At a Glance
- Tasks: Drive pipeline growth through innovative demand generation campaigns across multiple channels.
- Company: Fast-growing B2B tech company with a focus on collaboration and impact.
- Benefits: Competitive salary, flexible working, and opportunities for professional development.
- Other info: Join a dynamic team and help build the future of marketing in tech.
- Why this job: Make a real difference in a strategic growth market while shaping demand generation.
- Qualifications: 5+ years in demand generation with strong analytical and project management skills.
The predicted salary is between 54450 - 66550 £ per year.
A high-growth B2B technology business is looking for a commercially minded Demand Generation Manager to drive pipeline growth across the UK market.
This is a hands-on role combining strategy, campaign execution, data and sales alignment , with responsibility for developing integrated programmes that generate qualified opportunities and accelerate revenue.
You'll work closely with senior Sales and Marketing stakeholders, as well as global teams, to shape how the business engages with the market.
The role offers the opportunity to make a tangible impact in a strategic growth market and help build the demand generation function as the business scales.
Key Responsibilities
- Develop and execute integrated, multi-channel demand generation campaigns across digital, email, content, webinars, events and ABM.
- Own campaigns end-to-end, from audience segmentation and messaging through to lead follow-up and sales handover.
- Lead UK field marketing and events, including sponsorships, roundtables and executive-level events.
- Develop and manage account-based marketing programmes targeting priority Enterprise accounts.
- Work closely with Sales and BDR teams to maximise pipeline generation and ensure strong alignment throughout the funnel.
- Take a data-led approach to campaign performance, attribution, ROI and pipeline contribution.
- Manage lead flow, scoring, routing and reporting through CRM and marketing automation platforms.
- Continuously test and optimise campaigns, messaging and channels to improve conversion and cost efficiency.
- Develop co-marketing programmes with strategic partners and manage joint campaigns and events.
- Bring UK market insight into wider global marketing strategy and share best practice across the team.
About You
You'll be an experienced B2B marketer with
- 5+ years' experience in demand generation, field marketing, growth marketing or a similar role.
- A strong track record marketing
Enterprise Saa S or complex technology solutions to senior decision-makers.
- Hands-on experience delivering multi-channel campaigns across digital, email, events, webinars and content.
- Strong commercial and analytical skills, with experience measuring pipeline contribution, attribution and campaign ROI.
- Experience using
Salesforce or a similar CRM and marketing automation platforms such as Marketo.
- Knowledge of ABM and intent data tools and approaches.
- Excellent project management skills, with the ability to manage multiple campaigns and deadlines simultaneously.
- Strong written and verbal communication skills, with the ability to engage senior Enterprise audiences.
- A proactive, collaborative and commercially focused approach, comfortable working in a fast-paced, scaling environment.
Desirable
Experience marketing into
Financial Services or Insurance , particularly within a regulated environment, would be advantageous, as would experience working across EMEA or international markets.
Demand Generation Manager in London employer: Morgan McKinley Careers
Morgan McKinley offers a dynamic and supportive work environment in Tiverton, where employees are encouraged to grow and develop their skills. With ambitious growth plans and a focus on transformation, the company provides unique opportunities for professional advancement and involvement in strategic initiatives. The collaborative culture fosters teamwork and innovation, making it an excellent employer for those seeking meaningful and rewarding careers in finance.
StudySmarter Expert Advice🤫
We think this is how you could land Demand Generation Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Morgan McKinley Careers and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Morgan McKinley Careers are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Morgan McKinley Careers on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Morgan McKinley Careers. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Demand Generation Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Morgan McKinley Careers. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Morgan McKinley Careers:Show us that you’ve done your homework! In your application, briefly mention what you admire about Morgan McKinley Careers’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Morgan McKinley Careers
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Morgan McKinley Careers will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Morgan McKinley Careers, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
