At a Glance
- Tasks: Take charge of email marketing campaigns and shape customer journeys.
- Company: Join a growing digital team in Crawley with a supportive culture.
- Benefits: Enjoy staff discounts, flexible working, and career growth opportunities.
- Other info: Work in a dynamic environment with opportunities for creativity and innovation.
- Why this job: Make a real impact by using data to drive engagement and sales.
- Qualifications: Experience in email marketing and strong analytical skills required.
The predicted salary is between 40500 - 49500 £ per year.
Email Marketing Executive | West Sussex
Salary: £DOE
Want to take real ownership of email marketing rather than just hit send?
This is a great opportunity to join a growing digital team where you'll have the freedom to shape campaigns, build customer journeys and use data to directly influence engagement, loyalty and sales.
We're looking for an experienced Email Marketing Executive to join a growing digital and e-commerce team based in Crawley.
This is a role for someone who enjoys getting into the detail of customer behaviour, building targeted email campaigns and using data to understand what is working.
You'll take ownership of the email marketing programme, creating campaigns and automated journeys that help drive sales, improve engagement and keep customers coming back.
The role
- Full-time, 40 hours per week
- Monday-Friday
- Based at the head office in Crawley
- Predominantly office-based, with some flexibility for the right experienced candidate
- Staff discount
- Supportive team and working environment
- Opportunity for the role to grow as the email and CRM strategy develops
- What you'll be doing
- Planning, building, testing and sending email campaigns through
Klaviyo .
- Creating engaging email content, including copy and visuals.
- Building and improving automated customer journeys and email flows.
- Segmenting the customer database based on behaviour, purchasing history and engagement.
- Using customer data to create more relevant and personalised campaigns.
- Analysing campaign performance and reporting on what is and isn't working.
- Running A/B tests across subject lines, content, send times and customer journeys.
- Looking at customer loyalty, newsletter engagement and purchasing behaviour to help improve retention.
- Maintaining a healthy, GDPR-compliant database and monitoring deliverability.
- Supporting the wider marketing and e-commerce team with additional creative and marketing projects.
About you
You'll already have experience working within email marketing, CRM or digital marketing, ideally with Klaviyo, although experience with a similar platform would also be considered.
More importantly, you'll be comfortable working with data and able to turn the numbers into something useful.
You should enjoy understanding customer behaviour, testing new ideas and being able to demonstrate the impact your campaigns are having.
You’ll also need
- Strong email marketing experience.
- Good analytical and reporting skills.
- Confidence working with Excel and customer data.
- Strong written communication skills.
- A good eye for design and the ability to create polished, on-brand email content.
- Experience with audience segmentation and personalised campaigns.
- A commercial mindset and an interest in customer retention and loyalty.
This would suit someone who wants more than simply sending out newsletters.
You'll have the opportunity to really understand the customer, use data properly and directly influence how the business communicates with and retains its customers.
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Emal Marketing Executive in Crawley employer: Morepeople 01780
As a leading international food manufacturer, we pride ourselves on fostering a dynamic and innovative work culture that empowers our employees to thrive. With competitive salaries, comprehensive benefits including private healthcare and a generous pension scheme, we are committed to supporting your professional growth while you play a pivotal role in shaping the future of our product offerings. Join us in a collaborative environment where your passion for product development and strong retail account management experience will be valued and rewarded.
StudySmarter Expert Advice🤫
We think this is how you could land Emal Marketing Executive in Crawley
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Morepeople 01780 and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Morepeople 01780 are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Morepeople 01780 on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Morepeople 01780. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Emal Marketing Executive in Crawley
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Morepeople 01780. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Morepeople 01780:Show us that you’ve done your homework! In your application, briefly mention what you admire about Morepeople 01780’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Morepeople 01780
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Morepeople 01780 will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Morepeople 01780, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
