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- Tasks: Lead brand storytelling and manage external communications for a plant-based food brand.
- Company: Join a pioneering, fast-growing company making waves in the plant-based food industry.
- Benefits: Enjoy private medical insurance and a hybrid work model (3 days in office, 2 days at home).
- Why this job: Be part of an innovative team impacting the food industry while working with top chefs and retailers.
- Qualifications: Strong experience in communications, excellent copywriting skills, and a passion for food innovation required.
- Other info: Opportunity to travel across the UK and internationally for events and customer activations.
The predicted salary is between 43200 - 72000 £ per year.
This is a chance to play a key role in amplifying one of the UK's most exciting plant-based food brands at a time of fast growth, innovation and major industry impact. A pioneering, fast-growing plant-based food business is looking for a talented Marketing & Communications Manager to lead their brand storytelling and external messaging. Known for their premium, fermented vegetable-based alternatives and clean ingredient lists, the company is making waves across top-tier restaurants, foodservice, and consumer channels with strong partnerships, credible science backing, and growing demand from some of the UK's most recognisable chefs and retailers.
The Role
In this hands-on & strategic role, you will take the lead in crafting compelling narratives that connect with chefs, clients, customers, and the media. You will manage the full spectrum of external brand communication across digital, PR, trade, and partnerships, and be the key voice of the brand in-market. A major part of the role involves working closely with key customers to ensure the brand is communicated effectively across their platforms, POS, and digital touchpoints, seeking out new opportunities to elevate brand presence and build long-term equity. You will collaborate with senior leaders and creative partners, oversee campaign development, drive brand consistency, and represent the business at industry events across the UK and beyond.
Key Responsibilities:
- Act as the lead for all external communications, adapting messaging for different market segments and audiences.
- Work closely with key customers to optimise brand visibility and storytelling across their channels and physical spaces.
- Identify and activate brand-building opportunities through collaborative customer partnerships.
- Own brand consistency, ensuring tone of voice, visual identity, and messaging are aligned across all outputs.
- Deliver integrated marketing and communications campaigns that drive engagement and brand growth.
- Build and maintain strong relationships with media, influencers, collaborators, and internal stakeholders.
- Create and adapt written content for use across social, digital, trade, and internal platforms.
- Oversee the brand's social media presence, managing tone, cadence, and quality across channels.
- Plan and execute paid media campaigns in partnership with agencies or internal teams.
- Represent the brand at industry events, supporting everything from logistics to on-the-day delivery.
- Create and support the development of sales decks and marketing assets to empower the commercial team.
- Collaborate with senior leadership to define and execute communications strategy in line with broader brand goals.
- Travel across the UK (and occasionally internationally) to support events, customer activations, and planning meetings.
Candidate Requirements:
- Strong experience in corporate, brand, or external communications.
- Excellent copywriting and editing skills, with the ability to flex tone depending on audience.
- Confident communicator, able to influence internally and externally, from kitchen to boardroom.
- Proven track record in delivering integrated PR/marketing campaigns across digital and traditional media.
- Experience with paid media and digital performance channels.
- Strong project management skills, with the ability to juggle competing deadlines and priorities.
- A collaborative mindset and a genuine passion for brand storytelling and food innovation.
If this sounds like a role you can see yourself excelling in - Apply Now!
Marketing & Communications Manager employer: MOrePeople
Contact Detail:
MOrePeople Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing & Communications Manager
✨Tip Number 1
Familiarise yourself with the plant-based food industry and current trends. Understanding the market landscape will help you speak confidently about the brand's positioning and its competitors during interviews.
✨Tip Number 2
Network with professionals in the marketing and communications field, especially those who have experience in the food sector. Attend industry events or webinars to make connections that could provide insights or referrals.
✨Tip Number 3
Prepare examples of successful marketing campaigns you've led, particularly those that involved collaboration with external partners. Be ready to discuss how you measured success and adapted strategies based on feedback.
✨Tip Number 4
Showcase your passion for food innovation and storytelling in your conversations. Share personal experiences or projects that highlight your enthusiasm for the industry, as this can set you apart from other candidates.
We think you need these skills to ace Marketing & Communications Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing and communications. Focus on your achievements in previous roles, especially those related to brand storytelling and campaign management.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for plant-based food and your understanding of the industry. Mention specific examples of how you've successfully managed communications or marketing campaigns in the past.
Showcase Your Copywriting Skills: Since excellent copywriting is a key requirement, consider including a portfolio or samples of your written work. This could include social media posts, press releases, or marketing materials that demonstrate your ability to adapt tone and style.
Highlight Collaborative Experience: Emphasise any experience you have working with cross-functional teams or external partners. This role requires collaboration with senior leaders and creative partners, so showcasing your teamwork skills will be beneficial.
How to prepare for a job interview at MOrePeople
✨Know the Brand Inside Out
Before your interview, make sure you thoroughly research the plant-based food brand. Understand their products, values, and recent campaigns. This knowledge will help you tailor your responses and demonstrate your genuine interest in the role.
✨Showcase Your Storytelling Skills
As a Marketing & Communications Manager, storytelling is key. Prepare examples of how you've crafted compelling narratives in previous roles. Be ready to discuss how you can apply these skills to enhance the brand's messaging across various platforms.
✨Demonstrate Your Collaborative Spirit
This role involves working closely with customers and internal teams. Be prepared to share experiences where you've successfully collaborated on projects. Highlight your ability to build relationships and work effectively with diverse stakeholders.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving and project management skills. Think of specific scenarios where you've had to juggle competing deadlines or manage a campaign. Use the STAR method (Situation, Task, Action, Result) to structure your answers.
