Head of Product and Content Marketing

Head of Product Marketing Full-time Hours Morae Global seeks to find the best and the brightest people – those who understand what it takes to deliver top-quality solutions for our clients. As Head of Product Marketing, you will play a pivotal role within the Product organization, reporting directly to the Chief Product Officer (CPO). You will also lead the development of AI-powered sales enablement tools and self-service customer portals that streamline access to documentation and knowledge across the legal tech ecosystem. You will work closely with customers, internal teams, and the wider legal tech market to surface insights from customer and market signals, inform strategic product decisions, and position Morae as a leader in this dynamic space. This is a high-visibility role that sits at the intersection of product, sales, marketing, and customer success. Strategic Product Marketing & Positioning Define and continuously refine product positioning, messaging, and competitive differentiation for Morae’s legal tech solutions. Drive market segmentation and persona development based on user insights across law firms, corporate legal departments, and legal ops teams. Customer, Market & Competitive Intelligence Drive market research, competitor analysis, and trend monitoring to inform Morae’s long-term vision and GTM strategy. Assist the identification of breakthrough features and long-term market opportunities aligned with Morae’s business goals. Lead the design and rollout of GenAI-enabled sales enablement tools, including interactive playbooks, pitch generators, and contextual training solutions. Build content libraries and dynamic enablement platforms that support sales productivity, accelerate onboarding, and improve win rates. Collaborate with revenue teams to ensure alignment of training and messaging.. Implement taxonomy and content architecture strategies to ensure intuitive, scalable customer-facing resources. Monitor engagement and usage data to continuously enhance the self-service experience and drive retention. Lead cross-functional launch planning and execution—positioning, content development and sales alignment. Define launch KPIs, track performance, and iterate based on feedback from the field and customers. Act as Morae’s product marketing representative to legal tech analysts, industry forums, and thought leadership communities. Collaborate closely with Product, Sales, Services, Engineering, and Marketing to drive integrated planning and execution. Share best practices and develop scalable playbooks to elevate product marketing capabilities across the organization. Lead and grow a high-performing team specializing in GTM, competitive intelligence, enablement, and product content. 8+ years of product marketing experience, ideally in B2B SaaS or regulated tech industries. ~3+ years in a leadership capacity managing product marketing, GTM, or customer-facing content strategies. ~ Proven track record of building effective sales enablement programs, tools, and resources. ~ Experience developing or marketing GenAI applications for sales, marketing, or customer support. ~ Deep expertise in competitive analysis, customer research, and market positioning. ~ Analytical mindset with a bias for data-driven decision-making and iterative improvement. Bonus Qualifications Experience in legal tech or adjacent domains (e.g., legal research, CLM, eDiscovery, legal ops). Background in product management, technical marketing, or strategy consulting. Morae is a dynamic, high-growth organization that provides an integrated suite of solutions to corporate law departments and law firms, and partners with leading software and services providers, both within and outside the legal industry. We are a young company but are made up of seasoned professionals in the legal industry, with a focus on building productive long-term relationships with employees and clients in an environment where collaboration is encouraged, knowledge is shared freely, and diversity of thought, cultures, communities, and points of view is embraced. Our privacy policy can be found here