At a Glance
- Tasks: Drive high-quality lead generation through innovative performance marketing strategies.
- Company: Fast-growing, purpose-driven education organisation expanding in the UK.
- Benefits: Competitive salary, hands-on experience, and a dynamic work environment.
- Other info: Collaborative team culture focused on professional development and career growth.
- Why this job: Join a pivotal stage of growth and make a real impact in education.
- Qualifications: 2-4 years in performance marketing with strong analytical and copywriting skills.
The predicted salary is between 35000 - 45000 € per year.
An exciting opportunity has arisen for a Performance Marketer to join a fast-growing, purpose-driven education organisation entering a pivotal stage of international expansion. Headquartered internationally and now building out its UK presence from the ground up, the business is establishing a new commercial and marketing function in London to accelerate learner acquisition across professional education programmes.
The Performance Marketer will play a central role in driving scalable, high-quality lead generation to fuel the growth of the UK sales function. This is a hands-on, in-office role working closely with the Sales Manager and SDR team, ensuring tight alignment between marketing activity and revenue outcomes.
Responsibilities:
- Plan, build, and optimise paid campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other performance channels to drive high-quality learner leads.
- Own paid media budgets, allocating spend across campaigns and audiences to maximise lead volume, efficiency, and return on investment.
- Create and test ad copy and creative messaging tailored to working professionals seeking career development and upskilling opportunities.
- Manage the full lead generation funnel, from initial impression through to qualified lead handover to the sales team.
- Optimise landing pages, forms, and conversion journeys to improve both lead volume and quality.
- Run ongoing A/B tests across ads, audiences, creative, and landing pages to continuously improve performance.
- Build and maintain performance dashboards tracking CPL, CPA, ROAS, conversion rates, and lead quality.
- Analyse campaign performance and provide clear insights and recommendations to improve results.
- Work closely with the Sales Manager and SDR team to align on lead quality, targeting, and pipeline priorities.
- Develop audience insights and monitor market trends and competitor activity to inform campaign strategy.
Skills & Experience Required:
- 2-4 years' experience in performance marketing, ideally within a B2C or direct-to-consumer, lead generation-focused environment.
- Strong hands-on experience managing campaigns across Google Ads (Search & Display) and Meta Ads Manager.
- Proven ability to manage budgets and optimise for CPL, CPA, and conversion performance.
- Strong analytical capability with experience using GA4, ad platform analytics, and Excel/Google Sheets.
- Experience with landing page optimisation and A/B testing tools.
- Excellent copywriting skills with the ability to create compelling, conversion-focused messaging.
- Understanding of tracking implementation including pixels, UTMs, and attribution modelling.
- Collaborative mindset with comfort working in a fast-paced, in-office, sales-aligned environment.
Performance Marketing Specialist in City of London employer: Morgan McKinley
Join a dynamic and purpose-driven education organisation that is not only focused on international expansion but also committed to fostering a collaborative and innovative work culture. As a Performance Marketing Specialist in London, you will benefit from hands-on experience in a fast-paced environment, with ample opportunities for professional growth and development while directly contributing to the success of learner acquisition strategies. Enjoy a supportive atmosphere where your contributions are valued, and your career can flourish alongside the company's ambitious goals.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Specialist in City of London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past performance marketing campaigns. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and having your own questions ready. Make sure to highlight your experience with Google Ads and Meta, as well as your analytical skills.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our mission to drive learner acquisition.
We think you need these skills to ace Performance Marketing Specialist in City of London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in performance marketing. Use keywords from the job description to show us you understand what we're looking for!
Show Off Your Skills:Don’t just list your skills; give us examples of how you've used them in past roles. Whether it’s managing Google Ads or optimising landing pages, we want to see how you’ve made an impact!
Be Data-Driven:Since we’re all about performance, include any metrics or results from your previous campaigns. Show us how you’ve improved CPL, CPA, or conversion rates – numbers speak volumes!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Morgan McKinley
✨Know Your Numbers
Make sure you brush up on key performance metrics like CPL, CPA, and ROAS. Be ready to discuss how you've managed budgets and optimised campaigns in the past. This shows you understand the financial side of performance marketing, which is crucial for the role.
✨Showcase Your Campaigns
Prepare to talk about specific campaigns you've run, especially those on Google Ads and Meta. Bring examples of ad copy and creative that performed well, and be ready to explain your thought process behind them. This will demonstrate your hands-on experience and creativity.
✨A/B Testing Insights
Since A/B testing is a big part of the job, come prepared with examples of tests you've conducted. Discuss what you tested, the results, and how you used those insights to improve campaign performance. This will highlight your analytical skills and commitment to optimisation.
✨Align with Sales
Understand the importance of collaboration between marketing and sales. Be ready to discuss how you've worked with sales teams in the past to ensure lead quality and pipeline priorities. This shows you're not just a marketer but a team player who values alignment for success.
