🚀 General Manager / Commercial Lead (DTC) | $40M → $100M+ Growth Journey
🌍 Remote | Founder-led | Full-time Contract
Morgan Mace are working for a fast-scaling DTC consumer brand in the home & lifestyle space.
The business is already doing ~$40M in revenue, with a clear path to $100M+, driven by performance marketing and direct response.
This is not a typical “Head of Operations” role.
👉 It’s closer to a GM / COO-style position, sitting directly alongside the founder and operating across the entire commercial engine of the business.
💡 The Opportunity
You’ll step in as the central operator across the business, connecting:
- Marketing (performance spend, CAC, growth efficiency)
- Product (range, pricing, bundling)
- Operations (inventory, fulfilment, execution)
- Finance (P&L, cash flow, contribution margin)
The goal is simple:
👉 turn a fast-growing business into a scalable, highly efficient commercial engine
🎯 What They’re Looking For
This suits someone who:
- Has operated at $20M–$100M+ scale in DTC / ecommerce
- Is commercially minded (comfortable owning P&L, KPIs, growth levers)
- Understands direct response / performance marketing environments
- Has worked cross-functionally (marketing, product, ops, finance)
- Enjoys building structure in founder-led, fast-moving businesses
You don’t need to be deeply technical in supply chain/logistics — but you should have strong oversight and understanding.
🌍 Setup
- Fully remote, globally distributed team
- Founder-led, highly collaborative environment
- Strong overlap with UAE / European time zones preferred
💰 Package
- Full-time contract
- Competitive compensation (base + performance bonus)
- Equity part of the discussion
🔥 Why This Role Stands Out
- True ownership across the business, not a functional silo
- Work directly with the founder as a strategic partner
- Opportunity to help scale a business from $40M → $100M+
- High impact, high visibility role
🌍 Diversity, Equity & Inclusion
We are committed to building diverse and inclusive teams. We encourage applications from all backgrounds and do not discriminate based on race, gender, age, disability, sexual orientation, religion, or any other protected characteristic. We believe diverse perspectives drive better outcomes and welcome candidates who can bring different experiences and viewpoints to the role.
StudySmarter Expert Advice🤫
We think this is how you could land COO/General Manager in Coventry
✨Get Involved in Industry Events
Jumping into industry events or leadership conferences can really help boost your visibility. Not only will you meet potential employers, but you’ll also get the chance to connect with other leaders in corporate management. Look for local or even virtual events that focus on leadership—every connection counts!
✨Engage in Professional Networks
Join professional management associations relevant to your career goals. These networks often host workshops, panels, and networking events that can put you in front of hiring managers. Plus, they can give you the scoop on upcoming roles, such as the full-time positions with companies like Morgan Mace.
✨Showcase Your Leadership Skills
When reaching out to potential employers, particularly for leadership roles, demonstrate your leadership capabilities with real examples. Share stories from your previous positions that illustrate how you handled challenges and drove results. This will help you stand out when you apply to places like Morgan Mace.
✨Tailor Your LinkedIn Presence
Ensure your LinkedIn profile is specifically tailored to corporate leadership. Highlight achievements, showcase relevant content and engage with posts in management groups. This not only builds your credibility but keeps you on the radar of companies looking for candidates like you as they post full-time opportunities.
We think you need these skills to ace COO/General Manager in Coventry
Some tips for your application 🫡
Show Us Your Leadership Skills:In the corporate leadership and management field, it's essential to highlight your leadership experience. Use your CV to flesh out examples of how you've led teams to success or managed significant projects. We want to see specific instances where your actions made a tangible difference in your previous roles!
Quantify Your Achievements:Numbers talk, especially in management! When detailing your achievements in your CV or cover letter, don’t just say you improved team performance. Instead, say you boosted productivity by 30% over six months through effective strategy implementation. This makes your application pop and shows us what you can bring to Morgan Mace.
Craft a Compelling Cover Letter:Your cover letter is your chance to narrate your professional journey. We’re looking for motivation and a clear understanding of what corporate leadership means to you. Dive into your aspirations and how they align with the values and vision of Morgan Mace. Make it personal – we want to get to know you!
Tailor Your CV for Management Roles:Ensure your CV reflects the management skills that are essential for this role. Focus on competencies like strategic planning, team building, and problem-solving. Use a clean layout, and don’t forget to align your experiences with those keywords mentioned in the job listing. This will help you stand out from the crowd!
How to prepare for a job interview at Morgan Mace
✨Showcase Your Leadership Style
You’ll want to thoroughly convey your unique approach to leadership. During the interview with Morgan Mace, be ready to share real-life examples of how you've inspired and motivated teams in the past. Think about specific achievements that illustrate your strategic thinking and your ability to drive results.
✨Brush Up on Management Theories
Expect some technical questions related to management theories and practices. Brush up on concepts like transformational leadership, servant leadership, or situational leadership. Be prepared to discuss how you would apply these theories to the role at Morgan Mace, especially in the specific context of the challenges they’re currently facing.
✨Craft Your Vision for the Company
Since this is a full-time leadership role, spending time thinking about your vision for Morgan Mace could really set you apart. Consider potential strategies for growth and how you would lead teams towards achieving them. This shows not just enthusiasm, but also strategic foresight that they’ll likely be looking for in a candidate.
✨Emphasise Team Dynamics and Culture
In corporate leadership, team dynamics and organisational culture are everything. Be ready to discuss how you've fostered a positive work environment in previous roles. Bring up examples of how you've managed diverse teams effectively—this will resonate well at Morgan Mace as they’re likely seeking a candidate who can enhance their workplace culture.
