Performance & Social Growth Manager

MoreYoga is a high-growth, multi-site membership business with 40+ studios across London and an ambitious expansion plan, opening 8–12 new studios per year. This role is built specifically for this phase of growth.

As Performance & Social Growth Manager, you will own social and paid performance as core acquisition channels, tightly linked to month-to-month membership growth across existing and newly launching studios. This is a hands-on scale role. You will have clear ownership of outcomes - net new members, CPA, and growth efficiency - with the expectation that strong performance leads to rapid progression as marketing investment and complexity increase. You will be accountable for outcomes: member growth, efficiency, and scale.

You are our Growth Driver & Scale Builder. As the Growth Driver & Scale Builder, your superpower is turning social and paid performance into a predictable engine for member growth across a fast-expanding studio estate. You don’t post for the sake of posting - you build systems, spot patterns, and scale what works. You understand that real growth comes from the intersection of creative insight, commercial thinking, and relentless optimisation.

You think in funnels, not formats. You see Meta, TikTok, and emerging platforms not as channels, but as distribution engines - places where the right message, at the right moment, can unlock meaningful, measurable member growth. You’re driven by outcomes: net new members, efficient CPA, and sustained scale.

What sets you apart is your pace and ownership mindset. You’re comfortable making fast decisions based on data, testing constantly, and doubling down quickly when something works. You test relentlessly, learn fast, and act decisively. You know that growth-stage businesses don’t win through perfect plans - they win by executing, iterating, and scaling.

You enjoy being close to the numbers and closer to the outcome. You don’t manage growth from a distance - you own it, tracking CPA, volume, and efficiency at a studio-by-studio level and scaling what works, quickly. In a business that’s opening 8–12 new studios per year, you thrive on momentum. You want responsibility, visibility, and the chance to build something that grows alongside you. For you, growth isn’t just a metric - it’s a mindset.

What You’ll Own

• Member Growth & Acquisition
  • Own organic social & paid performance as a primary acquisition driver across our studio estate
  • Drive consistent net new memberships, tied directly to studio-level performance
  • Control CPA, volume, and efficiency with a clear focus on sustainable growth
  • Scale winning campaigns rapidly across new and existing locations
• Distribution, Testing & Scale
  • Lead paid & organic strategy across Meta, TikTok, and emerging platforms.
  • Build and optimise full-funnel journeys (awareness → consideration → conversion)
  • Run continuous testing across creative, audiences, messaging, offers, and spend
  • Make fast, informed decisions based on performance data
• Performance-Led Direction (Not Content Production)
  • Work closely with our in-house creative team to brief performance-led ideas
  • Use data to shape hooks, formats, messaging, and calls to action
  • Identify winning creative patterns and turn them into repeatable, scalable formats
• Performance Insight & Accountability
  • Own clear, actionable reporting on net new members, CPA, and channel contribution
  • Feed performance insights directly into studio launch plans and quarterly growth priorities
  • Be visibly accountable for results - what’s working, what’s not, and what’s next
• Customer Segmentation & Targeting
  • Collaborate with the content team to design and execute marketing campaigns aimed at engaging and converting specific audiences
  • Tailor messaging to specific customer segments based on data-driven insights.
  • Conduct customer segmentation analysis to develop personalised marketing campaigns that improve customer engagement and conversion rates.

Progression & Upside

This role is designed to grow as MoreYoga grows. As the studio estate, marketing investment, and channel complexity increase, there is a clear pathway into broader performance or growth leadership. The scope will expand with demonstrated results - not time served. Strong performance will be recognised quickly through increased responsibility, influence, and compensation.

Who This Role Is For

This role suits someone who thrives in a scale-up environment, wants ownership, and is motivated by impact and progression. If you enjoy moving fast, being accountable, and building growth engines that scale, you’ll feel at home here.

Why Join MoreYoga?

A genuine growth-stage business — not a static brand role. Direct exposure to rapid studio expansion (8-12 per year). Clear ownership, accountability, and progression upside. Performance-led incentives with real impact. Free yoga membership across all studios.