At a Glance
- Tasks: Maximise marketing channel success to secure high-quality Sales Qualified Leads.
- Company: Join a friendly team at Moorepay, part of the Zellis Group.
- Benefits: Enjoy 25 days annual leave, private medical insurance, and flexible benefits.
- Other info: Focus on mental health support and work/life balance in a collaborative culture.
- Why this job: Make a real impact in a stable, growing company with great career opportunities.
- Qualifications: Experience in Performance Marketing within B2B, SaaS; strong analytics skills.
The predicted salary is between 36000 - 60000 £ per year.
As our Performance Marketing Manager, you will have the important role of maximising marketing channel success to secure high-quality Sales Qualified Leads for our Business Development team. Overall success will be measured by meeting targets for SQL’s as well as other key performance metrics including Customer Acquisition Cost by key channels.
Responsibilities
- Performance Strategy, Revenue & ROI Ownership
- Own the performance marketing strategy across all demand channels, with accountability for SQL volume, quality, CAC and ROI.
- Plan, forecast and optimise spend across channels to maximise revenue contribution, not just lead volume.
- Own performance targets for cost per SQL, SQL-to-meeting conversion, and pipeline contribution.
- Continuously assess incrementality and channel ROI to ensure spend is being deployed where it drives the most commercial value.
- Demand Generation & Funnel Progression
- Own all demand generation campaigns designed to move prospects through the funnel from first click to Sales Qualified Lead.
- Manage bottom-of-the-funnel website performance, including: Conversion rate optimisation, Landing page and call-to-action performance, as well as Traffic strategy into high-intent journeys.
- Channel & Budget Management
- Own and optimise all CPC activity, including: Campaign structure and optimisation, budget ownership, as well as keyword and landing page improvements.
- Own all CPL partnerships, monitoring supplier performance, ROI and sourcing and onboarding of new CPL Partners.
- Work closely with the digital agency to ensure all paid channels and the website are continuously improving against CAC, SQL and revenue targets.
Skills & Experience
- Significant experience in Performance Marketing role within the B2B, SaaS sector.
- Budget and CAC management.
- Experience of CPC account management.
- Proven track record of optimising lead acquisition channels, maximising lead numbers and ROI.
- Strong understanding of the B2B, SMB/SME buying journey.
- Highly confident at analytics and reporting.
- Advantageous system experience includes: SEMRush, Google AdWords, WordPress, HubSpot, Google Analytics, Excel, and Hot Jar.
Benefits & Culture
Part of the Zellis Group, Moorepay is a team of over 500 friendly professionals across four offices in Swinton (Manchester), Sheffield, Birmingham and Kochi (India). We’re passionate about making Moorepay a fantastic place to work for every single one of our colleagues. The average length of service at Moorepay is 12 years, which speaks for itself. To help make Moorepay such a great place to work, we focus on three things in our company culture: mental health support, maintaining a healthy work/life balance, and equal opportunities and inclusion for all.
Here’s what you’ll gain if you join our team:
- A career packed with opportunity, in a stable and growing company.
- A comprehensive programme of learning and development.
- 25 days annual leave, with the opportunity to buy more. You’ll even get your birthday off as well!
- Private medical insurance.
- Life assurance 4x salary.
- Enhanced pension with up to 8.5% employer contributions.
- A huge range of additional flexible benefits across financial & personal wellbeing, lifestyle & leisure.
Performance Marketing Manager in Swinton employer: Moorepay
At Moorepay, we pride ourselves on being an exceptional employer, offering a vibrant work culture that prioritises mental health support and work/life balance. As part of the Zellis Group, our team in Swinton (Manchester) enjoys extensive career growth opportunities, comprehensive learning programmes, and a generous benefits package including private medical insurance and enhanced pension contributions. Join us to be part of a stable and growing company where your contributions directly impact our success and where colleagues have an average tenure of 12 years, reflecting our commitment to employee satisfaction.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Manager in Swinton
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past performance marketing successes. This will give potential employers a clear idea of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions related to performance marketing. Be ready to discuss your strategies for optimising CAC and SQLs, as well as how you measure success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace Performance Marketing Manager in Swinton
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Performance Marketing Manager role. Highlight your experience in B2B and SaaS, especially focusing on your achievements in optimising lead acquisition channels and managing budgets.
Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for this role. Share specific examples of how you've maximised marketing channel success and met performance targets in previous positions.
Show Off Your Analytical Skills:Since analytics and reporting are key in this role, don’t forget to mention any tools you’ve used like Google Analytics or SEMRush. We want to see how you’ve used data to drive decisions and improve ROI.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get you into our system quickly!
How to prepare for a job interview at Moorepay
✨Know Your Numbers
As a Performance Marketing Manager, you'll need to be comfortable with metrics. Brush up on your key performance indicators like SQL volume, CAC, and ROI. Be ready to discuss how you've optimised these in past roles and what strategies you used to achieve success.
✨Showcase Your Campaign Success
Prepare specific examples of demand generation campaigns you've managed. Highlight how you moved prospects through the funnel and improved conversion rates. Use data to back up your claims—numbers speak volumes!
✨Familiarise Yourself with Tools
Make sure you're well-versed in tools mentioned in the job description, like Google Analytics and SEMRush. If you have experience with them, share how you've used these tools to drive results in your previous roles.
✨Cultural Fit Matters
Moorepay values a healthy work/life balance and mental health support. Be prepared to discuss how you align with these values and how you contribute to a positive team culture. Show that you're not just about the numbers but also about being a great team player.
