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For Companies At a Glance
- Tasks: Lead and optimise digital advertising campaigns across various platforms.
- Company: Lift® - a pioneering audience management platform for the iGaming industry.
- Benefits: Competitive salary, bonuses, flexible work, and travel opportunities.
- Why this job: Shape innovative marketing strategies in a high-growth industry with a supportive team.
- Qualifications: 3+ years in programmatic advertising and strong analytical skills required.
- Other info: Dynamic role with opportunities to attend global gaming and advertising conferences.
The predicted salary is between 36000 - 60000 £ per year.
About Us
lift® is the only audience management platform built specifically for the iGaming industry. Designed to help operators capture, segment and activate their first-party data, Lift enables smarter, data-driven campaign decisions that maximise ROI across programmatic, search and social media channels. With advanced machine learning and a deep understanding of player behaviour, we empower brands to deliver full-funnel marketing strategies for acquisition and retention - globally.
The Role
We’re looking for a data-driven and detail-oriented Campaign Manager to lead the planning, execution, optimization, and reporting of digital advertising campaigns across Programmatic & Social platforms. This role requires deep expertise in DSPs and Paid Social Platforms, strong analytical skills, and the ability to translate performance data into actionable strategy. You will collaborate closely with clients, engineering and sales to ensure campaigns meet performance goals while maximizing ROI.
Key Responsibilities
- Plan, launch, and manage campaigns across social, display, video, CTV, mobile and native formats
- Operate and optimize campaigns within our proprietary platform and Paid Social Media
- Develop audience targeting strategies using data sets available
- Monitor performance metrics including CTR, CPA, ROAS, viewability, and conversion rates
- Conduct A/B testing on creatives, targeting segments, and bidding strategies
- Implement and troubleshoot tracking solutions (pixels, floodlights, tag managers)
- Ensure brand safety and fraud prevention measures are in place
- Prepare performance reports and present insights to internal stakeholders and clients
- Manage campaign budgets, pacing, and forecasting
- Stay up to date with industry trends, privacy regulations, and programmatic best practices
- Liaise with clients to ensure their objectives and expectations are being met
Requirements
- 3+ years of experience managing programmatic advertising campaigns
- Hands-on experience with major DSPs and social ad platforms
- Strong understanding of ad exchanges, SSPs, DMPs, and RTB ecosystems
- Proficiency in analytics tools such as Google Analytics and Excel
- Experience with conversion tracking and attribution models
- Excellent analytical and problem-solving skills
- Strong communication and presentation skills
- Ability to manage multiple campaigns simultaneously
Key Competencies
- Strategic Thinking
- Data-Driven Decision Making
- Attention to Detail
- Time & Budget Management
- Cross-Functional Collaboration
- Client Communication
What are we offering?
- Competitive base salary + Bonus
- Flexible working environment
- Opportunity to shape a category-defining platform in a high-growth industry
- Supportive and ambitious team culture
- Travel opportunities to major global gaming and advertising conferences
Campaign Manager in Stafford employer: Moot Group
Contact Detail:
Moot Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Campaign Manager in Stafford
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend local events. We all know that sometimes it’s not just what you know, but who you know that can help you land that Campaign Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past campaigns and results. We want to see how you’ve maximised ROI and tackled challenges in your previous roles. It’s all about demonstrating your data-driven mindset!
✨Tip Number 3
Prepare for the interview by brushing up on your knowledge of DSPs and social ad platforms. We’re looking for someone who can talk the talk and walk the walk, so be ready to discuss your strategies and successes in detail.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and eager to join our ambitious team.
We think you need these skills to ace Campaign Manager in Stafford
Some tips for your application 🫡
Show Your Data-Driven Side: When you're writing your application, make sure to highlight your analytical skills and experience with data. We want to see how you've used data to drive campaign success in the past, so don’t hold back on those numbers!
Tailor Your Application: Take a moment to customise your application for us. Mention specific experiences that relate to the iGaming industry and how you can contribute to our audience management platform. This shows us you’re genuinely interested in the role!
Be Clear and Concise: We appreciate clarity! Keep your application straightforward and to the point. Use bullet points where necessary to make it easy for us to read through your qualifications and experiences.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do at Lift®.
How to prepare for a job interview at Moot Group
✨Know Your Data
As a Campaign Manager, you'll need to demonstrate your analytical skills. Brush up on key performance metrics like CTR, CPA, and ROAS. Be ready to discuss how you've used data to optimise campaigns in the past.
✨Familiarise with DSPs and Social Platforms
Make sure you’re well-versed in the major Demand-Side Platforms and social ad platforms mentioned in the job description. Prepare examples of campaigns you've managed using these tools, highlighting your hands-on experience.
✨Showcase Your Strategic Thinking
Prepare to discuss your approach to audience targeting and campaign planning. Think about how you can translate performance data into actionable strategies and be ready to share specific examples from your previous roles.
✨Communicate Effectively
Strong communication skills are crucial for this role. Practice presenting your ideas clearly and confidently. You might even want to prepare a mock presentation of a campaign report to showcase your insights and findings.