At a Glance
- Tasks: Write compelling copy that turns attention into sales across various platforms.
- Company: Join a fast-scaling startup dedicated to revolutionising dog food.
- Benefits: Competitive salary, mental health support, learning budget, and fun team events.
- Other info: Casual dress, volunteer days, and opportunities for international work.
- Why this job: Make a real impact on how dog owners feed their pets while honing your writing skills.
- Qualifications: 5+ years of direct response copywriting experience with proven results.
The predicted salary is between 35000 - 45000 £ per year.
Apply for Direct Response Copywriter at More Years in Nottingham, ENG, GB.
This Full time on site position offers great opportunities for career growth.
Join Our Pack From a bold idea to revolutionising dog food, Years has grown into a fast-scaling business dedicated to helping dogs live longer, healthier lives.
In just three years, we've built an incredible startup, serving thousands of happy customers while staying true to our mission.
Our goal?
To give dog owners a better, fresher, and healthier way to feed their pets.
We provide human-cut, personalised meals tailored to each dog's needs.
This is with no preservatives, no compromises, just real nutrition delivered to their door.
Our customers span the UK, and we're only just getting started.
With ambitious plans to scale internationally, we're continuing to transform how people care for their dogs.
Your Mission
Great direct response copy is the difference between a scroll and a sale.
Done well, it turns attention into customers at an efficient CPA and keeps them engaged long after they convert.
This is that role.
As our office-based Direct Response Copywriter at our Nottingham HQ, you'll write the words that carry our ads, sales letters, and VSL scripts, from the first scroll-stopping hook through to the line that gets someone to check out.
You'll work hands-on across paid ad creative, turning strategy and customer insight into copy that converts.
You'll report into our Creative Strategist, sitting at the heart of our acquisition and conversion effort.
The best person for this role will be a natural storyteller with sharp commercial instincts, someone who can write in different tones and voices while never losing sight of what actually drives conversion.
Key Responsibilities
- Sales copy across ad creative, sales letters, VSL scripts, and email
- Headlines, hooks, and CTAs that get people to act
- Turning creative briefs and brand strategy into copy that converts across the whole customer journey, not just a single asset
- Ad copy written in partnership with the paid media team, aimed at strong CTR and ROAS
- Ad copy that adapts across different hooks, angles, and awareness stages
- Market research into audience pain points, desires, and objections
- A live view of competitor copy and industry trends, feeding fresh angles into your own work
- Customer avatars, used to sharpen tone, targeting, and messaging
- Testing and iteration: running structured tests on copy and using the results to keep improving
Requirements
- 5+ years writing direct response copy, with campaigns you can point to
- A track record of copy that's moved CPA, CTR, or ROAS in a measurable way
- Experience writing for Facebook Ads, Google Ads, email, and VSLs
- A real understanding of conversion principles and buying psychology, not just the theory
- Range: able to write in different tones and voices for different audiences
- Comfort with performance data; A/B testing and iterating based on results is second nature
- Not precious about your work: most tests won't win, and you iterate fast rather than defending a line that isn't working
- Nice to have: experience in the pet category or subscription/DTC growth
Benefits
- What’s In It For You? Years Benefits
- Medicash Cashback plan
- Spill EAP and Mental Health Support programme
- Annual £250.00 Learning & Development budget for courses, books or other self-learn activities each year
- Up to 2 weeks working abroad per year (selected roles)
- Monthly recognition through our Yappa of The Month programme
• 1 Volunteer day per year - dog themed or not: it’s your choice!
- Subsidised employee groups - from five a side to padel there’s loads to get involved in or the chance to start up your own group
- Bi-annually subsidised team events from Axe throwing, crazy golf to cocktail making
- Exclusive discounts on Years and Years treats for yourself and friends/family
- Lunch & Learn programme - from dog first aid to financial savviness we’ve got sessions planned to cover all kinds of topics
- Casual dress
- Your birthday off or different day if it falls on a non-working day
- Ability to sell any unused holiday back to Years at the end of the Holiday Year (maximum 1 working week)
- #J-18808-Ljbffr
Direct Response Copywriter at More Years in Nottingham employer: More Years
Years is an exceptional employer that prioritises the well-being and growth of its employees while revolutionising the pet food industry. With a vibrant work culture that encourages personal development through generous learning budgets and unique team-building events, employees can thrive in a supportive environment. Located in the UK, Years offers meaningful opportunities to contribute to a mission-driven company dedicated to enhancing the lives of dogs and their owners.
StudySmarter Expert Advice🤫
We think this is how you could land Direct Response Copywriter at More Years in Nottingham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for More Years and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like More Years are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with More Years on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at More Years. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Direct Response Copywriter at More Years in Nottingham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit More Years. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of More Years:Show us that you’ve done your homework! In your application, briefly mention what you admire about More Years’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at More Years
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at More Years will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At More Years, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
