Marketing Executive

My client is a professional accountancy and business advisory who are looking for a proactive and results-driven Marketing Executive to play a crucial role in enhancing client retention and engagement. As they continue to grow, they are seeking an ambitious professional who can support with strategic marketing efforts to nurture and strengthen client relationships while also contributing to our wider business development objectives. This is an exciting opportunity for a marketing professional who is passionate about client retention and engagement. If you are looking for a role where you can make a real impact on client relationships and business growth, then please apply.

Key Responsibilities of the Marketing Executive

• Work closely with partners to challenge, develop, and implement strategic client retention initiatives with the support of the marketing manager.
• Develop and manage client-focused multi-channel communication campaigns that enhance engagement, loyalty, and satisfaction.
• Produce and optimise high-quality, engaging content including reports, newsletters, case studies, and industry insights.
• Develop and send targeted email communications using the Force 24 email marketing platform, continuously seeking ways to enhance engagement rates of existing clients and targets and continuously look to improve the process.
• Manage and maintain the CRM system, leveraging data insights to identify client trends, cross-selling opportunities, and potential risks.
• Support and execute internal marketing initiatives to ensure consistency in brand messaging and internal engagement.
• Assist in keeping social media and the website updated with client-focused content and news.
• Assist in organising and executing events, including client webinars and networking opportunities.
• Develop and send targeted marketing e-communications to enhance client retention and engagement.
• Research and communicate market trends and client feedback.
• Support data managers and partners in analysing client data within designated profit centres.
• Assist with database management, ensuring data is up-to-date and effectively used for retention strategies.

About the Marketing Executive

You will have experience in delivering marketing and business development plans, with a strong focus on client retention and engagement. You will have a good understanding of the full marketing mix, including client communication strategies, data analysis, and multi-channel marketing. Your ability to build strong relationships with both internal and external stakeholders will be key to your success in this role.

Skills and Expertise of the Marketing Executive

• Degree or CIM qualification desirable.
• Minimum of 2 years’ experience in a similar marketing or client-focused role.
• Strong understanding of marketing strategies with a focus on client retention and engagement.
• Confident in influencing, challenging, and collaborating with key stakeholders to drive client-focused initiatives.
• Excellent organisational, time management, and interpersonal skills.
• Energetic and proactive, with the ability to take initiative, drive processes, and make things happen.
• Knowledge of digital marketing, CRM systems, and data analysis.
• Effective communicator with confidence in presenting and engaging with clients.
• Ability to quickly adapt, learn, and contribute to a fast-paced environment.
• Basic understanding of professional services, preferably within accountancy or law firms.
• Strong IT skills, particularly Microsoft Office, with experience in managing databases, email marketing tools, and website content management systems.