PR, Events and Insights Manager

About the Role

The PR Manager sits within the Brand and Product Marketing team, one of the four pillars of marketing (Brand, Product Marketing, Demand Generation, and Marketing Operations). It is part of the Zellis BU marketing team and will be based between our Peterborough and Watford offices on a hybrid basis. This is a crucial role in shaping the company's public image daily and at key events, driving awareness and business within our target markets. The role involves developing and executing strategic PR and communication campaigns, managing media relationships, supporting events, and ensuring consistent messaging across all channels. Additionally, monitoring industry trends, conducting competitive analysis, and building relationships with key industry analysts are essential to enhance the company's market position. The role requires translating complex technical concepts into compelling narratives, fostering strong media and analyst relationships, and supporting the broader marketing team with data-driven insights to elevate the company's brand and reputation. The role will also manage the PR agency, oversee crisis communication, and manage analyst relationships.

Role Accountabilities and Responsibilities

• PR Strategy & Execution: Developing and implementing PR strategies to boost brand visibility, managing media relations, and driving coverage for the company, its products, and leadership.
• Media Relations: Building and maintaining relationships with journalists, publications, and influencers to secure positive press coverage and manage inquiries.
• Analyst Relations: Cultivating relationships with industry analysts, ensuring the company's representation in reports and rankings, and coordinating briefings.
• Content & Messaging: Creating clear, compelling narratives and press materials aligned with the company's value proposition.
• Market & Competitive Analysis: Monitoring industry trends and competitor activities to inform PR and marketing strategies.
• Support Events: Supporting the team at key industry events, especially during product launches or campaigns, to maximize PR opportunities.
• Cross-functional Collaboration: Working with marketing, product marketing, and executive teams to ensure alignment of PR strategies with company goals.
• Crisis Communication: Leading crisis communication efforts to protect the company's reputation.
• Reporting & Analytics: Measuring and reporting on the effectiveness of PR and analyst programs to assess their impact on brand perception.

These responsibilities are vital for enhancing the company's visibility and reputation through PR efforts.

Skills & Experience

Essential Skills and Behaviours:

• Strong Communication: Excellent verbal and written skills, ability to craft narratives, and manage media relations. Demonstrated 5+ years of PR agency management resulting in coverage in key publications.
• Relationship Building: Proven ability to build and maintain relationships with journalists, analysts, and stakeholders, with examples of positive impacts on PR strategies.
• Strategic Thinking: Ability to develop and execute PR strategies aligned with business objectives and industry trends.
• Project Management: Skilled in managing multiple projects, meeting deadlines, and coordinating across teams.
• Analytical Skills: Ability to analyze media coverage, market trends, and competitive activity to inform decisions, with examples of coverage trend improvements.
• Adaptability: Ability to respond quickly to changing market conditions and PR challenges.
• Problem-Solving: Proactive in identifying issues and finding solutions, especially in crisis situations.

Benefits & Culture

At Zellis, we create market-leading HR & Payroll products and services, powering exceptional employee experiences. Our products pay over five million employees annually, serving nearly half of the FTSE 100, 50% of top retailers, and 30% of top universities in the UK & Ireland, making us the largest provider of Payroll and HR software and managed services. Our vision is to lead in pay, reward, analytics, and people experiences. We are passionate about creating an environment where people want to join, belong, and grow. Our values, developed with input from all 2,000 colleagues, are: Unstoppable together. Always learning. Make it count. Think scale. Our inclusive culture supports your growth, challenges the status quo, and enhances our market position. We offer a competitive salary, 25 days annual leave plus your birthday off, private medical insurance, life assurance, an enhanced pension scheme, and a range of flexible benefits.