At a Glance
- Tasks: Create and manage engaging email campaigns while analysing performance metrics.
- Company: Join a leading luxury hospitality and leisure company with a remote-first approach.
- Benefits: Enjoy 20 days annual leave, your birthday off, and free access to facilities for you and your family.
- Other info: Flexible remote work with occasional travel; excellent career growth opportunities await!
- Why this job: Make an impact in digital marketing while working with data-driven insights and creative content.
- Qualifications: 2+ years in digital marketing, experience with email platforms, and strong analytical skills.
The predicted salary is between 28000 - 30000 £ per year.
We are seeking a data-driven Digital Marketing Executive to join a leading luxury hospitality and leisure company on a 12-month fixed term contract. This role is primarily remote, with expected travel to the Reading office approximately once per week and being a driver is essential.
A key focus of this role is email marketing management, so experience using an email platform (Brevo preferred) is essential. Day to day, you will be responsible for creating and delivering email campaigns across the group, developing engaging content for members, visitors, and prospects. You will also evaluate email performance, define key success metrics, and identify opportunities to improve engagement and conversion.
You will manage the email marketing calendar, working closely with the brand team to align messaging, and support the development of improved automation journeys to deliver more personalised and targeted communications across the customer lifecycle. In addition, you will support the Marketing Manager in analysing performance across paid media, website, CRM, and email channels, producing reports and insights that inform optimisation strategies. Experience with Google Analytics and paid digital channels is highly desirable.
You will use data to help shape marketing decisions, improve ROI, and enhance the overall customer experience for both members and prospects. You will also assist with website updates and liaise with a web agency where required.
Key Responsibilities
- Manage the execution of email marketing campaigns across all clubs and central marketing initiatives
- Monitor, analyse, and report on email campaign performance, providing recommendations for improvement
- Support the development and implementation of automated email journeys and customer segmentation
- Assist the web agency with website updates, landing page creation, and form development
- Collaborate with sales, membership, and operations teams to support integrated marketing activity
- Attend weekly and monthly team meetings as required
- Analyse performance data across digital channels including Google Analytics, Google Ads, social media, and CRM systems
- Provide insights and recommendations based on paid media performance (managed by third parties)
- Gather and interpret customer feedback through surveys and other insight tools, ensuring a customer-first approach to communications
- Develop monthly marketing performance scorecards tracking key KPIs
- Support the development and evaluation of seasonal and central marketing campaigns through data-led insight
Benefits
- 20 days annual leave plus 8 bank holidays
- Your birthday off as paid leave
- Excellent additional perks and benefits package
- Free use of facilities across all venues for employees and their families
Experience
- 2+ years' experience in a digital marketing role with a focus on analytics and insight, particularly Google Ads and web analytics
- Experience in a prospect generation or lead-focused marketing role
- Experience using email marketing systems (Brevo preferred, or similar platforms acceptable)
- Working knowledge of HTML
- Strong written and verbal communication skills
- Proficient in Microsoft Word, Excel, and PowerPoint
- Able to work independently and effectively in a mostly remote environment
- Strong attention to detail
- Proven experience with Google Ads and Google Analytics reporting and insights
- Full UK licence with vehicle access
Digital Data Marketing Executive employer: Morgan McKinley
Morgan McKinley offers an exceptional work environment for a Terraform & AWS DevOps Engineer, providing the opportunity to collaborate with a leading UK insurance and financial services company. Employees benefit from a culture of innovation and support, with ample opportunities for professional growth and development in a dynamic, multi-vendor setting. The company's commitment to employee well-being and career advancement makes it an attractive choice for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Data Marketing Executive
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Digital Data Marketing Executive
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Morgan McKinley from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Morgan McKinley specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Morgan McKinley
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Morgan McKinley, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Morgan McKinley you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Morgan McKinley that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Morgan McKinley, so think on your feet and don't hesitate to showcase your creativity!
