At a Glance
- Tasks: Analyse data to improve marketing campaigns and drive business growth.
- Company: Join a growing business with a focus on innovation and insights.
- Benefits: Hybrid working, competitive salary, and opportunities for professional development.
- Other info: Work remotely with one day in the office and occasional travel.
- Why this job: Turn data into impactful insights and enhance your marketing skills.
- Qualifications: Experience in digital marketing and strong analytical skills required.
The predicted salary is between 30000 - 40000 £ per year.
We're looking for a Marketing Data & Insights Executive to join a growing business on a 12-month fixed-term contract. This is an exciting opportunity for an analytical marketer who enjoys turning data into meaningful insights. You'll use reporting, customer insights and email marketing to help improve campaign performance and drive business growth. The role is primarily remote, with one day per week in the Reading office and occasional travel to other UK locations. A full UK driving licence and access to your own vehicle are essential.
The Role
- You'll play a key role in measuring and improving marketing performance across multiple digital channels.
- You'll analyse campaign results, produce insightful reports and dashboards, and identify opportunities to improve engagement and ROI.
- You'll also manage email marketing campaigns from planning and delivery through to reporting and optimisation.
Key Responsibilities
- Produce regular marketing reports and performance dashboards.
- Analyse campaign performance and customer behaviour.
- Identify trends and opportunities to improve results.
- Monitor website, CRM, email and paid media performance.
- Track key KPIs including traffic, conversions, engagement and ROI.
- Gather customer insights through surveys and CRM data.
- Plan, build and deliver email marketing campaigns.
- Test and optimise subject lines, content and audience segmentation.
- Support marketing automation and customer journey campaigns.
- Manage the email marketing calendar.
- Work closely with internal teams to deliver marketing objectives.
About You
- Experience in digital marketing, marketing analytics or marketing insights.
- Strong reporting and data analysis skills.
- Experience using Google Analytics and Google Ads.
- Experience with CRM and email marketing platforms (Brevo experience is desirable).
- Advanced Excel skills, including Pivot Tables and formulas.
- Experience creating dashboards and KPI reports.
- Knowledge of customer segmentation and marketing automation.
- Excellent communication and organisational skills.
- The ability to work independently in a remote working environment.
- A full UK driving licence and access to your own vehicle.
Marketing Data & Insights Executive in Reading employer: Morgan Mckinley (Crawley)
Morgan McKinley is an excellent employer that values flexibility and work-life balance, offering a hybrid working model for the Accounts Payable - Purchase Ledger Assistant role in Brighton. With competitive pay rates and a supportive work culture, employees are encouraged to grow their skills in finance administration while enjoying a temporary position that allows for meaningful contributions within a dynamic team.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Data & Insights Executive in Reading
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Marketing Data & Insights Executive in Reading
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Morgan Mckinley (Crawley) from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Morgan Mckinley (Crawley) specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Morgan Mckinley (Crawley)
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Morgan Mckinley (Crawley), your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Morgan Mckinley (Crawley) you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Morgan Mckinley (Crawley) that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Morgan Mckinley (Crawley), so think on your feet and don't hesitate to showcase your creativity!
