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- Tasks: Build a subscription program from scratch and develop retention strategies.
- Company: Join a high-growth, founder-led DTC brand with a strong acquisition machine.
- Benefits: Competitive salary, uncapped bonuses, remote work, and significant ownership.
- Other info: Opportunity to shape a critical growth function in a fast-paced environment.
- Why this job: Create impactful retention systems and work directly with the founder.
- Qualifications: 5+ years in DTC retention, strong understanding of subscription economics.
The predicted salary is between 70000 - 90000 £ per year.
Remote | High-Growth DTC Subscription Brand
This role is about building the entire engine from scratch. Morgan Mace are partnering confidentially with a founder-led, highly profitable direct-to-consumer brand that has already built a strong acquisition machine and is now entering its next major growth phase: creating a world-class retention and subscription ecosystem designed to maximize customer lifetime value and recurring revenue.
They are hiring their first-ever Head of Retention — a strategic and hands-on leader who can architect the full customer lifecycle journey while building a subscription product designed to become a core part of the customer experience. This is not a traditional CRM role focused purely on campaigns and flows. The business is looking for someone who deeply understands subscription economics, customer behavior, lifecycle strategy, cohort analysis, churn reduction, and long-term retention growth.
You’ll work directly alongside the founder in a highly agile, fast-moving environment with real ownership, autonomy, budget influence, and the opportunity to build a critical growth function from day one.
What You’ll Own:
- Build and launch the subscription program from zero
- Develop the retention and lifecycle strategy end-to-end
- Own CRM, email, SMS, post-purchase and win-back flows
- Improve customer LTV, repeat purchase behavior, and subscriber retention
- Lead retention analytics, cohort analysis, churn forecasting, and customer segmentation
- Evaluate and implement the retention tech stack
- Partner closely with founder, operations, engineering, and growth teams
- Build scalable systems that support long-term global growth
Ideal Background:
- 5+ years within DTC retention, lifecycle, CRM, or subscription growth
- Proven experience launching and scaling subscription products
- Strong understanding of LTV, churn, cohorts, and retention metrics
- Hands-on experience with Klaviyo, Attentive, Recharge, Stay AI, or similar tools
- Experience building systems/functions from scratch
- Commercially minded operator who understands revenue impact, not just marketing execution
Strong Plus:
- Subscription-first consumer brands
- Kids, gifting, family, or emotionally driven products
- High-growth founder-led businesses
- Experience scaling subscription revenue beyond $5M ARR
What’s On Offer:
- Competitive base salary
- Uncapped performance bonus tied to retention and subscription growth
- Significant ownership and autonomy
- Founder-level exposure and influence
- Remote-friendly working environment
- Opportunity to build something meaningful with long-term growth potential
If you’re interested in building a retention engine from the ground up rather than inheriting someone else’s system, please apply!
Head of Retention employer: Morgan Mace
Contact Detail:
Morgan Mace Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Retention
✨Tip Number 1
Network like a pro! Reach out to people in the DTC space, especially those who have experience with retention strategies. A casual chat can lead to opportunities you wouldn't find on job boards.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your past successes in building retention strategies. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! If you see a company you're interested in, don’t wait for them to post a job. Reach out directly and express your interest in helping them build their retention engine. You never know what might come of it!
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in our mission. Tailor your application to show how your experience aligns with building a world-class retention strategy from scratch.
We think you need these skills to ace Head of Retention
Some tips for your application 🫡
Show Your Passion for Retention: When you're writing your application, let your enthusiasm for retention shine through! We want to see how much you care about building a subscription ecosystem and maximising customer lifetime value. Share your experiences and what excites you about this role!
Tailor Your Application: Make sure to customise your application to highlight your relevant experience in DTC retention and subscription growth. We’re looking for someone who can architect the full customer lifecycle journey, so be specific about how your past roles have prepared you for this challenge.
Be Data-Driven: Since this role involves a lot of analytics, don’t shy away from showcasing your understanding of metrics like LTV, churn, and cohort analysis. We love numbers, so include any data or results that demonstrate your impact in previous positions!
Apply Through Our Website: We encourage you to apply directly through our website! It’s the best way for us to receive your application and ensures it gets into the right hands. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Morgan Mace
✨Understand the Business Model
Before your interview, dive deep into the company's subscription model and customer lifecycle. Familiarise yourself with their current retention strategies and think about how you can enhance them. This will show that you're not just interested in the role but also in the company's success.
✨Showcase Your Analytical Skills
Be prepared to discuss your experience with cohort analysis, churn forecasting, and retention metrics. Bring examples of how you've used data to drive decisions in previous roles. This is crucial for a position that requires building systems from scratch.
✨Demonstrate Strategic Thinking
Think about the long-term vision for the retention strategy. Be ready to share your ideas on how to create a world-class subscription ecosystem. Highlight your ability to architect customer journeys and improve LTV, as this aligns perfectly with what the company is looking for.
✨Connect with the Founder’s Vision
Since you'll be working closely with the founder, it's essential to understand their vision for the brand. Research their background and values, and be prepared to discuss how your approach to retention aligns with their goals. This connection can set you apart from other candidates.