At a Glance
- Tasks: Lead performance marketing strategies and optimise paid and organic channels for maximum impact.
- Company: Join Moorepay, a dynamic payroll and HR software company with a supportive culture.
- Benefits: Enjoy 25 days annual leave, private medical insurance, and a comprehensive learning programme.
- Other info: Hybrid role with a focus on mental health support and work/life balance.
- Why this job: Make a real difference in a growing company while developing your marketing expertise.
- Qualifications: Experience in B2B marketing, budget management, and proficiency in digital tools required.
The predicted salary is between 45000 - 55000 £ per year.
Moorepay is an Apax-backed payroll and HR software business.
This role owns the performance engine - paid and organic search - that turns budget into qualified pipeline at an efficient cost.
You run our channels end to end - paid search and social, marketplaces and review sites, CPL partners, and the organic-search and conversion paths on our website - and you own the numbers that decide whether it works: cost per qualified lead (SQL), conversion to pipeline, and channel-level CAC.
As we build paid capability in-house, this is the engine room of demand. You report to the Head of Demand Generation.
- This is a hybrid role, based 1-2 days a week in our Swinton office
- What you will own
- Inherit the specialist-built paid and workflow engine (live from August 2026) and bring it fully in-house - owning the channels, tracking and reporting end to end as the engagement transitions.
- Own the paid and performance channels end to end - how they are run, optimised and scaled - accountable for qualified pipeline, cost per qualified lead and channel CAC, within the strategy and budget the Head of Demand Generation sets.
- Plan, forecast and allocate spend for revenue contribution, where it drives the most commercial value.
- Own the channel numbers: cost per SQL, SQL-to-meeting conversion, and pipeline contribution.
- Test incrementality and channel ROI continuously, and reallocate to what pays.
- Use competitor and market intelligence to find new channels, growth opportunities and tactical edges.
- Support the ABM programme with paid account targeting and retargeting against the priority-account list.
- Demand generation & funnel progression
- Own the campaigns that move prospects from first click to qualified pipeline - new logo and, through retargeting and paid audiences, cross-sell into the base where expansion pays.
- Own bottom-of-funnel website performance: CRO, landing pages and CTAs, and traffic into high-intent journeys.
- Use personalisation (e. g. Webeo) to lift conversion and lead quality.
- Work with Product Marketing and Brand so on-page message, value propositions and journeys convert - and stay on-brand while they do.
- Channel & budget management
- Own and optimise all paid search and social (Google, Bing, Capterra, Approved Index and similar): campaign structure, budget and pacing, and ongoing creative, keyword and landing-page improvement.
- Own CPL partnerships (Approved Index, You Shortlist and similar): supplier performance, ROI and lead-quality tracking, and sourcing new partners that pay.
- Manage review and marketplace platforms (Capterra, Expert Market and similar) against CPC performance, budget and ROI.
- Extend search beyond Google - build visibility in AI search and answer engines as buyer research shifts there.
- Execute the SEO and organic-search strategy the Head sets - on-page, technical and content priorities, keyword and ranking work - to grow high-intent organic traffic and lower blended CAC.
- Own paid and organic execution in-house - the channels, the tracking and the reporting - so they improve continuously against CAC, qualified pipeline and revenue.
- Commercial alignment, data & team
- Ensure every demand-generated lead is captured in the CRM and reported accurately for performance and attribution.
- Work with Business Development to lift SQL-to-meeting conversion and close the loop on lead quality.
- Start hands-on with our agency partners - tight briefs, clear success measures, performance held to account - and build the in-house capability and team over time as the function scales.
Skills & experience
Who you are
- You have run a paid B2B budget at scale against CAC and pipeline targets, and made the calls on where it went.
- Fluent in the economics - cost per lead, CAC, conversion to pipeline, incrementality - and able to prove what your spend returned.
- Deep across paid and organic search (Google Ads, Linked In, GA4, SEMrush) and the analytics behind them; at home with experimentation and CRO.
- B2B Saa S demand experience, ideally including marketplace and intent channels (Capterra and similar).
- You use AI tools daily - creative testing, analysis and optimisation - and can show the gains. Comfortable owning a budget and developing a small team.
- Useful tools in this stack: Hub Spot, SEMrush, Google Ads, GA4, Word Press, Hotjar and Excel
Benefits & culture
Part of the Zellis Group, Moorepay is a team of over 500 friendly professionals across four offices in Swinton (Manchester), Sheffield, Birmingham and Kochi (India).
We’re passionate about making Moorepay a fantastic place to work for every single one of our colleagues.
The average length of service at Moorepay is 12 years, which speaks for itself!
To help make Moorepay such a great place to work, we focus on three things in our company culture: mental health support, maintaining a healthy work/life balance, and equal opportunities and inclusion for all.
Here’s what you’ll gain if you join our team
- A career packed with opportunity, in a stable and growing company.
- A comprehensive programme of learning and development.
- 25 days annual leave, with the opportunity to buy more. You’ll even get your birthday off as well!
- Private medical insurance.
- Life assurance 4x salary.
- Enhanced pension with up to 8.5% employer contributions.
- A huge range of additional flexible benefits across financial & personal wellbeing, lifestyle & leisure.
- #J-18808-Ljbffr
Head of Performance Marketing in Manchester employer: Moorepay
As a Cloud Infrastructure Lead, you will join a forward-thinking company that prioritises innovation and operational excellence in a collaborative work environment. With a strong focus on employee growth, we offer opportunities for continuous learning and development, ensuring that our team members are equipped to tackle the challenges of an AI-driven, cloud-native platform. Located in a vibrant tech hub, we foster a culture of creativity and teamwork, making us an exceptional employer for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Performance Marketing in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Moorepay and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Moorepay are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Moorepay on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Moorepay. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Performance Marketing in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Moorepay. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Moorepay:Show us that you’ve done your homework! In your application, briefly mention what you admire about Moorepay’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Moorepay
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Moorepay will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Moorepay, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
