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- Tasks: Lead Moorepay's product marketing team, focusing on customer insights and messaging.
- Company: Join a friendly team of over 500 professionals at Moorepay, part of the Zellis Group.
- Benefits: Enjoy hybrid work, competitive salary, 25 days leave, private medical insurance, and more!
- Why this job: Be part of an exciting growth phase, driving change in a customer-focused role.
- Qualifications: 7+ years in B2B/SaaS marketing; degree preferred but not essential.
- Other info: Work closely with a tight-knit marketing team and report to an experienced Marketing Director.
The predicted salary is between 48000 - 72000 £ per year.
Ready to head up Moorepays product marketing team? Want to put your spin on our positioning, messaging, and product direction? We need a customer-obsessed product marketer to manage our team owning customer insights, nailing messaging, and paving the way for a customer-focused product.
If you love the idea of working in a fast-paced, data-driven role, then we want to hear from you! Youll manage the product marketing engine from head to toe in a comprehensive 360 role. From sales enablement and competitive intel, to GTM and customer insights, this role touches every area of the function.
Youll be working closely with our tight-knit marketing team, including acquisition gurus, our marketing operations heads, and the brand team. Youll collaborate with every area of the department to drive lead generation and accurately demonstrate product value through every channel. Youll report to our Marketing Director, Dan, who comes from a product marketing background himself! This is a full time role and you\’ll work on a hybrid basis, with 1-2 days per week based from our Swinton or Birmingham office.
With new investors, an ambitious growth plan, and a product that keeps reaching new heights, this is an exciting time to join the Moorepay team. Build a career, drive change, and supercharge our product with an autonomous and rewarding product marketing role.
Here\’s what youll own:
Insights
- Obtain market information, defining and prioritising the insights needed to achieve business and marketing goals.
- Develop insights about Moorepay, it\’s products, and it\’s customers that impact business decisions.
- Own our ICP profile, qualitative updates, and customer/prospect research.
- Lead customer forums, advocacy, and advisory boards.
Customer-focused
- Lead and create an organisation-wide customer orientation and infrastructure for customer relationship building.
- Promote a strong customer focus and influence strategy formulation and corporate investment decisions.
- Lead the desired customer experience to drive loyalty, retention rates, and customer advocacy.
- Own customer satisfaction improvements and strategy.
Product marketing strategy
- Lead market positioning, segmentation, and product messaging.
- Lead all go-to-market strategies, new market propositions, and commercial direction.
- Lead product marketing customer/prospect/market insights to drive product strategy.
Experience / qualifications you might have (it\’s not essential that you\’ll have everything):
- Educated to degree level or equivalent qualification.
- 7+ years of commercial B2B/SaaS marketing experience.
- Proven experience in GTM, positioning, and messaging.
- Demonstrable previous experience in the HR & Payroll space preferred.
- Experience working alongside target-driven sales teams.
- You\’ll have excellent copywriting skills with the ability to produce accurate, persuasive, and value-based content.
- Excellent internal and external communication skills.
- Great relationship building skills.
- Ability to work under pressure and to tight deadlines.
- Ability to work as part of a team and/or independently.
Part of the Zellis Group,Moorepayisa team ofover500friendly professionalsacross four offices in Swinton (Manchester), Sheffield, Birmingham and Kochi (India).Werepassionate about making Moorepay a fantastic place to work for every single one of our colleagues.The average length of service at Moorepay is 12 years, which speaks for itself!
To help make Moorepay such a great place to work, we focus on three things in our company culture: mental health support, maintaining a healthy work/life balance, and equal opportunities and inclusion for all.
Heres what youll gain if youjoin our team:
- A career packed with opportunity, in a stable and growing company.
- A comprehensive programme of learning and development.
- Competitive base salary, plus commission.
- 25 days annual leave, with the opportunity to buy more. Youll even get your birthday off as well!
- Private medical insurance.
- Life assurance 4x salary.
- Enhanced pension with up to 8.5% employer contributions.
- A huge range of additional flexible benefits across financial & personal wellbeing, lifestyle & leisure.
Head of Product Marketing in Manchester employer: Moorepay
Contact Detail:
Moorepay Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Product Marketing in Manchester
✨Tip Number 1
Familiarize yourself with Moorepay's products and services. Understanding their unique selling points and customer pain points will help you articulate how you can enhance their product marketing strategy.
✨Tip Number 2
Network with current employees or industry professionals who have experience in B2B/SaaS marketing, especially in HR & Payroll. This can provide you with valuable insights into the company culture and expectations for the role.
✨Tip Number 3
Prepare to discuss your previous experiences in GTM strategies and how you've successfully influenced product positioning and messaging. Be ready to share specific examples that demonstrate your impact on customer satisfaction and retention.
✨Tip Number 4
Showcase your ability to work collaboratively by highlighting past experiences where you've partnered with sales teams or other departments. Emphasizing your teamwork skills will resonate well with the collaborative nature of the role.
We think you need these skills to ace Head of Product Marketing in Manchester
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Head of Product Marketing position. Understand the key responsibilities and required skills, especially focusing on customer insights, messaging, and product strategy.
Tailor Your CV: Customize your CV to highlight relevant experience in B2B/SaaS marketing, particularly in HR & Payroll if applicable. Emphasize your copywriting skills and any previous roles that involved market positioning and go-to-market strategies.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for product marketing and your understanding of customer-centric strategies. Mention specific examples of how you've successfully driven product marketing initiatives in the past.
Showcase Your Communication Skills: Since excellent communication is crucial for this role, ensure that your application materials are well-written, clear, and persuasive. This will demonstrate your ability to produce value-based content as required by the position.
How to prepare for a job interview at Moorepay
✨Show Your Customer Obsession
Make sure to highlight your understanding of customer needs and how you've previously gathered insights to inform product marketing strategies. Share specific examples of how you've driven customer satisfaction and loyalty in past roles.
✨Demonstrate Your GTM Expertise
Prepare to discuss your experience with go-to-market strategies, including how you've successfully positioned products in the market. Be ready to provide examples of your work in competitive analysis and messaging that resonated with target audiences.
✨Highlight Collaboration Skills
Since this role involves working closely with various teams, emphasize your ability to collaborate effectively. Share instances where you've worked with sales, marketing operations, or product teams to achieve common goals.
✨Prepare for Data-Driven Discussions
Given the fast-paced, data-driven nature of the role, be prepared to discuss how you've used data to inform your marketing decisions. Bring examples of metrics you've tracked and how they influenced your product marketing strategies.
