At a Glance
- Tasks: Lead PR strategies, manage media relations, and create compelling narratives to boost brand visibility.
- Company: Join Zellis, the largest provider of Payroll and HR software, serving top UK businesses and universities.
- Benefits: Enjoy a competitive salary, 25 days leave, private medical insurance, and flexible working options.
- Other info: Hybrid role based in Peterborough and Watford, with opportunities for personal and professional growth.
- Why this job: Shape public perception, collaborate with diverse teams, and make a real impact in a progressive environment.
- Qualifications: Strong communication skills, relationship-building experience, and strategic thinking are essential for success.
The predicted salary is between 36000 - 60000 £ per year.
About the role
About the role
The PR Manager sits within the Brand and Product Marketing team, that forms one of the four pillars of marketing (Brand, Product Marketing, Demand generation and Marketing operations). It is part of the Zellis BU marketing team. This is a hybrid role based between our Peterborough and Watford Offices twice per week.
This is a crucial role in shaping the company\'s public image day-to-day and at key events, driving awareness and business within our target markets. This role will be responsible for developing and executing strategic PR and communication campaigns, managing media relationships, leading events activity. It must ensure consistent messaging across all communication channels. Additionally, the role requires monitoring industry trends, conducting competitive analysis, and building relationships with key industry analysts to enhance the company\'s position in the market.
The role will translate complex technical concepts into compelling narratives, foster strong relationships with media and analysts, and support the broader marketing team with data-driven insights to elevate the company’s brand and reputation.
The role will manage the PR agency, be responsible for crisis communication and manage our analyst relationships.
In this role your key responsibilities will be:
- PR Strategy & Execution: Develop and implement PR strategies to boost brand visibility, manage media relations, and drive coverage for the company, it’s products and leadership
- Media Relations: Build and maintain relationships with key journalists, publications and influencers to secure positive press coverage and manage media inquiries
- Analyst Relations: Cultivate relationships with industry analysts, ensuring the company’s representation in reports and rankings, and coordinating briefings
- Content & Messaging: Create clear, compelling narratives and press materials that align with the company’s value proposition and messaging
- Market & Competitive Analysis: Monitor industry trends and competitor activities, providing strategic insights to inform PR and marketing efforts
- Lead Events: Lead the team at key industry events where we may be simultaneously launching new product features or campaigns thereby maximising PR opportunities to enhance brand exposure and thought leadership.
- Cross-functional Collaboration: Work closely with marketing, product marketing, and executive teams to ensure alignment of PR strategies with company objectives.
- Crisis Communication: Lead crisis communications efforts to safeguard the company’s reputation during challenging situations.
- Reporting & Analytics: Measure and report on the effectiveness of PR and analyst programs to assess impact on brand perception.
These responsibilities drive the company’s PR efforts, enhancing visibility and reputation.
Skills & experience
Essential Skills/behaviours:
- Strong Communication: Excellent verbal and written communication skills, with the ability to craft compelling narratives and manage media relations. Ability to show 5+ years of PR agency management that has resulted in coverage in key publications.
- Relationship Building: Proven ability to build and maintain relationships with journalists, analysts, and key stakeholders. Show how the relationships have positively impacted the PR strategy.
- Strategic Thinking: Ability to develop and execute PR strategies aligned with business objectives, while staying ahead of industry trends
- Project Management: Skilled in managing multiple projects (PR and events), meeting deadlines, and coordinating across teams.
- Analytical Skills: Strong ability to analyse media coverage, market trends, and competitive activity to inform decisions. Show how the coverage trends have been impacted by PR plan.
- Adaptability: Ability to pivot quickly in response to changing market conditions and PR challenges.
- Problem-Solving: Proactive in identifying issues and finding effective solutions, especially in crisis communication.
Benefits & culture
At Zellis we create market-leading HR & Payroll products and services, to power exceptional employee experiences so that you and your people do better. Our multi-award-winning products pay over five million employees a year, with almost half (42%) of the FTSE 100, 50% of the top retailers and 30% of the top universities in the UK & Ireland as customers, making us the largest provider of Payroll and HR software and managed services.
Our vision is to be the clear leader in pay, reward, analytics, and people experiences. We\'re passionate about creating an environment where people want to join, belong to, and be part of a progressive organisation.Our values, which were defined with input from all of our 2,000 colleagues, we live and breathe every day:
- Unstoppable together.
- Always learning.
- Make it count.
- Think scale.
Our people are critical to our ongoing success; we’re proud of our inclusive culture that gives you the platform to grow, challenge the status quo and play a crucial role in further enhancing our market position as the leading provider of HR & Payroll software and services.With Zellis you’ll have the chance to stretch and challenge yourself in an environment that’s varied, flexible and hugely supportive.
We also love to reward and recognise our brilliant colleagues. As part of your benefits package, you’ll receive:
- A competitive base salary.
- 25 days annual leave, plus your birthday off and the opportunity to buy additional holiday.
- Private medical insurance.
- Life assurance 4x salary.
- Enhanced pension scheme with company contributions up to 8.5%.
- A huge range of additional flexible benefits across financial & personal wellbeing, lifestyle & leisure.
PR Manager in Peterborough employer: Moorepay Limited
Zellis is an exceptional employer that prioritises employee growth and well-being, offering a supportive and flexible work environment between our Peterborough and Watford offices. With a commitment to inclusivity and continuous learning, we empower our team members to challenge the status quo while providing competitive salaries, generous leave policies, and comprehensive benefits, making it a rewarding place to build a career in PR management.
StudySmarter Expert Advice🤫
We think this is how you could land PR Manager in Peterborough
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Moorepay Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Moorepay Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Moorepay Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Moorepay Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace PR Manager in Peterborough
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Moorepay Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Moorepay Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Moorepay Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Moorepay Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Moorepay Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Moorepay Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
