necessary to ensure lead and pipeline targets are met. Forecast and monitor ongoing lead and pipeline attainment against target and work with the wider Marketing team to recommend appropriate actions to achieve and exceed expectations. Provide sales leaders with campaign reporting and execution metrics.
- Stakeholder Management and Communication: Form direct and collaborative relationships with your sales stakeholders, ensuring sales priorities are met within all marketing campaigns and activities. Work with Business Development and Sales stakeholders to understand regional GTM segmentation and sales plays to feed into campaign planning, segmentation and monitoring. Develop and deliver campaign briefings and provide the necessary information and support to the relevant sales reps to ensure success. Work closely with Business Development and Sales teams to plan activity, report on campaign performance and obtain feedback. Manage third-party vendors and publishers to maximise reach and campaign effectiveness.
Qualifications:
- Marketing qualifications (preferable)
- Minimum 5 years’ experience in the delivery of multi-channel marketing campaigns and events within a B2B organisation. Software, technology and UK Public Sector industry experience is a plus.
- Excellent written and oral communication skills. Business-level English is a must.
- Attention to detail, follow-through and deadline compliance.
- Strong project management skills.
- Experience of working with complex teams and across multiple geographies and cultures.
Contact Detail:
Morgan McKinley Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Field Marketing Manager
✨Tip Number 1
Network with professionals in the field marketing space, especially those who have experience in B2B organisations. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends in field marketing.
✨Tip Number 2
Familiarise yourself with the specific marketing tools and software commonly used in field marketing. Being well-versed in these platforms can give you an edge during interviews and demonstrate your readiness to hit the ground running.
✨Tip Number 3
Prepare to discuss your previous campaign successes in detail. Be ready to share metrics and outcomes that showcase your ability to generate leads and drive sales, as this will resonate well with the hiring team.
✨Tip Number 4
Research StudySmarter's current marketing initiatives and campaigns. Understanding our approach will not only help you tailor your discussions but also show your genuine interest in contributing to our goals.
We think you need these skills to ace Field Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in field marketing, particularly in B2B environments. Emphasise your achievements in managing multi-channel campaigns and any specific results you've delivered.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the role. Mention specific examples of how you've successfully collaborated with sales teams and managed campaigns in the past.
Highlight Relevant Skills: In your application, focus on key skills mentioned in the job description, such as project management, communication, and analytical abilities. Use concrete examples to demonstrate these skills in action.
Showcase Your Industry Knowledge: If you have experience in the software, technology, or UK Public Sector industries, make sure to highlight this in your application. Discuss how this knowledge can benefit the company and contribute to their marketing efforts.
How to prepare for a job interview at Morgan McKinley
✨Showcase Your Campaign Success
Be prepared to discuss specific marketing campaigns you've managed in the past. Highlight your role, the strategies you implemented, and the results achieved. This will demonstrate your ability to drive successful outcomes in a similar role.
✨Understand the Company’s Marketing Mix
Research the company's current marketing strategies and campaigns. Familiarise yourself with their products and services, and think about how you can contribute to their marketing mix. This shows your enthusiasm and readiness to hit the ground running.
✨Prepare for Stakeholder Management Questions
Expect questions about how you manage relationships with sales teams and other stakeholders. Prepare examples of how you've successfully collaborated with different departments to achieve common goals, as this is crucial for the Field Marketing Manager role.
✨Demonstrate Analytical Skills
Be ready to discuss how you analyse campaign performance and make data-driven decisions. Share examples of how you've used metrics to improve campaigns and meet lead generation targets, as this will be key to succeeding in the role.
