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For Companies At a Glance
- Tasks: Build and launch a subscription programme from scratch while developing retention strategies.
- Company: Join a high-growth, founder-led DTC brand with a strong acquisition machine.
- Benefits: Competitive salary, uncapped performance bonuses, and remote-friendly work environment.
- Other info: Enjoy significant ownership and autonomy in a fast-paced, agile environment.
- Why this job: Create a meaningful retention engine and influence the company's growth from day one.
- Qualifications: 5+ years in DTC retention or subscription growth with hands-on experience in relevant tools.
The predicted salary is between 70000 - 90000 £ per year.
Remote | High-Growth DTC Subscription Brand
Most retention roles are built around optimizing existing systems. This one is about building the entire engine from scratch. Morgan Mace are partnering confidentially with a founder-led, highly profitable direct-to-consumer brand that has already built a strong acquisition machine and is now entering its next major growth phase: creating a world-class retention and subscription ecosystem designed to maximize customer lifetime value and recurring revenue.
They are hiring their first-ever Head of Retention — a strategic and hands-on leader who can architect the full customer lifecycle journey while building a subscription product designed to become a core part of the customer experience. This is not a traditional CRM role focused purely on campaigns and flows. The business is looking for someone who deeply understands subscription economics, customer behavior, lifecycle strategy, cohort analysis, churn reduction, and long-term retention growth.
You’ll work directly alongside the founder in a highly agile, fast-moving environment with real ownership, autonomy, budget influence, and the opportunity to build a critical growth function from day one.
What You’ll Own:
- Build and launch the subscription program from zero
- Develop the retention and lifecycle strategy end-to-end
- Own CRM, email, SMS, post-purchase and win-back flows
- Improve customer LTV, repeat purchase behavior, and subscriber retention
- Lead retention analytics, cohort analysis, churn forecasting, and customer segmentation
- Evaluate and implement the retention tech stack
- Partner closely with founder, operations, engineering, and growth teams
- Build scalable systems that support long-term global growth
Ideal Background:
- 5+ years within DTC retention, lifecycle, CRM, or subscription growth
- Proven experience launching and scaling subscription products
- Strong understanding of LTV, churn, cohorts, and retention metrics
- Hands-on experience with Klaviyo, Attentive, Recharge, Stay AI, or similar tools
- Experience building systems/functions from scratch
- Commercially minded operator who understands revenue impact, not just marketing execution
Strong Plus:
- Subscription-first consumer brands
- Kids, gifting, family, or emotionally driven products
- High-growth founder-led businesses
- Experience scaling subscription revenue beyond $5M ARR
What’s On Offer:
- Competitive base salary
- Uncapped performance bonus tied to retention and subscription growth
- Significant ownership and autonomy
- Founder-level exposure and influence
- Remote-friendly working environment
- Opportunity to build something meaningful with long-term growth potential
If you’re interested in building a retention engine from the ground up rather than inheriting someone else’s system, please apply!
Head of Retention in Telford employer: Morgan Mace
Contact Detail:
Morgan Mace Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Retention in Telford
✨Tip Number 1
Network like a pro! Reach out to people in the DTC space, especially those who have experience with retention strategies. A casual chat can lead to opportunities you might not find on job boards.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your past successes in retention and subscription growth. This will give you an edge when discussing your experience during interviews.
✨Tip Number 3
Be proactive! If you see a company you love, don’t wait for them to post a job. Reach out directly and express your interest in building their retention strategy. It shows initiative and passion!
✨Tip Number 4
Apply through our website! We’re all about finding the right fit, and applying directly gives you a better chance of standing out. Plus, it’s super easy to keep track of your applications that way.
We think you need these skills to ace Head of Retention in Telford
Some tips for your application 🫡
Show Your Passion for Retention: When writing your application, let your enthusiasm for retention shine through! We want to see how much you care about building a world-class subscription ecosystem and maximising customer lifetime value.
Be Specific About Your Experience: Don’t just list your previous roles; tell us about the specific projects you’ve worked on that relate to retention and subscription growth. We’re looking for hands-on experience, so share those success stories!
Tailor Your Application: Make sure to customise your application to reflect the unique aspects of this role. Highlight your understanding of subscription economics and customer behaviour, and how you can apply that knowledge to our brand.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Morgan Mace
✨Understand the Subscription Landscape
Before your interview, dive deep into the world of subscription models and retention strategies. Familiarise yourself with key metrics like LTV, churn rates, and cohort analysis. This knowledge will not only impress but also show that you’re ready to take on the challenge of building a retention engine from scratch.
✨Showcase Your Hands-On Experience
Be prepared to discuss specific examples from your past roles where you've successfully launched or scaled subscription products. Highlight your experience with tools like Klaviyo or Recharge, and how you’ve used them to drive customer engagement and retention. Real-world examples will make your case stronger.
✨Demonstrate Strategic Thinking
Think about how you would approach developing a retention strategy for this brand. Be ready to share your ideas on customer lifecycle journeys and how you would improve repeat purchase behaviour. This shows that you’re not just a doer, but a strategic thinker who can architect a comprehensive plan.
✨Connect with the Founder’s Vision
Since you’ll be working closely with the founder, it’s crucial to align with their vision for the brand. Research the company’s mission and values, and think about how your goals as Head of Retention can support their overall objectives. This connection can set you apart as a candidate who truly understands the business.