At a Glance
- Tasks: Lead marketing campaigns and shape brand messaging for the iGaming sector.
- Company: Join a fast-growing media buying platform with top-tier clients like Bet365 and Hard Rock.
- Benefits: Enjoy unlimited holidays, a health plan, and a flexible remote-friendly work environment.
- Other info: Collaborative startup culture that values initiative and offers excellent growth opportunities.
- Why this job: Make a real impact in the booming iGaming industry while showcasing your creativity.
- Qualifications: B2B marketing experience, strong writing skills, and knowledge of performance marketing.
The predicted salary is between 50000 - 65000 € per year.
lift is a purpose-built Media Buying and Data Management Platform (DMP), designed specifically for the global iGaming sector, boasting clients such as Bet365, Hard Rock, Stake, and many more. lift helps operators and agencies drive acquisition, retention, and ROI through advanced targeting, real-time optimization, and smart audience segmentation—across display, mobile, video, and TV. As iGaming expands globally and becomes more competitive and regulated, lift is leading the way with compliant, scalable advertising solutions that truly perform.
As Marketing Manager, you’ll be the voice behind Lift’s brand—building visibility, trust, and demand across key iGaming markets. You’ll shape the narrative around how our platform helps iGaming brands acquire and retain high-value users in a privacy-first world. You’ll bring together creativity, strategic thinking, and hands-on hustle to lead campaigns, create content, and support commercial growth in a performance-driven, highly regulated space.
What will you be doing?
- Brand Strategy & Positioning
- Develop Lift’s brand messaging for the iGaming vertical across markets (US, UK, EU, LatAm, etc.)
- Differentiating Lift in a crowded landscape through clear, credible storytelling.
- Campaign Execution
- Lead integrated marketing campaigns across digital, social, events, content, and paid media.
- Tailor messaging for different audiences: operators, agencies, affiliates, and partners.
- Content & Thought Leadership
- Own the content calendar and produce (or commission) blogs, whitepapers, case studies, and guides focused on iGaming marketing challenges.
- Partner with sales and product to create high-impact collateral: decks, one-pagers, product sheets, etc.
- Events & Partnerships
- Manage Lift’s presence at major iGaming and ad tech events (e.g., ICE, SBC, G2E, etc.).
- Coordinate stands, sponsorships, speaking opportunities, and lead-gen follow-ups.
- Website, SEO & Social
- Maintain and evolve website content and structure to support iGaming positioning and SEO.
- Drive engagement on LinkedIn, X/Twitter, and other relevant channels.
- Sales & Revenue Enablement
- Create resources that enable sales to communicate Lift’s value and close deals effectively.
- Align closely with commercial teams to refine messaging based on market feedback.
- Performance Tracking
- Define KPIs and track the impact of marketing programs on brand visibility and pipeline.
- Use data to optimise spend, targeting, and creative.
What will you bring to the party?
- B2B marketing experience, ideally in adtech, martech, igaming, or SaaS.
- Deep understanding of performance marketing, programmatic advertising, and CTV.
- Knowledge of first-party data strategy, identity, and privacy trends.
- Exceptional writing and content creation skills.
- A strong eye for brand consistency and a knack for turning complex ideas into compelling narratives.
- Experience with tools like HubSpot, WordPress, Figma/Canva, Google Analytics, and paid media platforms.
- Bonus: Experience working in regulated markets or with compliance-sensitive industries.
What are we offering?
- A collaborative, startup-minded team that values initiative and creativity.
- A lead role in shaping the voice of a fast-growing Brand in a booming vertical.
- Remote-friendly and flexible work environment.
- Unlimited Holidays.
- Health Plan.
- Opportunity to make an impact in the global iGaming, betting, and entertainment ecosystem.
Marketing Manager in London employer: Moot Group
At lift, we pride ourselves on being an exceptional employer within the dynamic iGaming sector, offering a collaborative and innovative work culture that encourages creativity and initiative. As a Marketing Manager, you'll enjoy a remote-friendly environment with unlimited holidays and a comprehensive health plan, all while playing a pivotal role in shaping our brand's voice and making a significant impact in a rapidly growing industry. Join us to thrive in a performance-driven atmosphere where your contributions are valued and your professional growth is supported.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the iGaming industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. The more people you know, the better your chances of landing that Marketing Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and content. Use real data to demonstrate how your strategies have driven results. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Tailor your approach! When you’re applying for roles, make sure to customise your pitch to align with the company’s goals and values. For lift, focus on how your experience can help elevate their brand in the competitive iGaming landscape.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the lift team and contributing to our mission in the iGaming sector.
We think you need these skills to ace Marketing Manager in London
Some tips for your application 🫡
Craft Your Story:When applying, think about how your experience aligns with our mission at lift. We want to hear your unique story and how you can elevate our brand in the iGaming space. Make it personal and engaging!
Showcase Your Skills:Highlight your B2B marketing experience and any specific knowledge of adtech or iGaming. We’re looking for someone who can turn complex ideas into compelling narratives, so don’t hold back on showcasing your writing prowess!
Tailor Your Application:Make sure to tailor your application to reflect the key responsibilities outlined in the job description. We love seeing candidates who understand our needs and can demonstrate how they’ll contribute to our goals.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our team!
How to prepare for a job interview at Moot Group
✨Know Your iGaming Stuff
Make sure you brush up on the latest trends and challenges in the iGaming sector. Familiarise yourself with how lift differentiates itself in this competitive landscape, and be ready to discuss how your experience aligns with their goals.
✨Showcase Your Creativity
Prepare examples of past campaigns you've led that demonstrate your creativity and strategic thinking. Think about how you can tailor messaging for different audiences, just like lift does for operators, agencies, and partners.
✨Be Data-Driven
Since performance tracking is key for this role, come prepared to discuss how you've used data to optimise marketing strategies in the past. Highlight any experience you have with tools like Google Analytics or HubSpot to show you're comfortable with performance metrics.
✨Engage with Their Brand
Before the interview, take a deep dive into lift's current content and campaigns. Be ready to share your thoughts on their brand messaging and how you would enhance it. This shows genuine interest and gives you a chance to demonstrate your understanding of their positioning.
