About Us
lift® is the only audience management platform built specifically for the iGaming industry. Designed to help operators capture, segment, and activate their first‑party data, Lift enables smarter, data‑driven campaign decisions that maximise ROI across programmatic, search and social media channels. With advanced machine learning and a deep understanding of player behaviour, we empower brands to deliver full‑funnel marketing strategies for acquisition and retention - globally.
The Role
We’re looking for a data-driven and detail-oriented Programmatic specialist to lead the planning, execution, optimization, and reporting of digital advertising campaigns across Programmatic & Social platforms. This role requires deep expertise in DSPs and Paid media platforms, strong analytical skills, and the ability to translate performance data into actionable strategy.
You will collaborate closely with clients, engineering, and sales to ensure campaigns meet performance goals while maximizing ROI.
Key Responsibilities
- Plan, launch, and manage campaigns across display, video, CTV, mobile, and native formats
- Operate and optimize campaigns within our proprietary platform and Paid Social if able
- Develop audience targeting strategies using data sets available
- Monitor performance metrics including CTR, CPA, ROAS, viewability, and conversion rates
- Conduct A/B testing on creatives, targeting segments, and bidding strategies
- Implement and troubleshoot tracking solutions (pixels, floodlights, tag managers)
- Ensure brand safety and fraud prevention measures are in place
- Prepare performance reports and present insights to internal stakeholders and clients
- Manage campaign budgets, pacing, and forecasting
- Stay up to date with industry trends, privacy regulations, and programmatic best practices
- Liaise with clients to ensure their objectives and expectations are being met
Requirements
- 4+ years of experience managing programmatic advertising campaigns
- Hands‑on experience with major DSPs and social ad platforms
- Strong understanding of ad exchanges, SSPs, DMPs, and RTB ecosystems
- Proficiency in analytics tools such as Google Analytics and Excel
- Experience with conversion tracking and attribution models
- Excellent analytical and problem‑solving skills
- Strong communication and presentation skills
- Ability to manage multiple campaigns simultaneously
Key Competencies
- Strategic Thinking
- Data‑Driven Decision Making
- Attention to Detail
- Time & Budget Management
- Cross‑Functional Collaboration
- Client Communication
What We Offer
- Competitive base salary - up to £50k + Bonus
- Flexible working environment
- Opportunity to shape a category-defining platform in a high‑growth industry
- Supportive and ambitious team culture
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Programmatic Specialist employer: MOOT
At Lift, we pride ourselves on being a forward-thinking employer in the dynamic iGaming sector, offering our Marketing Manager the chance to shape impactful narratives and drive brand visibility in a highly competitive landscape. Our collaborative work culture fosters creativity and innovation, while our commitment to employee growth ensures that you will have access to continuous learning opportunities and the resources needed to excel in your role. Located in a vibrant industry hub, we provide a unique environment where your contributions directly influence our success and the future of compliant advertising solutions.
