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For Companies At a Glance
- Tasks: Lead digital supporter acquisition strategies and manage impactful fundraising campaigns.
- Company: Join a respected organisation dedicated to saving lives and supporting communities through first aid and emergency response.
- Benefits: Enjoy a competitive salary, flexible working, generous holiday, and exclusive discounts.
- Why this job: Make a real difference while working in a compassionate, values-driven environment with a strong community focus.
- Qualifications: Significant experience in direct marketing and proven success in managing digital fundraising campaigns.
- Other info: Opportunity for professional growth within a dynamic team committed to continuous improvement.
The predicted salary is between 38000 - 51000 £ per year.
About the Organisation
Join a nationally respected organisation at the forefront of first aid, emergency response, and community health. With a long-standing legacy of public service, they are driven by a mission to save lives and support communities through training, care, and rapid response. Their team is made up of dedicated professionals and volunteers who share a commitment to making a real difference, whether through education, frontline medical support, or vital presence at major events and emergencies. You’ll be part of a trusted, values-led organisation where compassion, professionalism, and integrity guide everything they do.
Job Summary
Taking a leading role as part of the Individual Giving management team, you play an important part in helping to achieve a step change in the growth of the net voluntary income of the organisation. The role will work closely across Individual Giving and the wider Fundraising Directorate to develop an evolving supporter acquisition strategy that will aim to recruit new supporters with a focus on digital. The role needs to focus on managing the implementation of the strategy including using insight and data to develop, implement, manage, monitor and evaluate campaigns across a range of channels, with a cutting edge and contemporary approach whilst staying current with the continuously changing legislation and support climate. Responsibilities include working with agencies and suppliers to project manage the full cycle of direct marketing campaigns.
About You
- Significant experience in a third sector direct marketing role
- Track record in managing effective digital campaigns on a national or regional basis
- Experience of using fundraising databases e.g. Raiser’s Edge, Microsoft Dynamics or similar
- Extensive experience of using a variety of fundraising channels including digital, email social media, direct mail, telemarketing and SMS
- Experience of leading a revenue generating team, including generation of six figure acquisition income
About the Role
- Oversee the supporter acquisition programme, taking responsibility for outstanding donor recruitment with the highest standard of quality and compliance and ensuring a diverse programme mix; ensuring they are in market on time, on budget and on brand.
- Develop an annual plan of acquisition activity; monitoring and analysing all campaign results, with ongoing test and learn mechanisms in place to drive continuous improvement and making recommendations for future activity to effectively maximise income and ROI.
- Working collaboratively with key fundraising and data teams; lead the development and continuous improvement of new supporter product development.
- Strong agency relationship management across a variety of partners and suppliers, from building relationships and negotiating to contract and routine performance reviews.
- Lead on all KPI tracking, trend analysis and interrogation of results at all levels; including programme optimisation to ensure targets are met and contingency planning as required.
- Work closely with key colleagues across individual giving and in other directorates to ensure they are involved in relevant aspects of acquisition activity.
Benefits:
- Salary Range and pension scheme (£44,400-£48,500)
- 33 days holiday (inclusive of bank holidays) – increasing to 38 days over 5 years
- Hybrid, Flexible working 8 Office days per month
- Cycle to work scheme Electric Vehicle Scheme
- Health and Wellbeing portal – access to financial, health and wellbeing support and an Employee Assistance Programme
- Discounts – you will have access to Blue Light and NHS Discounts as well as discounts on mobile phones, gym membership, cinema tickets, restaurants, holidays and shopping
Senior User Acquisition Manager employer: Morgan Hunt
Contact Detail:
Morgan Hunt Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior User Acquisition Manager
✨Tip Number 1
Familiarise yourself with the latest trends in digital fundraising. Understanding what works in the current landscape will help you demonstrate your knowledge during interviews and show that you're proactive about staying ahead in the field.
✨Tip Number 2
Network with professionals in the third sector, especially those involved in user acquisition and digital marketing. Attend relevant events or webinars to make connections and gain insights that could give you an edge in your application.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past, focusing on your role in strategy development and execution. Highlighting measurable outcomes will showcase your ability to drive results, which is crucial for this position.
✨Tip Number 4
Research the organisation's mission and values thoroughly. Being able to articulate how your personal values align with theirs will not only impress during interviews but also demonstrate your genuine interest in contributing to their cause.
We think you need these skills to ace Senior User Acquisition Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in direct marketing and digital campaigns. Use specific examples that demonstrate your success in managing fundraising initiatives and achieving significant income targets.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for the organisation's mission. Discuss how your skills and experiences align with the role of Senior User Acquisition Manager, particularly your ability to develop and implement effective supporter acquisition strategies.
Showcase Your Data Skills: Emphasise your experience with fundraising databases and your analytical skills. Provide examples of how you've used data to monitor campaign performance and make informed decisions to optimise results.
Highlight Collaborative Experience: Mention any previous roles where you worked closely with teams or agencies. Showcase your ability to build relationships and manage projects effectively, as this is crucial for the role.
How to prepare for a job interview at Morgan Hunt
✨Know the Organisation's Mission
Before your interview, make sure you understand the organisation's mission and values. They are focused on saving lives and supporting communities, so be prepared to discuss how your experience aligns with their goals and how you can contribute to their mission.
✨Showcase Your Digital Campaign Experience
Since the role emphasises digital supporter acquisition, come ready to share specific examples of successful digital campaigns you've managed. Highlight your strategies, the tools you used, and the results achieved to demonstrate your expertise in this area.
✨Prepare for Data-Driven Discussions
The role requires a strong focus on data analysis and campaign monitoring. Be prepared to discuss how you've used data to inform your decisions in past roles, including any fundraising databases you've worked with, like Raiser’s Edge or Microsoft Dynamics.
✨Demonstrate Collaborative Skills
Collaboration is key in this role, so think of examples where you've successfully worked with teams or external agencies. Be ready to discuss how you build relationships, manage projects, and ensure all stakeholders are aligned towards common goals.
