At a Glance
- Tasks: Lead and optimise digital advertising campaigns across various platforms.
- Company: Lift® - a pioneering audience management platform for the iGaming industry.
- Benefits: Competitive salary, bonuses, flexible work, and travel opportunities.
- Other info: Dynamic role with opportunities to attend global gaming and advertising conferences.
- Why this job: Shape innovative marketing strategies in a high-growth industry with a supportive team.
- Qualifications: 3+ years in programmatic advertising and strong analytical skills required.
The predicted salary is between 38250 - 46750 £ per year.
About Us
lift® is the only audience management platform built specifically for the iGaming industry. Designed to help operators capture, segment and activate their first-party data, Lift enables smarter, data-driven campaign decisions that maximise ROI across programmatic, search and social media channels. With advanced machine learning and a deep understanding of player behaviour, we empower brands to deliver full-funnel marketing strategies for acquisition and retention - globally.
The Role
We’re looking for a data-driven and detail-oriented Campaign Manager to lead the planning, execution, optimization, and reporting of digital advertising campaigns across Programmatic & Social platforms. This role requires deep expertise in DSPs and Paid Social Platforms, strong analytical skills, and the ability to translate performance data into actionable strategy. You will collaborate closely with clients, engineering and sales to ensure campaigns meet performance goals while maximizing ROI.
Key Responsibilities
- Plan, launch, and manage campaigns across social, display, video, CTV, mobile and native formats
- Operate and optimize campaigns within our proprietary platform and Paid Social Media
- Develop audience targeting strategies using data sets available
- Monitor performance metrics including CTR, CPA, ROAS, viewability, and conversion rates
- Conduct A/B testing on creatives, targeting segments, and bidding strategies
- Implement and troubleshoot tracking solutions (pixels, floodlights, tag managers)
- Ensure brand safety and fraud prevention measures are in place
- Prepare performance reports and present insights to internal stakeholders and clients
- Manage campaign budgets, pacing, and forecasting
- Stay up to date with industry trends, privacy regulations, and programmatic best practices
- Liaise with clients to ensure their objectives and expectations are being met
Requirements
- 3+ years of experience managing programmatic advertising campaigns
- Hands-on experience with major DSPs and social ad platforms
- Strong understanding of ad exchanges, SSPs, DMPs, and RTB ecosystems
- Proficiency in analytics tools such as Google Analytics and Excel
- Experience with conversion tracking and attribution models
- Excellent analytical and problem-solving skills
- Strong communication and presentation skills
- Ability to manage multiple campaigns simultaneously
Key Competencies
- Strategic Thinking
- Data-Driven Decision Making
- Attention to Detail
- Time & Budget Management
- Cross-Functional Collaboration
- Client Communication
What are we offering?
- Competitive base salary + Bonus
- Flexible working environment
- Opportunity to shape a category-defining platform in a high-growth industry
- Supportive and ambitious team culture
- Travel opportunities to major global gaming and advertising conferences
Campaign Manager in Stafford employer: Moot Group
As a leading SaaS company in the iGaming industry, we pride ourselves on fostering a dynamic work culture that values innovation and collaboration. Our employees enjoy competitive salaries, performance bonuses, and the flexibility of hybrid or fully remote working arrangements, all while having access to continuous professional development opportunities. Join us to be part of a forward-thinking team that is driving global expansion and making a significant impact in the programmatic AdTech space.
StudySmarter Expert Advice🤫
We think this is how you could land Campaign Manager in Stafford
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Moot Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Moot Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Moot Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Moot Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Campaign Manager in Stafford
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Moot Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Moot Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Moot Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Moot Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Moot Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Moot Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
