At a Glance
- Tasks: Drive customer engagement through creative CRM campaigns across multiple channels.
- Company: Fast-growing DTC pet brand dedicated to healthier dog food.
- Benefits: Competitive salary, mental health support, learning budget, and fun team events.
- Other info: Casual dress, volunteer days, and opportunities for personal growth.
- Why this job: Join a mission-driven team transforming how people care for their dogs.
- Qualifications: Experience with Klaviyo, subscription eCommerce, and strong lifecycle marketing skills.
The predicted salary is between 35000 - 40000 £ per year.
Join Our Pack
From a bold idea to revolutionising dog food, Years has grown into a fast-scaling business dedicated to helping dogs live longer, healthier lives. In just three years, we’ve built an incredible startup, serving thousands of happy customers while staying true to our mission. Our goal? To give dog owners a better, fresher, and healthier way to feed their pets. We provide human-cut, personalised meals tailored to each dog’s needs. This is with no preservatives, no compromises, just real nutrition delivered to their door. Our customers span the UK, and we’re only just getting started. With ambitious plans to scale internationally, we’re continuing to transform how people care for their dogs.
Your Mission
CRM is where we can go from good to great. Done well, it builds lasting relationships, reduces churn, and increases the lifetime value of every customer we acquire. This is that role. As our office-based CRM Specialist at our Nottingham HQ, you'll be the engine behind our lifecycle marketing: building, running, and optimising the flows and campaigns that keep our subscribers engaged and loyal for longer. You'll work hands-on across email, SMS, WhatsApp, and direct mail, writing, designing, building, and sending, while using data to continuously improve what you do. You'll report into our Digital Lead, sitting at the heart of our retention operation. The best person for this role will be curious, creative, and able to take an idea and run with it, someone whose copy and design instincts are as strong as their technical execution.
What You'll Own
- The full CRM calendar: planning and delivering weekly campaigns across email, SMS, WhatsApp, and direct mail, aligned to trading and marketing goals
- Lifecycle automation: building and continuously optimising flows for abandon quiz, abandon checkout, trial onboarding, ongoing customer nurture, and cancellation
- Subscription CRM strategy: bringing ideas and fresh thinking to how we communicate with subscribers, with the opportunity to take on more strategic ownership as you grow into the role
- Email design and build: creating campaigns directly in Klaviyo, no handoffs, you're hands-on in the platform
- Testing and experimentation: running structured A/B and hold-out tests across subject lines, creative, messaging, offers, and send times, measuring impact on cohort retention and sharing what you learn
- Segmentation and personalisation: using data to make every communication feel relevant and timely
- Performance reporting: tracking and sharing results on revenue, retention, engagement, and deliverability, and using those insights to keep improving
- Compliance: ensuring everything we send meets GDPR best practice and deliverability standards
What You'll Bring
Essential:
- Solid hands-on Klaviyo experience, you know the platform well and can build and troubleshoot flows independently
- Experience in subscription eCommerce, ideally DTC
- Hands-on experience with Shopify and Recharge
- A strong grasp of lifecycle marketing: segmentation, automation logic, and how CRM connects to LTV
- Comfort with performance data, open rate, CTR, CVR, revenue per recipient, churn, LTV, and cohort retention are your regular vocabulary
- Experience running campaigns across WhatsApp as well as email
- The ability to write, design, and build emails that look great, read well, and convert
Nice to have:
- Basic HTML/CSS for email editing
- Experience with SMS platforms
- Experience running direct mail campaigns and flows
- Knowledge of email deliverability best practices
- Experience running structured experimentation programmes
What’s In It For You?
- Salary of £35,000 - £40,000
- Medicash Level 4 Cashback plan
- Spill EAP and Mental Health Support programme
- Annual £250.00 Learning & Development budget for courses, books or other self-learn activities each year
- Annual £200.00 Wellbeing budget each year
- Up to 2 weeks working abroad per year (selected roles)
- Monthly recognition through our Yappa of The Month programme
- 1 Volunteer day per year - dog themed or not: it’s your choice!
- Subsidised employee groups - from five a side to padel there’s loads to get involved in or the chance to start up your own group
- Bi-annually subsidised team events from Axe throwing, crazy golf to cocktail making
- Exclusive discounts on Years and Years treats for yourself and friends/family
- Lunch & Learn programme - from dog first aid to financial savviness we’ve got sessions planned to cover all kinds of topics
- Casual dress
- Your birthday off or different day if it falls on a non-working day
- Ability to sell any unused holiday back to Years at the end of the Holiday Year (maximum 1 working week)
Lifecycle CRM Specialist — DTC Pet Brand in Nottingham employer: More Years
At Years, we pride ourselves on being an innovative and rapidly growing DTC pet brand that values creativity and collaboration. Our Nottingham HQ fosters a vibrant work culture where employees are encouraged to take ownership of their roles, with ample opportunities for personal and professional growth. With competitive benefits, including a generous learning budget, wellbeing initiatives, and unique team-building events, we ensure our team members feel valued and engaged while making a meaningful impact in the lives of dogs and their owners.
StudySmarter Expert Advice🤫
We think this is how you could land Lifecycle CRM Specialist — DTC Pet Brand in Nottingham
✨Tip Number 1
Get to know the company inside out! Research their mission, values, and recent news. This will help you tailor your conversations and show that you're genuinely interested in being part of their pack.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common questions and thinking about how your skills fit the role. Be ready to share specific examples of your past work, especially around CRM and lifecycle marketing.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the role. Plus, it keeps you on their radar as they make their decision.
We think you need these skills to ace Lifecycle CRM Specialist — DTC Pet Brand in Nottingham
Some tips for your application 🫡
Show Your Passion for Pets:When you're writing your application, let your love for dogs shine through! We want to see that you genuinely care about our mission to provide healthier food for pets. Share any personal experiences or insights that connect you to the pet industry.
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your relevant experience with CRM and lifecycle marketing. Use specific examples from your past roles that demonstrate how you've successfully engaged customers and improved retention.
Be Creative in Your Writing:As a CRM Specialist, your copywriting skills are crucial. Show us your creativity by crafting a compelling cover letter that not only outlines your qualifications but also reflects your unique voice. We love fresh ideas!
Apply Through Our Website:Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our pack!
How to prepare for a job interview at More Years
✨Know Your CRM Inside Out
Make sure you’re well-versed in Klaviyo and can discuss your hands-on experience confidently. Prepare examples of how you've built and optimised flows, and be ready to share specific results from your campaigns.
✨Showcase Your Creativity
This role requires a blend of creativity and technical skills. Bring along some examples of your email designs or campaigns that you’ve created. Be prepared to discuss your thought process behind the design and how it contributed to engagement.
✨Understand the Customer Journey
Familiarise yourself with lifecycle marketing concepts and be ready to discuss how you would approach subscriber retention. Think about strategies you could implement to enhance customer loyalty and reduce churn.
✨Data is Your Best Friend
Brush up on key performance metrics like open rates, CTR, and LTV. Be prepared to talk about how you’ve used data to inform your decisions and improve campaign performance in previous roles.
