At a Glance
- Tasks: Lead the development of a pioneering food product and explore innovative market routes.
- Company: Join an established business with a focus on groundbreaking consumer propositions.
- Benefits: Enjoy autonomy, creative freedom, and the chance to shape a new market.
- Other info: Ideal for entrepreneurial spirits ready to build something extraordinary.
- Why this job: Be at the forefront of transforming an early-stage concept into a consumer favourite.
- Qualifications: Experience in market development, particularly in food or FMCG sectors.
The predicted salary is between 63000 - 77000 £ per year.
We are working with an established business on a genuinely pioneering consumer proposition within the food sector. The product is at an early stage of its commercial journey, creating an unusual opportunity for an experienced market development professional to help establish where it fits, who will buy it and how it reaches the consumer. This isn't an opportunity to step into an established market with a proven playbook. The market needs to be explored, tested and built from the ground up.
The Role: As Market Development Lead, you will take ownership of turning an early-stage proposition into a commercially viable consumer opportunity. Your challenge will be to identify and develop the most effective routes to market, exploring everything from retail and foodservice to wholesale, specialist channels, direct-to-consumer and other opportunities that may not yet be obvious. You will need to understand the commercial landscape, identify potential customers and partners, open doors and test different approaches to establish where genuine demand exists.
There are also some unique considerations around the proposition itself. Consumer understanding, perception and education will all play an important role, meaning you'll need to think beyond traditional sales and distribution and consider how to make something unfamiliar relevant and compelling to the consumer. You'll have significant autonomy to shape the approach, test ideas, learn from the market and build a strategy based on what works. The ultimate objective is to take something that currently sits outside the mainstream and create a credible, scalable route to consumer adoption.
You Will Be:
- A proven 0-to-1 commercial builder, with demonstrable experience taking a new product, proposition, category or business from an early-stage concept to viable commercial product.
- Experienced within food or FMCG with a strong understanding of routes to market.
- Entrepreneurial & comfortable working without an established playbook, identifying opportunities, testing theories and adapting your approach based on what the market tells you.
- A natural relationship builder, with the confidence and credibility to develop partnerships and create opportunities.
- Resilient, curious and consumer-focused, able to navigate an unconventional proposition, understand potential barriers to adoption and find creative ways to turn an unfamiliar product into a compelling consumer opportunity.
Ready to build something new?
Market Development Lead in Milton Keynes employer: MorePeople
Join a leading UK food manufacturing business in Quarrington, where you will thrive in a dynamic work environment that values innovation and teamwork. With a structured shift pattern and a strong focus on employee development, this role offers excellent opportunities for continuous improvement and career growth, making it an ideal place for skilled Electrical Engineers looking to make a meaningful impact in the FMCG sector.
StudySmarter Expert Advice🤫
We think this is how you could land Market Development Lead in Milton Keynes
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for MorePeople and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like MorePeople are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with MorePeople on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at MorePeople. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Market Development Lead in Milton Keynes
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit MorePeople. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of MorePeople:Show us that you’ve done your homework! In your application, briefly mention what you admire about MorePeople’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at MorePeople
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at MorePeople will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At MorePeople, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
