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For Companies At a Glance
- Tasks: Elevate customer communications through email, SMS, and WhatsApp to drive growth.
- Company: Fast-growing startup revolutionising dog food for healthier pets.
- Benefits: Learning budget, wellbeing budget, remote work options, and fun team events.
- Why this job: Join a mission-driven team making a real difference in pet nutrition.
- Qualifications: Experience with Klaviyo, Shopify, and subscription eCommerce is essential.
- Other info: Casual dress, birthday off, and opportunities for personal development.
The predicted salary is between 36000 - 60000 £ per year.
Join Our Pack. From a bold idea to revolutionising dog food, Years has grown into a fast-scaling business dedicated to helping dogs live longer, healthier lives. In just three years, we have built an incredible startup, serving thousands of happy customers while staying true to our mission. Our goal is to give dog owners a better, fresher, and healthier way to feed their pets. We provide human-cut, personalised meals tailored to each dog's needs, with no preservatives, no compromises, just real nutrition delivered to their door.
Our customers span the UK, and we are only just getting started. With ambitious plans to scale internationally, we are continuing to transform how people care for their dogs.
Your Mission
As our CRM Specialist, you will own and elevate customer communications across email, SMS, and WhatsApp, turning lifecycle marketing into one of the most powerful growth and retention drivers in the business. This role is central to how we engage, retain, and grow our customer base, especially within our subscription model. You will blend strategy, creativity, and data to deliver highly personalised, high-performing campaigns and automated journeys that drive lifetime value and build long-term loyalty.
Team Purpose & Challenges
- Build meaningful, personalised relationships with customers throughout their lifecycle.
- Drive retention, repeat purchase, and subscription growth.
- Improve consistency, performance, and strategic direction across email and WhatsApp.
- Unlock revenue opportunities through better segmentation, automation, and testing.
Strategic Focus & Priorities
- Execute the CRM strategy across email, SMS, and WhatsApp.
- Scale automated lifecycle flows to reduce churn and increase LTV.
- Improve campaign planning, performance tracking, and experimentation.
- Deliver a seamless, on-brand customer experience across all CRM touchpoints.
Reporting & Leadership
Directly reports into the Digital Lead who is led by the Head of Retention & Community. Workload will naturally require communication and data reporting to the Head of Subscriber Growth also. May take on more ownership of workflows as the team grows.
Collaboration
- Partners with developers for more complex flows and automations along with designers for specific creative campaigns.
- Works with commercial and data teams to align messaging with trading priorities.
- Supports customer service initiatives with thoughtful, timely communications and with specific campaign or flow ticket responses.
Hands-On vs. Strategic Balance
- Hands-on ownership of campaigns, flows, and day-to-day CRM execution.
- Strategic oversight of lifecycle, segmentation, and testing roadmaps.
- Continuous optimisation using performance insights and experimentation.
Key Responsibilities
- Work closely with the Digital Lead to execute CRM activity across email, WhatsApp, and SMS.
- Build and optimise automated flows including welcome, onboarding, abandoned cart/browse, post-purchase, replenishment, win-back, and churn prevention.
- Plan and deliver weekly campaign calendars aligned to trading and marketing goals.
- Develop CRM strategies specifically for subscription customers.
- Design emails in Klaviyo, building directly.
- Lead A/B testing across subject lines, creative, messaging, offers, and send times.
- Manage segmentation and personalisation to improve relevance and engagement.
- Track performance and share insights on revenue, retention, and engagement.
- Ensure best practice around consent, GDPR, and deliverability.
Requirements
- Hands-on experience with Klaviyo and Shopify.
- Experience working within a subscription eCommerce.
- Strong understanding of segmentation, personalisation, and lifecycle marketing.
- Ability to design and build emails with a strong eye for UX and conversion.
- Experience running campaigns and flows across WhatsApp (and ideally SMS).
- Confident analysing performance metrics such as open rate, CTR, CVR, revenue per recipient, churn, and LTV.
Nice to have:
- Basic HTML/CSS for email editing.
- Experience with SMS platforms.
- Knowledge of email deliverability best practices.
- Experience running structured experimentation programmes.
Benefits
What’s In It For You? Years Benefits:
- Annual £250.00 Learning & Development budget for courses, books or other self-learn activities.
- Annual £100.00 Wellbeing budget.
- Up to 2 weeks working abroad per year (selected roles).
- Monthly recognition through our Yappa of The Month programme.
- 1 Volunteer day per year – dog themed or not: it’s your choice.
- Subsidised employee groups – from five a side to padel there’s loads to get involved in or the chance to start up your own group.
- Quarterly subsidised team events from Axe throwing, crazy golf to cocktail making.
- Exclusive discounts on Years and Years treats for yourself and friends/family.
- Lunch & Learn programme – from dog first aid to financial savviness we’ve got sessions planned to cover all kinds of topics.
- Casual dress.
- Your birthday off or different day if it falls on a non-working day.
- Ability to sell any unused holiday back to Years at the end of the Holiday Year (maximum 1 working week).
Interview Process
Initial conversation covering your CV, experience and an opportunity to find out more about Years and the team (30 minutes). A task to be completed at home that will then be presented and reviewed with the internal team during a face-to-face interview along with questions about your experience and skill set. A final interview to see how the business works and learn about the culture with one of our directors or the founding team.
CRM Specialist in Nottingham employer: More Years
Contact Detail:
More Years Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Specialist in Nottingham
✨Tip Number 1
Get to know the company inside out! Research Years, their mission, and their products. This will help you tailor your conversations and show that you're genuinely interested in being part of the pack.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral!
✨Tip Number 3
Prepare for the interview by practising common questions related to CRM and lifecycle marketing. Think about how your skills can directly benefit Years' goals, especially in retention and customer engagement.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team!
We think you need these skills to ace CRM Specialist in Nottingham
Some tips for your application 🫡
Show Your Passion for Pets: When you're writing your application, let your love for dogs shine through! We want to see that you genuinely care about improving their lives and how your skills can contribute to our mission.
Tailor Your Experience: Make sure to highlight your hands-on experience with Klaviyo and Shopify. We’re looking for someone who knows their stuff in CRM, so don’t be shy about showcasing your relevant skills and achievements!
Be Creative and Strategic: In your application, blend creativity with strategy. Talk about how you've used data to drive successful campaigns in the past. We love innovative thinkers who can also back it up with solid results!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensures you get all the latest updates from our team. We can’t wait to hear from you!
How to prepare for a job interview at More Years
✨Know Your CRM Tools
Make sure you’re well-versed in Klaviyo and Shopify, as these are crucial for the role. Familiarise yourself with their features and functionalities, and be ready to discuss how you've used them in past roles to drive customer engagement.
✨Showcase Your Campaign Success
Prepare to share specific examples of successful campaigns you've executed. Highlight your experience with A/B testing, segmentation, and personalisation, and be ready to discuss the metrics that demonstrate your impact on retention and revenue.
✨Understand the Subscription Model
Since this role focuses on subscription growth, brush up on strategies that enhance customer lifetime value. Be prepared to discuss how you would approach lifecycle marketing specifically for subscription customers and what tactics you think would work best.
✨Be Ready for a Hands-On Task
Expect to complete a task at home before your face-to-face interview. Use this opportunity to showcase your creativity and strategic thinking. Make sure your presentation is clear and demonstrates your understanding of the brand and its mission.
