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For Companies At a Glance
- Tasks: Build and launch a subscription program from scratch while developing retention strategies.
- Company: Join a high-growth, founder-led DTC brand with a strong acquisition machine.
- Benefits: Competitive salary, uncapped bonuses, remote work, and significant ownership.
- Other info: Work directly with the founder in a fast-paced, agile environment.
- Why this job: Create a world-class retention ecosystem and make a real impact on customer experience.
- Qualifications: 5+ years in DTC retention, strong understanding of subscription economics, and hands-on experience with relevant tools.
The predicted salary is between 70000 - 90000 £ per year.
Remote | High-Growth DTC Subscription Brand
Most retention roles are built around optimizing existing systems. This one is about building the entire engine from scratch. Morgan Mace are partnering confidentially with a founder-led, highly profitable direct-to-consumer brand that has already built a strong acquisition machine and is now entering its next major growth phase: creating a world-class retention and subscription ecosystem designed to maximize customer lifetime value and recurring revenue.
They are hiring their first-ever Head of Retention — a strategic and hands-on leader who can architect the full customer lifecycle journey while building a subscription product designed to become a core part of the customer experience. This is not a traditional CRM role focused purely on campaigns and flows. The business is looking for someone who deeply understands subscription economics, customer behavior, lifecycle strategy, cohort analysis, churn reduction, and long-term retention growth.
You’ll work directly alongside the founder in a highly agile, fast-moving environment with real ownership, autonomy, budget influence, and the opportunity to build a critical growth function from day one.
What You’ll Own:
- Build and launch the subscription program from zero
- Develop the retention and lifecycle strategy end-to-end
- Own CRM, email, SMS, post-purchase and win-back flows
- Improve customer LTV, repeat purchase behavior, and subscriber retention
- Lead retention analytics, cohort analysis, churn forecasting, and customer segmentation
- Evaluate and implement the retention tech stack
- Partner closely with founder, operations, engineering, and growth teams
- Build scalable systems that support long-term global growth
Ideal Background:
- 5+ years within DTC retention, lifecycle, CRM, or subscription growth
- Proven experience launching and scaling subscription products
- Strong understanding of LTV, churn, cohorts, and retention metrics
- Hands-on experience with Klaviyo, Attentive, Recharge, Stay AI, or similar tools
- Experience building systems/functions from scratch
- Commercially minded operator who understands revenue impact, not just marketing execution
Strong Plus:
- Subscription-first consumer brands
- Kids, gifting, family, or emotionally driven products
- High-growth founder-led businesses
- Experience scaling subscription revenue beyond $5M ARR
What’s On Offer:
- Competitive base salary
- Uncapped performance bonus tied to retention and subscription growth
- Significant ownership and autonomy
- Founder-level exposure and influence
- Remote-friendly working environment
- Opportunity to build something meaningful with long-term growth potential
If you’re interested in building a retention engine from the ground up rather than inheriting someone else’s system, please apply!
Head of Retention in Colchester employer: Morgan Mace
Contact Detail:
Morgan Mace Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Retention in Colchester
✨Tip Number 1
Network like a pro! Reach out to people in the DTC space, especially those who have experience with retention strategies. A casual chat can lead to opportunities you might not find on job boards.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your past successes in retention and subscription growth. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings. Reach out directly to companies you admire, like the one looking for a Head of Retention. Express your interest and share how you can help them build their retention engine.
✨Tip Number 4
Apply through our website! We’ve got a streamlined process that makes it easy for you to showcase your talents. Plus, it shows you’re serious about joining our team and building something amazing together.
We think you need these skills to ace Head of Retention in Colchester
Some tips for your application 🫡
Show Your Passion for Retention: When writing your application, let your enthusiasm for retention shine through! We want to see how much you care about building a world-class subscription ecosystem and maximising customer lifetime value. Share your experiences that highlight your passion for creating meaningful customer journeys.
Be Specific About Your Experience: We’re looking for someone with a solid background in DTC retention and subscription growth. Make sure to detail your relevant experience, especially any hands-on work with tools like Klaviyo or Recharge. The more specific you are about your achievements, the better!
Highlight Your Strategic Thinking: This role is all about building from scratch, so we need to see your strategic mindset. In your application, discuss how you've approached lifecycle strategies or churn reduction in the past. Show us how you think and plan for long-term retention growth!
Apply Through Our Website: We encourage you to apply directly through our website! It’s the best way for us to receive your application and ensure it gets the attention it deserves. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Morgan Mace
✨Know Your Numbers
Before the interview, brush up on key metrics like customer lifetime value (LTV), churn rates, and cohort analysis. Being able to discuss these figures confidently will show that you understand the financial impact of retention strategies.
✨Showcase Your Hands-On Experience
Prepare specific examples from your past roles where you've built or scaled subscription products. Highlight your direct involvement in launching initiatives and how they contributed to retention growth. This will demonstrate your practical knowledge and leadership skills.
✨Understand the Brand's Customer Journey
Research the company’s existing customer lifecycle and think about how you would enhance it. Be ready to share your vision for a world-class retention strategy that aligns with their brand values and customer expectations.
✨Be Ready to Collaborate
Since you'll be working closely with the founder and various teams, prepare to discuss how you approach cross-functional collaboration. Share examples of how you've successfully partnered with different departments to achieve common goals in previous roles.