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- Tasks: Lead marketing campaigns and shape brand messaging for the iGaming sector.
- Company: Lift, a cutting-edge Media Buying and Data Management Platform for iGaming.
- Benefits: Unlimited holidays, health plan, and flexible remote work options.
- Why this job: Join a dynamic team and make a real impact in a booming industry.
- Qualifications: B2B marketing experience with strong writing and content creation skills.
- Other info: Collaborative startup culture with opportunities for creativity and growth.
The predicted salary is between 36000 - 60000 £ per year.
Lift is a purpose-built Media Buying and Data Management Platform (DMP), designed specifically for the global iGaming sector, boasting clients such as Bet365, Hard Rock, Stake, and many more. Lift helps operators and agencies drive acquisition, retention, and ROI through advanced targeting, real-time optimization, and smart audience segmentation—across display, mobile, video, and TV.
As iGaming expands globally and becomes more competitive and regulated, Lift is leading the way with compliant, scalable advertising solutions that truly perform. We’re now looking for an experienced Marketing Manager to elevate Lift’s profile, strengthen its positioning in the iGaming ecosystem, and drive demand through compelling storytelling and lead generation.
As Marketing Manager, you’ll be the voice behind Lift’s brand—building visibility, trust, and demand across key iGaming markets. You’ll shape the narrative around how our platform helps iGaming brands acquire and retain high-value users in a privacy-first world. You’ll bring together creativity, strategic thinking, and hands-on hustle to lead campaigns, create content, and support commercial growth in a performance-driven, highly regulated space.
What will you be doing?
- Brand Strategy & Positioning
- Develop Lift’s brand messaging for the iGaming vertical across markets (US, UK, EU, LatAm, etc.)
- Differentiating Lift in a crowded landscape through clear, credible storytelling.
- Campaign Execution
- Lead integrated marketing campaigns across digital, social, events, content, and paid media.
- Tailor messaging for different audiences: operators, agencies, affiliates, and partners.
- Content & Thought Leadership
- Own the content calendar and produce (or commission) blogs, whitepapers, case studies, and guides focused on iGaming marketing challenges.
- Partner with sales and product to create high-impact collateral: decks, one-pagers, product sheets, etc.
- Events & Partnerships
- Manage Lift’s presence at major iGaming and ad tech events (e.g., ICE, SBC, G2E, etc.).
- Coordinate stands, sponsorships, speaking opportunities, and lead-gen follow-ups.
- Website, SEO & Social
- Maintain and evolve website content and structure to support iGaming positioning and SEO.
- Drive engagement on LinkedIn, X/Twitter, and other relevant channels.
- Sales & Revenue Enablement
- Create resources that enable sales to communicate Lift’s value and close deals effectively.
- Align closely with commercial teams to refine messaging based on market feedback.
- Performance Tracking
- Define KPIs and track the impact of marketing programs on brand visibility and pipeline.
- Use data to optimise spend, targeting, and creative.
What will you bring to the party?
- B2B marketing experience, ideally in adtech, martech, igaming, or SaaS.
- Deep understanding of performance marketing, programmatic advertising, and CTV.
- Knowledge of first-party data strategy, identity, and privacy trends.
- Exceptional writing and content creation skills.
- A strong eye for brand consistency and a knack for turning complex ideas into compelling narratives.
- Experience with tools like HubSpot, WordPress, Figma/Canva, Google Analytics, and paid media platforms.
- Bonus: Experience working in regulated markets or with compliance-sensitive industries.
What are we offering?
- A collaborative, startup-minded team that values initiative and creativity.
- A lead role in shaping the voice of a fast-growing Brand in a booming vertical.
- Remote-friendly and flexible work environment - 3 days in the office per week.
- Unlimited Holidays.
- Health Plan.
- Opportunity to make an impact in the global iGaming, betting, and entertainment ecosystem.
Marketing Manager in Stafford employer: Moot Group
Contact Detail:
Moot Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in Stafford
✨Tip Number 1
Network like a pro! Get out there and connect with people in the iGaming sector. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. The more people you know, the better your chances of landing that Marketing Manager role!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and content. Use real data to demonstrate how your strategies have driven results. This will make you stand out when we’re looking for someone who can elevate Lift’s profile.
✨Tip Number 3
Tailor your pitch! When you apply through our website, make sure to customise your application to reflect how your experience aligns with our needs. Show us you understand the iGaming landscape and how you can help Lift differentiate itself in a crowded market.
✨Tip Number 4
Stay updated on industry trends! Follow the latest news in iGaming, adtech, and performance marketing. Being knowledgeable about current challenges and opportunities will not only impress us but also help you craft compelling narratives that resonate with our audience.
We think you need these skills to ace Marketing Manager in Stafford
Some tips for your application 🫡
Show Your Passion for iGaming: When you're writing your application, let your enthusiasm for the iGaming sector shine through. We want to see how you connect with our mission and how your experience aligns with the challenges and opportunities in this exciting industry.
Tailor Your Content: Make sure to customise your application to reflect the specific requirements of the Marketing Manager role. Highlight your B2B marketing experience and any relevant skills that demonstrate your ability to create compelling narratives and drive demand in a performance-driven environment.
Be Clear and Concise: We appreciate clarity! Keep your application straightforward and to the point. Use bullet points where necessary to make it easy for us to see your key achievements and how they relate to the role. Remember, less is often more!
Apply Through Our Website: We encourage you to submit your application through our website. This way, we can ensure your application gets the attention it deserves. Plus, it’s the best way to stay updated on your application status!
How to prepare for a job interview at Moot Group
✨Know Your iGaming Stuff
Make sure you brush up on the latest trends in the iGaming sector. Understand how Lift differentiates itself from competitors and be ready to discuss specific examples of how you can contribute to their brand strategy and positioning.
✨Showcase Your Creativity
Prepare to share your past marketing campaigns and how you used creativity to drive results. Think about how you can tailor messaging for different audiences and be ready to pitch a few ideas that could work for Lift.
✨Be Data-Driven
Since performance tracking is key, come prepared with examples of how you've used data to optimise marketing strategies in the past. Highlight your experience with tools like Google Analytics and how you’ve defined KPIs to measure success.
✨Engage with Their Content
Before the interview, take some time to engage with Lift’s content online. Familiarise yourself with their blogs, whitepapers, and social media presence. This will not only show your interest but also give you insights to discuss during the interview.
