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- Tasks: Build a subscription program from scratch and develop retention strategies.
- Company: Join a high-growth, founder-led DTC brand with a strong acquisition machine.
- Benefits: Competitive salary, uncapped bonuses, remote work, and significant ownership.
- Other info: Opportunity to shape a critical growth function in a fast-paced environment.
- Why this job: Create impactful retention systems and work directly with the founder.
- Qualifications: 5+ years in DTC retention, strong understanding of subscription economics.
The predicted salary is between 70000 - 90000 £ per year.
Remote | High-Growth DTC Subscription Brand
Most retention roles are built around optimizing existing systems. This one is about building the entire engine from scratch. Morgan Mace are partnering confidentially with a founder-led, highly profitable direct-to-consumer brand that has already built a strong acquisition machine and is now entering its next major growth phase: creating a world-class retention and subscription ecosystem designed to maximize customer lifetime value and recurring revenue.
They are hiring their first-ever Head of Retention — a strategic and hands-on leader who can architect the full customer lifecycle journey while building a subscription product designed to become a core part of the customer experience. This is not a traditional CRM role focused purely on campaigns and flows. The business is looking for someone who deeply understands subscription economics, customer behavior, lifecycle strategy, cohort analysis, churn reduction, and long-term retention growth.
You’ll work directly alongside the founder in a highly agile, fast-moving environment with real ownership, autonomy, budget influence, and the opportunity to build a critical growth function from day one.
What You’ll Own:
- Build and launch the subscription program from zero
- Develop the retention and lifecycle strategy end-to-end
- Own CRM, email, SMS, post-purchase and win-back flows
- Improve customer LTV, repeat purchase behavior, and subscriber retention
- Lead retention analytics, cohort analysis, churn forecasting, and customer segmentation
- Evaluate and implement the retention tech stack
- Partner closely with founder, operations, engineering, and growth teams
- Build scalable systems that support long-term global growth
Ideal Background:
- 5+ years within DTC retention, lifecycle, CRM, or subscription growth
- Proven experience launching and scaling subscription products
- Strong understanding of LTV, churn, cohorts, and retention metrics
- Hands-on experience with Klaviyo, Attentive, Recharge, Stay AI, or similar tools
- Experience building systems/functions from scratch
- Commercially minded operator who understands revenue impact, not just marketing execution
Strong Plus:
- Subscription-first consumer brands
- Kids, gifting, family, or emotionally driven products
- High-growth founder-led businesses
- Experience scaling subscription revenue beyond $5M ARR
What’s On Offer:
- Competitive base salary
- Uncapped performance bonus tied to retention and subscription growth
- Significant ownership and autonomy
- Founder-level exposure and influence
- Remote-friendly working environment
- Opportunity to build something meaningful with long-term growth potential
If you’re interested in building a retention engine from the ground up rather than inheriting someone else’s system, please apply!
Head of Financial employer: Morgan Mace
Contact Detail:
Morgan Mace Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Financial
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who have experience in DTC retention and subscription growth. A friendly chat can lead to valuable insights or even job leads.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your experience with launching and scaling subscription products. This will help you stand out when you’re chatting with potential employers.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like the one looking for a Head of Retention. Express your interest and share how you can add value to their team.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in building something meaningful with us.
We think you need these skills to ace Head of Financial
Some tips for your application 🫡
Show Your Passion for Retention: When writing your application, let us see your enthusiasm for building retention strategies from scratch. Share specific examples of how you've successfully launched subscription products or improved customer lifetime value in previous roles.
Be Specific About Your Experience: We want to know about your hands-on experience with tools like Klaviyo or Recharge. Highlight any relevant projects where you’ve built systems or functions from the ground up, as this is key for the role.
Tailor Your Application: Make sure your application speaks directly to the job description. Use similar language and focus on the skills that align with what we’re looking for, especially around lifecycle strategy and churn reduction.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to shape our retention strategy.
How to prepare for a job interview at Morgan Mace
✨Understand the Subscription Landscape
Before your interview, dive deep into the world of subscription models and retention strategies. Familiarise yourself with key metrics like LTV, churn rates, and cohort analysis. This knowledge will not only impress but also show that you’re ready to take on the challenge of building a retention engine from scratch.
✨Showcase Your Hands-On Experience
Be prepared to discuss specific examples from your past roles where you've successfully launched or scaled subscription products. Highlight your experience with tools like Klaviyo or Recharge, and how you’ve used them to drive customer engagement and retention. Real-world examples will make your case stronger.
✨Emphasise Strategic Thinking
This role is about more than just executing campaigns; it’s about architecting a comprehensive lifecycle strategy. Be ready to share your thoughts on how you would approach building a subscription programme from the ground up. Discuss your vision for improving customer LTV and reducing churn, and how you plan to implement these strategies.
✨Connect with the Founder’s Vision
Since you’ll be working closely with the founder, it’s crucial to align with their vision for the brand. Research the company’s mission and values, and think about how your background and ideas can contribute to their growth. Showing that you understand and resonate with their goals will set you apart.