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For Companies At a Glance
- Tasks: Lead digital supporter acquisition strategies and manage direct marketing campaigns.
- Company: Join a respected organisation dedicated to saving lives and supporting communities through first aid and emergency response.
- Benefits: Enjoy a competitive salary, flexible working, 33 days holiday, and exclusive discounts.
- Why this job: Make a real impact in a values-led team focused on community health and innovative fundraising.
- Qualifications: Experience in third sector marketing, managing digital campaigns, and using fundraising databases required.
- Other info: Opportunity for professional growth with a focus on continuous improvement and collaboration.
The predicted salary is between 38400 - 42000 £ per year.
About the Organisation
Join a nationally respected organisation at the forefront of first aid, emergency response, and community health. With a long-standing legacy of public service, they are driven by a mission to save lives and support communities through training, care, and rapid response. Their team is made up of dedicated professionals and volunteers who share a commitment to making a real difference, whether through education, frontline medical support, or vital presence at major events and emergencies. You’ll be part of a trusted, values-led organisation where compassion, professionalism, and integrity guide everything they do.
Job Summary
Taking a leading role as part of the Individual Giving management team, you play an important part in helping to achieve a step change in the growth of the net voluntary income of the organisation. The role will work closely across Individual Giving and the wider Fundraising Directorate to develop an evolving supporter acquisition strategy that will aim to recruit new supporters with a focus on digital. The role needs to focus on managing the implementation of the strategy including using insight and data to develop, implement, manage, monitor and evaluate campaigns across a range of channels, with a cutting edge and contemporary approach whilst staying current with the continuously changing legislation and support climate. Responsibilities include working with agencies and suppliers to project manage the full cycle of direct marketing campaigns.
About You
- Significant experience in a third sector direct marketing role
- Track record in managing effective digital campaigns on a national or regional basis
- Experience of using fundraising databases e.g. Raiser’s Edge, Microsoft Dynamics or similar
- Extensive experience of using a variety of fundraising channels including digital, email social media, direct mail, telemarketing and SMS
- Experience of leading a revenue generating team, including generation of six figure acquisition income
About the Role
- Oversee the supporter acquisition programme, taking responsibility for outstanding donor recruitment with the highest standard of quality and compliance and ensuring a diverse programme mix; ensuring they are in market on time, on budget and on brand.
- Develop an annual plan of acquisition activity; monitoring and analysing all campaign results, with ongoing test and learn mechanisms in place to drive continuous improvement and making recommendations for future activity to effectively maximise income and ROI.
- Working collaboratively with key fundraising and data teams; lead the development and continuous improvement of new supporter product development.
- Strong agency relationship management across a variety of partners and suppliers, from building relationships and negotiating to contract and routine performance reviews.
- Lead on all KPI tracking, trend analysis and interrogation of results at all levels; including programme optimisation to ensure targets are met and contingency planning as required.
- Work closely with key colleagues across individual giving and in other directorates to ensure they are involved in relevant aspects of acquisition activity.
Benefits:
- Salary Range and pension scheme (£44,400-£48,500)
- 33 days holiday (inclusive of bank holidays) – increasing to 38 days over 5 years
- Hybrid, Flexible working 8 Office days per month
- Cycle to work scheme
- Electric Vehicle Scheme
- Health and Wellbeing portal – access to financial, health and wellbeing support and an Employee Assistance Programme
- Discounts – you will have access to Blue Light and NHS Discounts as well as discounts on mobile phones, gym membership, cinema tickets, restaurants, holidays and shopping
Acquisition Marketing Manager employer: Morgan Hunt
Contact Detail:
Morgan Hunt Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Acquisition Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in digital fundraising. Understanding what works in the current market can give you an edge when discussing strategies during interviews.
✨Tip Number 2
Network with professionals in the third sector, especially those involved in direct marketing. Attend relevant events or webinars to make connections that could lead to valuable insights and recommendations.
✨Tip Number 3
Prepare to discuss specific examples of successful campaigns you've managed. Be ready to explain your role, the strategies you implemented, and the results achieved to demonstrate your expertise.
✨Tip Number 4
Research the organisation's current fundraising efforts and identify areas for improvement. This will not only show your initiative but also provide you with talking points to impress during the interview.
We think you need these skills to ace Acquisition Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in direct marketing and digital campaigns. Use specific examples that demonstrate your track record in managing successful fundraising initiatives.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the organisation's mission. Explain how your skills and experiences align with the role of Acquisition Marketing Manager, particularly in developing supporter acquisition strategies.
Highlight Relevant Skills: Emphasise your experience with fundraising databases and various fundraising channels. Mention any specific tools or platforms you have used, such as Raiser’s Edge or Microsoft Dynamics, to show your technical proficiency.
Showcase Results: Include quantifiable achievements in your application. For instance, mention any significant income you generated through previous campaigns or improvements in donor recruitment metrics to demonstrate your impact.
How to prepare for a job interview at Morgan Hunt
✨Know the Organisation Inside Out
Before your interview, make sure you research the organisation thoroughly. Understand their mission, values, and recent campaigns. This will not only help you answer questions more effectively but also show your genuine interest in being part of their team.
✨Demonstrate Your Digital Savvy
Since the role focuses on digital supporter acquisition, be prepared to discuss your experience with various digital marketing channels. Bring examples of successful campaigns you've managed and be ready to explain how you used data to drive decisions.
✨Showcase Your Leadership Skills
As this position involves leading a revenue-generating team, highlight your leadership experience. Share specific examples of how you've motivated teams, managed projects, and achieved targets in previous roles.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving skills and ability to adapt to changing circumstances. Think of examples from your past experiences where you had to pivot strategies or manage unexpected challenges in fundraising campaigns.
