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- Tasks: Lead demand generation strategies and create impactful marketing campaigns.
- Company: Dynamic SaaS company focused on growth and innovation.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional development.
- Why this job: Join a high-performing team and drive significant revenue growth.
- Qualifications: Proven experience in strategic marketing and demand generation.
- Other info: Exciting leadership role with potential for career advancement.
The predicted salary is between 43200 - 72000 £ per year.
AsaHeadofDemandGeneration,youwillberesponsibleforleadingoureffortsindrivingqualifiedpipeline,optimisingmarketingperformance,anddeliveringshort-termrevenueimpact.Youllowncampaignplanning,paidmedia,lifecyclemarketing,SEOandpipelineforecasting,workingcloselywithProductMarketing,Brand,andSalestoexecutehigh-performingdemandprograms.
Thisisacriticalleadershiproleinahigh-growthmarketingteam,suitedtosomeonewhosbothanalyticalandcreative,andthrivesinanoutcome-driven,cross-functionalenvironment.
Responsibilities;
Strategy&Leadership
- Definethedemandgenerationstrategytohitmonthly,quarterly,andannualpipelinetargetsoptimisingCAC,ROAS,conversionrates,andfunnelhealth
- Leadandcoachagrowingteamofpaid,campaign,andlifecyclespecialists
CampaignPlanning&Execution
- Buildandrunintegrated,multi-channelcampaignsalignedtobusinesspriorities
- Driveend-to-endcampaignperformance:fromawarenesstoMQLandSQL
- LeadsanddeliversABMprogrammetodriveOutbounddemandgeneration,workingcollaborativelywiththeBusinessDevelopmentteam
PaidMedia
- Overseethemediaplanandmanageexecutionacrosspaidsearch,paidsocial,retargeting,anddisplay
SEO
- OwntheSEOstrategytoimproverankings,drivehigh-intentorganictraffic,andsupportpipelinegrowth
- Collaboratewithcontent,web,andbrandteamstooptimiseon-page,technical,andoff-pageSEO
Lifecycle&Nurture
- Developandoptimiselifecyclejourneysacrossourchannels,andmarketingautomationplatforms
- Improveconversionthroughsegmentation,nurturesequencing,andleadscoring
Analytics&Optimisation
- Defineanddeliverperformanceframeworks,dashboardsandattributiontoenabledata-drivendecisionmakingacrossmarketingandsales
Skills&Experience
- ProvenexperienceleadingaDemandGenerationorGrowthteamwithintheB2B,SaaSsector
- Demonstrableexperiencedeliveringqualifiedpipelineandrevenuegrowth
- Hands-onexperiencewithpaidmediachannels,campaignstrategy,andmarketingautomationtools
- StrongunderstandingofthefullmarketingfunnelandtheB2B,SMB/SMEbuyingjourney
- ProvenSEOwins(traffic+pipeline)
- SignificantHubSpotexperience
Benefits&Culture
PartoftheZellisGroup,Moorepayisateamofover500friendlyprofessionalsacrossfourofficesinSwinton(Manchester),Sheffield,BirminghamandKochi(India).WerepassionateaboutmakingMoorepayafantasticplacetoworkforeverysingleoneofourcolleagues.TheaveragelengthofserviceatMoorepayis12years,whichspeaksforitself!
TohelpmakeMoorepaysuchagreatplacetowork,wefocusonthreethingsinourcompanyculture:mentalhealthsupport,maintainingahealthywork/lifebalance,andequalopportunitiesandinclusionforall.
Hereswhatyoullgainifyoujoinourteam:
- Acareerpackedwithopportunity,inastableandgrowingcompany.
- Acomprehensiveprogrammeoflearninganddevelopment.
- Competitivebasesalary.
- 25daysannualleave,withtheopportunitytobuymore.Youllevengetyourbirthdayoffaswell!
- Privatemedicalinsurance.
- Lifeassurance4xsalary.
- Enhancedpensionwithupto8.5%employercontributions.
- Ahugerangeofadditionalflexiblebenefitsacrossfinancial&personalwellbeing,lifestyle&leisure.
Head of Demand Generation employer: Moorepay
Contact Detail:
Moorepay Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Demand Generation
✨Tip Number 1
Network like a pro! Reach out to industry connections on LinkedIn or attend local meetups. We all know that sometimes it’s not just what you know, but who you know that can land you that dream role.
✨Tip Number 2
Prepare for interviews by researching the company and its competitors. We want to show that you’re not just interested in the role, but that you understand the market landscape and can bring valuable insights to the table.
✨Tip Number 3
Practice your pitch! We recommend rehearsing how you’d explain your experience and how it aligns with the Head of Demand Generation role. Confidence is key, so let’s make sure you nail that first impression.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Head of Demand Generation
Some tips for your application 🫡
Show Your Strategic Side: When writing your application, make sure to highlight your strategic marketing experience. We want to see how you've driven pipeline growth and revenue impact in previous roles, especially in the SaaS space.
Be Results-Oriented: Don’t just list your responsibilities; focus on the results you achieved. Use metrics and specific examples to demonstrate how your campaigns have been high-performing and scalable.
Tailor Your Application: Make your application stand out by tailoring it to our company and the role. Research StudySmarter and reflect our values and mission in your writing. Show us why you're a perfect fit!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss any important updates from us!
How to prepare for a job interview at Moorepay
✨Know Your Numbers
As a Head of Demand Generation, you'll need to demonstrate your understanding of key metrics. Be prepared to discuss specific campaigns you've led, the results achieved, and how you measured success. This shows that you can drive pipeline growth effectively.
✨Showcase Your Strategic Thinking
This role requires a strategic mindset. Come ready with examples of how you've developed and executed demand generation strategies in the past. Highlight your ability to align marketing efforts with business goals, as this will resonate well with the interviewers.
✨Familiarise Yourself with SaaS Trends
Stay updated on the latest trends in the SaaS industry. Being able to discuss current challenges and opportunities in demand generation for SaaS companies will show your passion and expertise, making you a more attractive candidate.
✨Prepare Questions for Them
Interviews are a two-way street. Prepare insightful questions about their current demand generation strategies and team dynamics. This not only shows your interest in the role but also helps you assess if the company is the right fit for you.