Marketing & Retentions Executive (12 month fixed term contract) in Chester

Marketing & Retentions Executive (12 month fixed term contract) in Chester

Chester Full-Time 27000 - 29000 € / year (est.) No home office possible
Morgan McKinley (Guildford)

At a Glance

  • Tasks: Develop and deliver retention strategies to boost customer engagement and repeat bookings.
  • Company: Join a well-established company with a portfolio of successful brands.
  • Benefits: Enjoy hybrid working, with the flexibility to work from home on Mondays and Fridays.
  • Other info: This is a 12-month fixed-term contract covering maternity leave, starting ASAP.
  • Why this job: Be part of a dynamic marketing team focused on improving customer journeys and driving business success.
  • Qualifications: Experience in customer data platforms and digital marketing is essential; strong analytical skills are a must.

The predicted salary is between 27000 - 29000 € per year.

Job title: Marketing & Retention Executive Hours: Monday - Friday 9.00am - 5.30pm Salary: £27,000 - £29,000 Location: Chester, CH1 Hybrid Working: Yes, wfh Monday & Friday Start date: ASAP Contract: 12 months (Maternity cover) Parking: No, but public parking and a % reimbursed My client, a well-established company with a portfolio of successful brands, is seeking a Retention Executive to join their reputable Marketing Team on a contract basis Purpose of the Role: To help increase repeat bookings by developing and delivering retention strategies across the company\'s brands. This role will focus on improving the customer journey, driving engagement and sharing insights that support better business decisions. Key Responsibilities: Use customer data to identify opportunities for improving retention Create and run campaigns for different customer groups (e.g. new, active, lapsing, lapsed, non-bookers) Track campaign performance and suggest improvements Recommend target customer segments for direct mail, email and outbound call campaigns Work closely with the Client Engagement Manager to gather and share customer feedback Review and improve customer journeys to increase leads and conversion Build and manage automated email campaigns to generate leads, support sales, and build customer relationships Collaborate with the Digital Acquisition team to share insights that support new customer growth Work effectively across the marketing team and with other departments Ensure all communications align with brand guidelines and provide a consistent customer experience Skills & Experience Required: Experience using customer data platforms (SCV) Knowledge of customer retention and lifecycle touchpoints Interest in customer behaviour and insights Background in email and digital marketing with a strong understanding of best practices and performance metrics Strong analytical skills and ability to measure ROI Experience working with external partners and cross-functional teams Excellent communication and teamwork skills High attention to detail, with strong time management and organisational skills Proactive, customer-focused, and forward-thinking Strong project management skills

Marketing & Retentions Executive (12 month fixed term contract) in Chester employer: Morgan McKinley (Guildford)

Join a well-established company in Chester as a Marketing & Retentions Executive, where you will be part of a dynamic marketing team dedicated to enhancing customer engagement and retention strategies. With a hybrid working model, competitive salary, and opportunities for professional growth, this role offers a supportive work culture that values collaboration and innovation. Experience the unique advantage of working in a vibrant city while contributing to a portfolio of successful brands that prioritise employee development and customer satisfaction.

Morgan McKinley (Guildford)

Contact Detail:

Morgan McKinley (Guildford) Recruiting Team

StudySmarter Expert Advice🤫

We think this is how you could land Marketing & Retentions Executive (12 month fixed term contract) in Chester

✨Tip Number 1

Familiarise yourself with the latest trends in customer retention strategies. Understanding what works in the current market can give you an edge during interviews, as you'll be able to discuss relevant examples and ideas.

✨Tip Number 2

Network with professionals in the marketing field, especially those who have experience in retention roles. Engaging with them on platforms like LinkedIn can provide insights into the role and may even lead to referrals.

✨Tip Number 3

Prepare to discuss specific metrics and results from your previous campaigns. Being able to quantify your impact on customer retention will demonstrate your analytical skills and understanding of ROI, which are crucial for this position.

✨Tip Number 4

Showcase your ability to collaborate across teams. This role requires working closely with various departments, so be ready to share examples of how you've successfully partnered with others to achieve common goals.

We think you need these skills to ace Marketing & Retentions Executive (12 month fixed term contract) in Chester

Customer Data Analysis
Retention Strategy Development
Campaign Management
Performance Tracking
Target Customer Segmentation
Customer Journey Improvement
Automated Email Campaigns

Some tips for your application 🫡

Tailor Your CV:Make sure your CV highlights relevant experience in customer retention and marketing. Use keywords from the job description, such as 'customer data', 'campaign performance', and 'email marketing' to demonstrate your fit for the role.

Craft a Compelling Cover Letter:In your cover letter, explain why you are passionate about customer retention and how your skills align with the company's goals. Mention specific examples of past campaigns you've worked on and the results achieved.

Showcase Analytical Skills:Since the role requires strong analytical skills, include examples of how you've used data to drive marketing decisions. Highlight any experience with customer data platforms or measuring ROI from previous campaigns.

Proofread Your Application:Before submitting, carefully proofread your application for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial for this role.

How to prepare for a job interview at Morgan McKinley (Guildford)

✨Showcase Your Analytical Skills

Since the role requires strong analytical skills, be prepared to discuss how you've used data to drive marketing decisions in the past. Bring examples of campaigns you've worked on and the metrics you tracked to measure their success.

✨Demonstrate Your Understanding of Customer Behaviour

The company is looking for someone with a keen interest in customer behaviour and insights. Be ready to talk about how you've identified customer needs and preferences in previous roles, and how that knowledge informed your marketing strategies.

✨Prepare for Collaboration Questions

As this role involves working closely with various teams, think of examples where you've successfully collaborated with others. Highlight your teamwork skills and how you’ve contributed to cross-functional projects in the past.

✨Discuss Your Experience with Email Campaigns

Given the focus on building automated email campaigns, be prepared to discuss your experience in this area. Talk about specific tools you've used, the types of campaigns you've created, and how you measured their effectiveness.