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- Tasks: Lead marketing campaigns and shape brand messaging for the iGaming sector.
- Company: Lift, a dynamic Media Buying and Data Management Platform for iGaming.
- Benefits: Unlimited holidays, health plan, and flexible remote work options.
- Why this job: Be the voice of a fast-growing brand in a booming industry.
- Qualifications: B2B marketing experience and exceptional content creation skills required.
- Other info: Join a collaborative team and make a real impact in global iGaming.
The predicted salary is between 36000 - 60000 £ per year.
Lift is a purpose-built Media Buying and Data Management Platform (DMP), designed specifically for the global iGaming sector, boasting clients such as Bet365, Hard Rock, Stake, and many more. Lift helps operators and agencies drive acquisition, retention, and ROI through advanced targeting, real-time optimization, and smart audience segmentation—across display, mobile, video, and TV. As iGaming expands globally and becomes more competitive and regulated, Lift is leading the way with compliant, scalable advertising solutions that truly perform.
As Marketing Manager, you’ll be the voice behind Lift’s brand—building visibility, trust, and demand across key iGaming markets. You’ll shape the narrative around how our platform helps iGaming brands acquire and retain high-value users in a privacy-first world. You’ll bring together creativity, strategic thinking, and hands-on hustle to lead campaigns, create content, and support commercial growth in a performance-driven, highly regulated space.
What will you be doing?
- Brand Strategy & Positioning
- Develop Lift’s brand messaging for the iGaming vertical across markets (US, UK, EU, LatAm, etc.)
- Differentiating Lift in a crowded landscape through clear, credible storytelling.
- Campaign Execution
- Lead integrated marketing campaigns across digital, social, events, content, and paid media.
- Tailor messaging for different audiences: operators, agencies, affiliates, and partners.
- Content & Thought Leadership
- Own the content calendar and produce (or commission) blogs, whitepapers, case studies, and guides focused on iGaming marketing challenges.
- Partner with sales and product to create high-impact collateral: decks, one-pagers, product sheets, etc.
- Events & Partnerships
- Manage Lift’s presence at major iGaming and ad tech events (e.g., ICE, SBC, G2E, etc.).
- Coordinate stands, sponsorships, speaking opportunities, and lead-gen follow-ups.
- Website, SEO & Social
- Maintain and evolve website content and structure to support iGaming positioning and SEO.
- Drive engagement on LinkedIn, X/Twitter, and other relevant channels.
- Sales & Revenue Enablement
- Create resources that enable sales to communicate Lift’s value and close deals effectively.
- Align closely with commercial teams to refine messaging based on market feedback.
- Performance Tracking
- Define KPIs and track the impact of marketing programs on brand visibility and pipeline.
- Use data to optimise spend, targeting, and creative.
What will you bring to the party?
- B2B marketing experience, ideally in adtech, martech, igaming, or SaaS.
- Deep understanding of performance marketing, programmatic advertising, and CTV.
- Knowledge of first-party data strategy, identity, and privacy trends.
- Exceptional writing and content creation skills.
- A strong eye for brand consistency and a knack for turning complex ideas into compelling narratives.
- Experience with tools like HubSpot, WordPress, Figma/Canva, Google Analytics, and paid media platforms.
- Bonus: Experience working in regulated markets or with compliance-sensitive industries.
What are we offering?
- A collaborative, startup-minded team that values initiative and creativity.
- A lead role in shaping the voice of a fast-growing Brand in a booming vertical.
- Remote-friendly and flexible work environment - 3 days in the office per week.
- Unlimited Holidays.
- Health Plan.
- Opportunity to make an impact in the global iGaming, betting, and entertainment ecosystem.
Marketing Manager in Stafford employer: MOOT
Contact Detail:
MOOT Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in Stafford
✨Tip Number 1
Network like a pro! Get out there and connect with people in the iGaming sector. Attend events, join online forums, and engage on LinkedIn. The more you mingle, the better your chances of landing that Marketing Manager role at Lift.
✨Tip Number 2
Show off your creativity! When you get the chance to chat with potential employers, share your ideas on how you’d elevate Lift’s brand. Bring examples of campaigns you admire and explain how you’d adapt them for the iGaming market.
✨Tip Number 3
Be data-savvy! Lift values performance marketing, so brush up on your analytics skills. Be ready to discuss how you’ve used data to drive marketing decisions in the past—this will show you’re the right fit for the role.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Lift team. Don’t miss out on this opportunity!
We think you need these skills to ace Marketing Manager in Stafford
Some tips for your application 🫡
Show Your Passion for iGaming: When you're writing your application, let your enthusiasm for the iGaming sector shine through. We want to see how you can connect with our mission and values, so share any relevant experiences or insights that demonstrate your passion for this exciting industry.
Tailor Your Content: Make sure to customise your application to reflect the specific requirements of the Marketing Manager role. Highlight your B2B marketing experience and showcase your skills in storytelling and content creation, as these are key to elevating Lift’s brand presence.
Be Data-Driven: Since we’re all about performance, don’t forget to mention your experience with data analysis and tracking KPIs. Show us how you've used data to optimise marketing strategies in the past, as this will resonate well with our focus on ROI and effective campaigns.
Apply Through Our Website: We encourage you to submit your application directly through our website. This not only streamlines the process but also ensures that your application gets the attention it deserves. Plus, it’s a great way to show your initiative right from the start!
How to prepare for a job interview at MOOT
✨Know Your iGaming Stuff
Before the interview, dive deep into the iGaming sector. Familiarise yourself with key players like Bet365 and Hard Rock, and understand the latest trends in privacy-first marketing. This will show that you’re not just interested in the role but also passionate about the industry.
✨Craft Your Story
Prepare to articulate your past experiences in a way that aligns with Lift’s mission. Think about how your B2B marketing experience can translate into compelling narratives for their brand. Be ready to share specific examples of campaigns you've led and the impact they had.
✨Showcase Your Creativity
Lift is looking for someone who can blend creativity with strategy. Bring along examples of your content creation, whether it’s blogs, case studies, or social media campaigns. Highlight how your creative approach has driven engagement and demand in previous roles.
✨Ask Insightful Questions
Prepare thoughtful questions that demonstrate your understanding of Lift’s goals and challenges. Inquire about their current marketing strategies, how they measure success, and what they see as the biggest opportunities in the iGaming space. This shows you’re not just there to answer questions but are genuinely interested in contributing to their success.
