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- Tasks: Build a subscription program from scratch and develop retention strategies.
- Company: Join a high-growth, founder-led DTC brand with a strong acquisition machine.
- Benefits: Competitive salary, uncapped bonuses, remote work, and significant ownership.
- Other info: Work closely with the founder in a dynamic, fast-paced environment.
- Why this job: Create impactful retention systems and influence the company's growth from day one.
- Qualifications: 5+ years in DTC retention, strong understanding of subscription economics, and hands-on experience with relevant tools.
The predicted salary is between 80000 - 100000 £ per year.
Remote | High-Growth DTC Subscription Brand
Most retention roles are built around optimizing existing systems. This one is about building the entire engine from scratch. Morgan Mace are partnering confidentially with a founder-led, highly profitable direct-to-consumer brand that has already built a strong acquisition machine and is now entering its next major growth phase: creating a world-class retention and subscription ecosystem designed to maximize customer lifetime value and recurring revenue.
They are hiring their first-ever Head of Retention — a strategic and hands-on leader who can architect the full customer lifecycle journey while building a subscription product designed to become a core part of the customer experience. This is not a traditional CRM role focused purely on campaigns and flows. The business is looking for someone who deeply understands subscription economics, customer behavior, lifecycle strategy, cohort analysis, churn reduction, and long-term retention growth.
You’ll work directly alongside the founder in a highly agile, fast-moving environment with real ownership, autonomy, budget influence, and the opportunity to build a critical growth function from day one.
What You’ll Own:
- Build and launch the subscription program from zero
- Develop the retention and lifecycle strategy end-to-end
- Own CRM, email, SMS, post-purchase and win-back flows
- Improve customer LTV, repeat purchase behavior, and subscriber retention
- Lead retention analytics, cohort analysis, churn forecasting, and customer segmentation
- Evaluate and implement the retention tech stack
- Partner closely with founder, operations, engineering, and growth teams
- Build scalable systems that support long-term global growth
Ideal Background:
- 5+ years within DTC retention, lifecycle, CRM, or subscription growth
- Proven experience launching and scaling subscription products
- Strong understanding of LTV, churn, cohorts, and retention metrics
- Hands-on experience with Klaviyo, Attentive, Recharge, Stay AI, or similar tools
- Experience building systems/functions from scratch
- Commercially minded operator who understands revenue impact, not just marketing execution
Strong Plus:
- Subscription-first consumer brands
- Kids, gifting, family, or emotionally driven products
- High-growth founder-led businesses
- Experience scaling subscription revenue beyond $5M ARR
What’s On Offer:
- Competitive base salary
- Uncapped performance bonus tied to retention and subscription growth
- Significant ownership and autonomy
- Founder-level exposure and influence
- Remote-friendly working environment
- Opportunity to build something meaningful with long-term growth potential
If you’re interested in building a retention engine from the ground up rather than inheriting someone else’s system, please apply!
Head of Financial and employer: Morgan Mace
Contact Detail:
Morgan Mace Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Financial and
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at DTC brands. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your experience with retention strategies and subscription growth. This will help you stand out when you get that interview.
✨Tip Number 3
Prepare for the interview by understanding the company’s current retention strategies. Be ready to discuss how you would build their subscription program from scratch and what metrics you’d focus on.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Head of Financial and
Some tips for your application 🫡
Show Your Passion for Retention: When writing your application, let your enthusiasm for retention shine through! We want to see how much you care about building a subscription ecosystem and maximising customer lifetime value. Share your experiences that highlight your passion for creating meaningful customer journeys.
Be Specific About Your Experience: We love details! Make sure to include specific examples of your past work in DTC retention or subscription growth. Talk about the systems you've built from scratch and the impact they had on customer behaviour and retention metrics. Numbers speak volumes!
Tailor Your Application: Don’t just send a generic application. Take the time to tailor your CV and cover letter to reflect the unique aspects of this role. Highlight your understanding of subscription economics and how your skills align with our vision for a world-class retention strategy.
Apply Through Our Website: We encourage you to apply directly through our website! It’s the best way for us to receive your application and ensures it gets into the right hands. Plus, it shows us you’re serious about joining our team at StudySmarter!
How to prepare for a job interview at Morgan Mace
✨Understand the Subscription Landscape
Before your interview, dive deep into the world of subscription models and retention strategies. Familiarise yourself with key metrics like LTV, churn rates, and cohort analysis. This knowledge will not only impress but also show that you’re ready to take on the challenge of building a retention engine from scratch.
✨Showcase Your Hands-On Experience
Be prepared to discuss specific examples from your past roles where you've successfully launched or scaled subscription products. Highlight your experience with tools like Klaviyo or Recharge, and how you’ve used them to drive customer engagement and retention. Real-world examples will make your case stronger.
✨Emphasise Strategic Thinking
This role is about more than just executing campaigns; it’s about architecting a comprehensive lifecycle strategy. Be ready to share your thoughts on how you would approach building a subscription programme from the ground up. Discuss your vision for improving customer LTV and reducing churn, and how you plan to implement these strategies.
✨Connect with the Founder’s Vision
Since you’ll be working closely with the founder, it’s crucial to align with their vision for the brand. Research the company’s mission and values, and think about how your background and ideas can contribute to their growth. Showing that you understand and resonate with their goals will set you apart.