At a Glance
- Tasks: Drive high-quality lead generation through innovative marketing campaigns and optimise performance.
- Company: Fast-growing, purpose-driven education organisation expanding its UK presence.
- Benefits: Competitive salary, hands-on experience, and a dynamic work environment.
- Other info: Collaborative, fast-paced office culture with opportunities for professional development.
- Why this job: Join a pivotal stage of growth and make a real impact in education marketing.
- Qualifications: 2-4 years in performance marketing with strong analytical and copywriting skills.
The predicted salary is between 35000 - 45000 € per year.
An exciting opportunity has arisen for a Performance Marketer to join a fast-growing, purpose-driven education organisation entering a pivotal stage of international expansion. Headquartered internationally and now building out its UK presence from the ground up, the business is establishing a new commercial and marketing function in London to accelerate learner acquisition across professional education programmes.
The Performance Marketer will play a central role in driving scalable, high-quality lead generation to fuel the growth of the UK sales function. This is a hands-on, in-office role working closely with the Sales Manager and SDR team, ensuring tight alignment between marketing activity and revenue outcomes.
Responsibilities
- Plan, build, and optimise paid campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other performance channels to drive high-quality learner leads.
- Own paid media budgets, allocating spend across campaigns and audiences to maximise lead volume, efficiency, and return on investment.
- Create and test ad copy and creative messaging tailored to working professionals seeking career development and upskilling opportunities.
- Manage the full lead generation funnel, from initial impression through to qualified lead handover to the sales team.
- Optimise landing pages, forms, and conversion journeys to improve both lead volume and quality.
- Run ongoing A/B tests across ads, audiences, creative, and landing pages to continuously improve performance.
- Build and maintain performance dashboards tracking CPL, CPA, ROAS, conversion rates, and lead quality.
- Analyse campaign performance and provide clear insights and recommendations to improve results.
- Work closely with the Sales Manager and SDR team to align on lead quality, targeting, and pipeline priorities.
- Develop audience insights and monitor market trends and competitor activity to inform campaign strategy.
Skills & Experience Required
- ~2-4 years' experience in performance marketing, ideally within a B2C or direct-to-consumer, lead generation-focused environment.
- ~ Strong hands-on experience managing campaigns across Google Ads (Search & Display) and Meta Ads Manager.
- ~ Proven ability to manage budgets and optimise for CPL, CPA, and conversion performance.
- ~ Strong analytical capability with experience using GA4, ad platform analytics, and Excel/Google Sheets.
- ~ Experience with landing page optimisation and A/B testing tools.
- ~ Excellent copywriting skills with the ability to create compelling, conversion-focused messaging.
- ~ Understanding of tracking implementation including pixels, UTMs, and attribution modelling.
- ~ Collaborative mindset with comfort working in a fast-paced, in-office, sales-aligned environment.
Specjalista ds. marketingu - Specialist in City of London employer: Morgan McKinley
Join a dynamic and purpose-driven education organisation that values innovation and collaboration, as we build our UK presence from the ground up. Our London office fosters a vibrant work culture where creativity thrives, offering employees opportunities for professional growth and development in a fast-paced environment. With a focus on meaningful impact, we empower our team to drive high-quality lead generation while enjoying the benefits of a supportive and engaging workplace.
StudySmarter Expert Advice🤫
We think this is how you could land Specjalista ds. marketingu - Specialist in City of London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past marketing campaigns. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how your experience aligns with their goals, especially in lead generation and performance marketing.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our mission.
We think you need these skills to ace Specjalista ds. marketingu - Specialist in City of London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Performance Marketer. Highlight your experience with Google Ads, Meta Ads, and any lead generation successes you've had. We want to see how you can drive results!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about education and how your skills align with our mission. Keep it engaging and relevant to the job description.
Showcase Your Analytical Skills:Since this role involves a lot of data analysis, make sure to mention your experience with GA4 and any performance dashboards you've built. We love numbers, so don’t shy away from sharing your achievements!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Morgan McKinley
✨Know Your Performance Marketing Inside Out
Make sure you brush up on your performance marketing knowledge, especially around Google Ads and Meta Ads Manager. Be ready to discuss specific campaigns you've managed, the budgets you've handled, and how you've optimised for CPL and CPA.
✨Showcase Your Analytical Skills
Prepare to talk about your experience with analytics tools like GA4 and how you've used data to drive decisions. Bring examples of how you've analysed campaign performance and what insights you've derived to improve results.
✨Demonstrate Your Copywriting Prowess
Since you'll be creating ad copy and messaging, have a few examples ready that showcase your ability to write compelling, conversion-focused content. Think about how you can tailor your messaging to appeal to working professionals looking to upskill.
✨Be Ready to Collaborate
This role requires close alignment with the Sales Manager and SDR team, so be prepared to discuss how you've worked collaboratively in the past. Highlight any experiences where teamwork led to successful lead generation or campaign outcomes.
