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- Tasks: Join a dynamic team to execute digital marketing campaigns and manage lead generation.
- Company: A fast-paced marketing company in Guildford, known for its innovative approach.
- Benefits: Enjoy hybrid working and competitive pay of up to £250 per day.
- Why this job: Gain hands-on experience in B2B marketing while working closely with the CMO.
- Qualifications: Ideal for B2B marketing specialists with digital campaign management experience.
- Other info: This is a 3-month interim role starting ASAP.
INTERIM DIGITAL & CAMPAIGN SPECIALIST START ASAP FOR 3 MONTHS GUILDFORD - HYBRID WORKING UP TO £250 PER DAY
I am currently working with a company who have the need for a Marketing professional to join a busy, successful and fast paced marketing team. The role will report directly to the CMO and will support in key areas across Digital and Demand Generation planning and execution.
Key Responsibilities:
- Paid Search: Oversee the execution of digital acquisition campaigns working closely with the marketing team and external agencies to plan and execute digital campaigns across Paid Search (PPC) and Paid Social (Linked In).
- SEO: Support the execution of the SEO/organic search strategy.
- Website: Maintain and update web content including campaign landing pages.
- Data Management: Support data management processes.
- Campaign execution: Support the planning and then execute a wide range of B2B marketing campaigns either directly or through an agency including ABM, Events, Webinars and Content syndication with 3rd parties.
- Email management: Build, schedule, and send direct emails using Marketing Automation Platform.
- Event Management: Plan and manage attendance at various events.
- Lead Management: Manage all aspects of the lead and prospect funnel in Salesforce.
- Reporting: Compile digital and lead generation campaign reports highlighting performance against KPI's.
- Budget management.
The ideal candidate will be a B2B marketing specialist with experience in both digital and B2B lead generation campaign management and have experience of working in fast-paced environments. Available immediately and able to commit for 3 months.
Digital & Campaign Marketing Specialist employer: Morgan McKinley
Contact Detail:
Morgan McKinley Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital & Campaign Marketing Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in PPC and Paid Social. This will not only help you during interviews but also show your potential employer that you're proactive and knowledgeable about the industry.
✨Tip Number 2
Network with professionals in the B2B marketing space, particularly those who have experience with demand generation campaigns. Engaging with them can provide insights and potentially lead to referrals or recommendations.
✨Tip Number 3
Brush up on your skills with Marketing Automation Platforms, as this role involves building and scheduling emails. Being able to demonstrate your proficiency in these tools can set you apart from other candidates.
✨Tip Number 4
Prepare to discuss specific examples of past campaigns you've managed, focusing on your role in execution and results achieved. This will showcase your hands-on experience and ability to deliver in a fast-paced environment.
We think you need these skills to ace Digital & Campaign Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in B2B lead generation and campaign management. Use specific examples that demonstrate your ability to execute digital campaigns and manage data effectively.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the role. Mention your experience with PPC, SEO, and email management, and explain how you can contribute to the company's success during the interim period.
Highlight Key Skills: In your application, emphasise skills that are crucial for the role, such as data management, budget management, and reporting. Make sure to mention any experience with Marketing Automation Platforms and Salesforce, as these are important for the position.
Show Enthusiasm for the Role: Convey your eagerness to join a fast-paced marketing team and your readiness to start immediately. Companies appreciate candidates who are not only qualified but also genuinely excited about the opportunity.
How to prepare for a job interview at Morgan McKinley
✨Know Your Digital Marketing Basics
Brush up on your knowledge of digital marketing concepts, especially PPC and SEO. Be prepared to discuss how you would approach campaign planning and execution, as this role heavily focuses on these areas.
✨Showcase Your B2B Experience
Highlight any previous experience you have in B2B marketing, particularly in lead generation and campaign management. Be ready to provide examples of successful campaigns you've executed in the past.
✨Familiarise Yourself with Tools
Make sure you are familiar with marketing automation platforms and CRM systems like Salesforce. Discuss how you have used these tools in your previous roles to manage leads and report on campaign performance.
✨Prepare Questions for the CMO
Since you'll be reporting directly to the CMO, prepare insightful questions about their vision for the marketing team and how they measure success. This shows your interest in the role and helps you understand their expectations.
