At a Glance
- Tasks: Drive global campaigns in paid social and PPC for iGaming clients.
- Company: Lift® - a leader in data-driven marketing solutions.
- Benefits: Competitive salary, flexible working, and a supportive team culture.
- Other info: Fast-paced environment with opportunities for professional growth.
- Why this job: Join a high-growth industry and make an impact with innovative strategies.
- Qualifications: Experience in paid media, especially with Meta Ads and Google Ads.
The predicted salary is between 58500 - 71500 £ per year.
About Us lift® enables smarter, data-driven campaign decisions that maximise ROI across programmatic, search and social media channels.
With advanced machine learning and a deep understanding of player behaviour, we empower brands to deliver full-funnel marketing strategies for acquisition and retention - globally.
The Role
We’re looking for a driven, strategic, and detail-oriented Paid Social and PPC manager to join our high-growth business.
You will play a pivotal role in driving global expansion for lift® by working with the Team Lead to develop and then execute campaigns in order to meet the needs of our clients - i Gaming operators and agency partners.
Along with the Programmatic team, you’ll work together internally and with clients alike, positioning Lift as the go-to solution for data-led audience management and media performance across paid social, PPC, programmatic and other channels like Clippings and Influencers.
Ultimately, crafting innovative strategies that drive FTDs, boost retention, and maximise LTV for our i Gaming clients across the globe.
Key Responsibilities
- Develop and execute paid media strategies tailored to i Gaming acquisition and retention
- Plan, upload, and manage day-to-day campaign operations across Telegram, Meta, and Google Ads. Primarily paid social, with Tik Tok, Reddit and Snapchat to come.
- Execute global multi-channel campaigns across paid social and ppc but also work closely with the Programmatic Lead to sync execution and attribution across display, video, CTV, and native environments.
- Leverage our proprietary audience management platform to drive media performance and continuous campaign optimisation.
- Define and activate sophisticated targeting strategies using first-party and wider industry data sets.
- Manage campaign budgets and pacing
- Analyse performance data to identify opportunities for growth, optimisation and testing
- Maintain a rigorous testing culture through creative, audience, and channel strategy inc A/B experimentation.
- Work closely with creative and data teams to launch high-impact, compliant campaigns
- Report on campaign effectiveness, focusing on key metrics like FTD, CPA, LTV, ROAS, and sharing actionable insights both internally and with clients
- Implement tracking solutions to correctly measure performance
- Work with the Programmatic lead to oversee the implementation and troubleshooting of pixel tracking, floodlights, and tag management solutions.
- Build strong relationships with clients and act as their go-to performance partner
- Ensure consistent delivery against commercial and client performance targets.
What will you bring to the party?
- Experience in paid media, ideally in i Gaming or performance marketing
- Strong hands-on knowledge of Meta Ads and Google Ads
- Data-savvy, with the ability to turn insights into actionable strategies
- Proficiency in analytics tools like Excel and Looker Studio
- Excellent communication and project management skills
- Familiarity with i Gaming compliance and advertising regulations is a plus
- Comfortable operating in a fast-paced, scaling environment
- Detail-oriented, rigorous, and outcome-focused
- Commercially savvy, confident talking to clients
What We Offer
- Competitive base salary - up to £50k + Bonus
- Flexible working environment
- Opportunity to shape a category-defining platform in a high-growth industry
- Supportive and ambitious team culture
- #J-18808-Ljbffr
Paid Social & PPC Specialist employer: Moot Group
Moot Group is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those passionate about the iGaming industry. With flexible working conditions, competitive salaries, and opportunities for global travel, employees are encouraged to grow and develop their skills in a supportive environment. Join us to be part of a team that values creativity and performance, making a meaningful impact in the world of digital marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social & PPC Specialist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Moot Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Moot Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Moot Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Moot Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Social & PPC Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Moot Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Moot Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Moot Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Moot Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Moot Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Moot Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
